HENNA ARSHAD SHAYKH
Glasgow,United Kingdom
Summary
Results-driven Digital Marketing Manager known for creating compelling campaigns that boost engagement and drive conversions. Skilled in leveraging data-driven insights to optimise strategies, resulting in significant brand growth and enhanced online presence. Proven ability to lead cross-functional teams to deliver innovative solutions and achieve measurable business outcomes.
Overview
2025
2025
years of professional experience
8049
8049
years of post-secondary education
1
1
Certification
Work history
DIGITAL MARKETING MANAGER
IMEDICARE LTD
03.2023 - 10.2024
- Spearheaded the digital marketing team to boost brand visibility.
- Optimised SEO strategies, leading to improved web traffic.
- Facilitated successful online campaigns by leveraging social media platforms.
- Streamlined digital content for enhanced user experience.
- Improved conversion rates through persuasive landing page designs.
- Oversaw content strategy, improving brand consistency across all platforms.
- Implemented analytics tools, enhancing performance-tracking capabilities.
- Devised social media ad campaigns, leading to increased engagement levels.
- Conducted competitor analysis to identify market trends and opportunities.
- Inspired creativity within the team which resulted in innovative campaign ideas.
CUSTOMER SUPPORT & EVENTS ASSISTANT
EDINBURGH TV FESTIVAL
- Managed vendor relationships to ensure timely delivery of services.
- Handled logistics effectively, mitigating potential issues before events.
- Developed creative concepts for engaging event themes.
- Liaised with speakers and guests from BBC, Sky, Channel 4, UKTV, etc providing necessary support and information.
MARKET ANALYST
SILVERLIGHT RESEARCH UK & IPSOS
03.2021 - 03.2022
- Global outreach to hire experts for Fortune 500 companies through extensive lead-generation campaigns, email marketing, and community engagement.
CHIEF STRATEGY AND OWNER
RAWONNION MEDIA, MARCOM & DIGITAL
01.2018 - 01.2022
- Launched and reorganised content and digital portfolios of assorted local and international clients in content planning, design and creation, production, animation, digital strategy, online marketing, online advertising, analytics, market research, campaign planning, website design and development, and social media management.
- Developed new business opportunities for increased market reach.
- Led team meetings to foster open communication and collaboration.
- Created a strong brand identity through innovative marketing strategies.
HEAD OF CONTENT & DIGITAL
LIGHTWAVE DIGITAL
07.2019 - 08.2020
- Digital media marketing wing of Pixarch, aleading 3D animation and visualisation company in UAE, KSA, and Pakistan.
PROJECT LEAD
EXPRESS MEDIA GROUP
04.2016 - 06.2018
- Elevated media partnerships, group's marketing communications, promotional & PR activities, funded & sponsored projects
- Assisted in Product Dev, Planning & Strategy.
MANAGER ACCOUNTS & PR
ORIENT ADVERTISING PRIVATE LIMITED
10.2008 - 05.2010
- Advertising unit affiliate of McCann Erickson worldwide.
FREELANCE JOURNALIST
01.2000 - 01.2010
- Extensively contributed and freelanced with various publications.
ASSOCIATE MANAGER - COMMUNICATIONS & CONTENT
GEO NEWS NETWORK
07.2006 - 07.2008
Education
Future Leadership Experience (FLE) -
University of Glasgow
MSc - Media Management -
University of Glasgow
Bachelor of Public Administration (BPA) - Marketing & Management
University of Karachi
/1999 - 01.2001
Master of Public Administration (MPA) - Marketing
University of Karachi
/2002 - 01.2002
Skills
- Marketing Coms (Marcom)
- Brand Development
- Campaign creation & planning
- Media Planning & Strategy
- Events & activations
- Brand Partnerships
- Paid Promotion
- Digital Strategy
- Data Analytics
- Social Media Management
- Digital PR
- Graphics Design
- Video content creation
- Creative & Content Development
- Concept creation, story board, and copywriting
- Lead Generation, Sales & CRM tools: LinkedIn Sales Generator, Zohu Recruits, Million Verifier, Zapier, Anyleads
- Pro in Google AdWords, Analytics, AHREFs, SEMrush, Moz, etc
- SEO projection
- Web design & development - WordPress, WPBakery, Shopify
- Computer Related Skills: Excellent command on MS Office, Illustrator, Adobe Photoshop, Adobe After effects, etc
Certification
Professional Certified Marketer (PCM), American Marketing Association (AMA), 05/2018
Attended media & tech workshops of EU, Google, IBM, Canva, Pinterest
Custom
https://drive.google.com/drive/folders/1we_ZpVf5QmlZc0_aJTik6On3OJ0O4L1C?usp=sharing
Accomplishments
Leadership Awards (2021-22) - University of Glasgow
Gold Medal, awarded - 1st position in Bachelor of Public Administration.
Third position, Master of Public Administration (2002), University of Karachi
Timeline
DIGITAL MARKETING MANAGER
IMEDICARE LTD
03.2023 - 10.2024
MARKET ANALYST
SILVERLIGHT RESEARCH UK & IPSOS
03.2021 - 03.2022
HEAD OF CONTENT & DIGITAL
LIGHTWAVE DIGITAL
07.2019 - 08.2020
CHIEF STRATEGY AND OWNER
RAWONNION MEDIA, MARCOM & DIGITAL
01.2018 - 01.2022
PROJECT LEAD
EXPRESS MEDIA GROUP
04.2016 - 06.2018
MANAGER ACCOUNTS & PR
ORIENT ADVERTISING PRIVATE LIMITED
10.2008 - 05.2010
ASSOCIATE MANAGER - COMMUNICATIONS & CONTENT
GEO NEWS NETWORK
07.2006 - 07.2008
FREELANCE JOURNALIST
01.2000 - 01.2010
CUSTOMER SUPPORT & EVENTS ASSISTANT
EDINBURGH TV FESTIVAL
Future Leadership Experience (FLE) -
University of Glasgow
MSc - Media Management -
University of Glasgow
Bachelor of Public Administration (BPA) - Marketing & Management
University of Karachi
/1999 - 01.2001
Master of Public Administration (MPA) - Marketing
University of Karachi
/2002 - 01.2002
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