Henna Rajgor

· Lead and develop a high‑performing team of Business Advisers, overseeing recruitment, coaching, performance management, engagement and succession planning.

· Own area strategy and execution, designing and delivering plans that drive profit, distribution, availability, share of market and volume.

· Deliver operational excellence by monitoring KPIs, analysing market and consumer data, identifying risks and opportunities, and aligning with regional teams to remove barriers to performance.

· Build strong internal and external relationships, managing key regional accounts and collaborating with cross‑functional stakeholders to maximise commercial return.

· Drove volume, share of market and profitability across a designated territory through effective store coverage and multi‑channel execution.

· Delivered distribution, availability and category growth through adaptive selling, planogram compliance, retail education and strong negotiation across Independent, Symbol, Grocery, Convenience, Wholesale and Gas channels.

· Improved in‑store execution by identifying and resolving operational issues, cascading action plans and training retail staff on JTI products, pricing and range management.

· Trained and supported an assistant, delegating responsibilities and monitoring performance.

· Managed campaign approvals, ensuring accurate setup and logging within booking systems.

· Booked airtime for agencies, allocating special airtime in line with trading parameters and company policies.

· Ensured schedules met agency deal terms, trading plans and efficiency targets.

· Maintained strong agency relationships, identifying late‑sale opportunities and escalating deal anomalies where required.

· Delivered exceptional customer service to enhance customer satisfaction and loyalty.

· Resolved customer issues and provided tailored product advice, contributing to increased sales.

· Built strong customer relationships through proactive support and follow‑up.

· Managed stock and inventory, optimised merchandising and maintained store presentation for improved customer experience.