People management
Henrik Roloff
Ny Lærer Med Tung Erhvervserfaring
Holbæk
Summary
Dynamic Digital Excellence and PIM Team Lead at Rockfon with a proven track record in team leadership and performance management. Expert in digital marketing and SEO optimization, I foster collaboration and drive results through effective coaching and mentoring, enhancing team performance and achieving business goals.
Talented Team Leader experienced and dedicated to enhancing employee satisfaction and business success. Diplomatic and friendly with proven commitment to employee training. Hardworking team player bringing necessary experience and knowledge to tackle any operational demand.
Overview
26
26
years of professional experience
7
7
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Digital Excellence and PIM Team Lead
Rockfon
02.2022 - 05.2025
- Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
- Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.
- Established clear performance metrics for the team which helped in tracking progress towards set targets effectively.
- Coached team members in techniques necessary to complete job tasks.
- Trained new team members by relaying information on company procedures and safety requirements.
- Collaborated with other department leads to streamline workflows, improve interdepartmental coordination, and achieve business goals collectively.
- Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
- Led cross-functional teams for successful project execution while maintaining strong collaboration among team members.
Digital Marketing Specialist
Rockfon
01.2012 - 01.2022
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Boosted conversion rates with implementation of A/B testing for landing pages and ad copy.
- Increased website traffic through comprehensive SEO strategies, including keyword optimization and backlink development.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
Web Editor
Danisco
01.2009 - 10.2011
- Managed editorial calendar for timely publication of high-quality content across various platforms.
- Managed email newsletter campaigns by creating compelling subject lines that encouraged recipients to open messages consistently.
- Ensured smooth functioning of the website by collaborating with IT professionals to address technical issues promptly.
- Enhanced website content by editing and proofreading articles for grammar, punctuation, and style.
- Facilitated collaboration between editorial, design, and development teams to achieve project goals efficiently and effectively.
- Collaborated with writers to develop engaging articles and multimedia features that attracted new visitors.
- Improved overall website aesthetics by working closely with graphic designers on layout and visual elements.
- Edited and revised wide array of content for accuracy, clarity and consistency.
Owner
[KÅ] Kaffebar
06.2009 - 06.2011
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Trained and motivated employees to perform daily business functions.
- Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
Owner and Translator
Roloff Translation
03.1999 - 06.2008
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Consulted with customers to assess needs and propose optimal solutions.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
Corporate Translator
Danisco
02.2002 - 01.2008
- Translated documents from [Language] to [Language].
- Reviewed final work to spot and correct errors in punctuation, grammar, and translation.
- Assisted non-native English-speaking colleagues with document editing, improving overall team productivity and communication quality.
- Improved readability of translated materials by employing advanced proofreading techniques and meticulous editing skills.
- Collaborated with fellow translators to ensure consistency in language usage and style across all documents.
- Managed multiple projects simultaneously while maintaining strict deadlines and attention to detail.
- Supported legal teams by translating sensitive documents with precision and confidentiality.
High School English Teacher
Bornholms Erhvervsskole
08.2000 - 06.2001
- Collaborated with colleagues to develop interdisciplinary units that connected English content with other subject areas.
- Stayed current on educational research and best practices by attending professional development workshops and conferences regularly.
- Managed classroom behavior effectively, implementing consistent expectations and consequences for all students.
- Promoted critical thinking skills by challenging students to analyze literary texts and express their interpretations in written assignments.
- Boosted students'' reading and writing skills through targeted lessons, group activities, and individualized support.
- Developed innovative lesson plans to engage students in English language learning.
- Prepared comprehensive English curriculum for multiple classes.
Education
Master of Arts - English Translation And Interpretation
Copenhagen Business School
Copenhagen 08.1996 - 07.2000
Bachelor of Arts - English And French Correspondent
Copenhagen Business School
Copenhagen 01.1992 - 06.1995
Skills
Team leadership
Performance management
Digital marketing
SEO optimization
Employee training
Communication skills
Coaching and mentoring
Relationship building
Accomplishments
- Achieved [Result] through effectively helping with [Task].
- Supervised team of [Number] staff members.
- Collaborated with team of [Number] in the development of [Project name].
Software
Certification
Certified [Job Title], [Company Name] - [Timeframe]
Interests
Furniture making
Culture
Fine cooking
Sports of all kinds
Wood working
Wood working details
Timeline
[Area of expertise] License - [Timeframe]
02-2025
Certified [Job Title], [Company Name] - [Timeframe]
07-2022
Digital Excellence and PIM Team Lead
Rockfon
02.2022 - 05.2025
Digital Marketing Specialist
Rockfon
01.2012 - 01.2022
Owner
[KÅ] Kaffebar
06.2009 - 06.2011
Web Editor
Danisco
01.2009 - 10.2011
Corporate Translator
Danisco
02.2002 - 01.2008
High School English Teacher
Bornholms Erhvervsskole
08.2000 - 06.2001
Owner and Translator
Roloff Translation
03.1999 - 06.2008
Master of Arts - English Translation And Interpretation
Copenhagen Business School
08.1996 - 07.2000
Bachelor of Arts - English And French Correspondent
Copenhagen Business School
01.1992 - 06.1995
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