Henry Felton-Smith

Due to my primary involvement in acquiring 120+ global leading retailers for the Outfts product, post-acquisition I joined Amaze's Growth team.

Due to large restructuring of the business prior to my arrival, I reignited relations that had fallen behind through previous employee departures.

Responsibilities:

• Managing existing relationships with global leading tech partners. E.g. Twitch, Discord, Linktree.
• Discovering and evaluating potential new integration partners.
• Organisation and pitching to prospective partners.
• Regularly attending industry-relevant events, including networking and conferences on business and/or industry insights (such as London Tech Week, VidCon etc).
• Unlocking additional revenue streams for the business through the introduction of alternative industries and exploring new verticals based on our ICP.

Crucial aspects of this role were to develop partner strategy, providing a smooth and clear pathway to gradual success for both parties. This comprised of:

• Implementing frameworks to deliver beneficial ROI for both parties via the inclusion of user referral schemes, two-way iFrame integrations, client and prospective partner intros & more.
• Introducing relevant parties from either side to develop partnership to the highest potential. E.g. tech teams, and marketing to collaborate on co-marketing initiatives once the integration is ready for launch.
• Working with various teams to inform the roadmap decisions based on integration benefits with partners.

*Unfortunately, due to economic reasons, I was made redundant in August.

As a co-founder, I went on a journey of discovery. Enabling creators to establish thriving businesses and achieve sustainable monetisation through an innovative creator hub that empowered creators to own their audience and develop new income streams. I navigated the challenges of the start-up ecosystem, making strategic decisions that propelled us to success. Via strategising and cultivating fruitful partnerships, I executed successful go-to-market plans that secured game-changing investments and eventual acquisition.

Together with my co-founder, I bootstrapped the MVP whilst working part-time (30-40 hours per week) as a delivery driver for Dominos & Deliveroo.

Alongside managing the day-to-day operations of the business, I launched a UK office and scaled the company to a team of 19, prior to acquisition.

Simultaneously my responsibilities included:

General R&D - assisting tech team in evolving initial MVP:

• Building taxonomy of platform.
• Developing personas of demographic to assist with platform progression.
• Full and continuous QAing of product.
• Any job beneficial to the advancement of the product.

• Market research in order to build a pitch deck for fundraising.

• Working with board members to collate our business plan along with financial projections ready for fundraising.

After graduating from University I began temporary work at an online alcohol distribution company. Within a year I had progressed to Warehouse Supervisor, managing teams of 50+ workers during peak times, including:

· Monitoring and improving picking accuracy and productivity by conducting ABC analysis and order profiling.

· Provided updates on critical shipments to corporate departments and customers.

· Optimised levels of goods based on sales forecasts and demand, increasing percentage of orders fulfilled.

During my studies at University, I gained vast experience within the hospitality sector. This led me to managing a small community pub in the heart of Oxfordshire.