Helena Crutchfield
Essex,Essex
Summary
Results-oriented Commercial Revenue Business Partner/AR & AP Manager with a strong background in AR & AP management, revenue recognition, and WIP oversight. Drives financial governance and working capital optimisation while collaborating with commercial and project teams to enhance client profitability. Utilises technical accounting expertise to deliver operational support and strategic insights.
Overview
6
6
years of professional experience
Work History
Billing Manager
Accenture
07.2024 - 11.2025
- Supported commercial finance leadership across production/marketing teams.
- Managed freelance onboarding, timesheet control and resourcing analysis.
- Set up new jobs and coordinated cost estimates with project, marketing and procurement teams.
- Overall responsibility for managing AR & AP process teams
- Oversaw PO creation, supplier payments and overall billing processes.
- Partnered with project leads on production budget management and SLA reconciliations.
- Responded to audits and contributed to ad-hoc process improvement projects.
Finance Manager
Mercieca PR
03.2023 - 01.2024
- Led monthly revenue recognition, accruals and deferrals against client SOW’s
- Investigated forecast v actual variances, optimising WIP and pipeline control.
- Oversaw full billing cycle for all clients, ensuring compliance with their differing schedules.
- Supported client profitability reviews and trained new starters on Paprika.
- (STC)
Budget Controller
McCann Advertising
11.2022 - 02.2023
- Managed client billing, revenue tracking and WIP reconciliations.
- Partnered with account and production teams for fee forecasting and pipeline visibility.
- Delivered 12 -month revenue forecasting for key clients.
Commercial Finance assistant
23Red
09.2022 - 10.2022
- Year-end revenue
- Year- end WIP Clear down
- Job closures
- (STC)
- Revenue and WIP Manager – Uncommon Creative Studio
Revenue and WIP Manager
Uncommon Creative Studio
06.2022 - 08.2022
- Revenue Recognition
- Forecasting
- WIP analysis and reporting - ensure cost accounting and WIP/expense income
- Is recorded correctly.
- Job Profitability
- Responsible for all client billing schedules
- (FTC)
Commercial Finance Analyst
Nelson Bostock PR
12.2021 - 03.2022
- Opening jobs
- Checking Estimates
- Time Utilisation and analysis
- Client Billing
- (FTC)
Revenue Accountant
Golin PR
11.2021 - 12.2021
- Revenue Recognition across Consumer & Healthcare divisions
- WIP analysis
- Monthly Client analysis and profitability
- Client Billing
- (STC)
Commercial Accountant
Dentsu Aegis
07.2021 - 11.2021
- Revenue Recognition
- Forecasting
- WIP analysis and reporting
- Job Profitability
- Time Utilisation
- Ownership of the AR cycle
- Client Billing
- Time Utilisation
- Ownership of the AR cycle
Project and Finance Manager
Luminous
04.2020 - 06.2021
- Overall responsibility for managing the billing cycle across Brand PR
- Digital & Events
- Client billing
- Weekly Forecasting/Reforecasting
- Attendance at regular Working Capital meetings, complete with relevant commentary on unbilled balances, overdue invoices and accrued/deferred revenue. Monthly WIP review of live jobs with account teams
- Weekly Reporting on Time Utilisation and Job Profitability
- Revenue recognition
- Cashflow Forecast
- Approval of PL invoices and payment runs
Education
9 GCSE’s -
3 A' Levels - English (A), History (B), Sociology (B)
Skills
- Full AR ownership (operational credit control and reporting)
- Revenue recognition (IFRS and agency models)
- WIP management
- Job profitability
- Forecasting
- Pipeline analysis
- Accounts receivable management
- Cash allocation processes
- Commercial business partnering
- Production budget management
- Cost control
- Working capital management
- Cashflow management
- Supplier PO coordination
- Procurement coordination
- Advanced Paprika user
- SAP
- Maconomy
- Intermediate Excel
- Financial analysis
- Revenue management
- Budget forecasting
- Client billing
- Process improvement
- Accrual accounting
- WIP reconciliation
- Timesheet control
- Project coordination
- Stakeholder engagement
- Communication skills
- Public Relations
Custom
Commercial Revenue Business Partner/AR&AP Manager with extensive experience supporting creative, PR Advertising and consulting businesses. Proven expertise in managing AR & AP processes and teams, revenue recognition, WIP management, forecasting, and end-to-end billing ownership. Skilled business partner to commercial, project and production teams, driving financial governance, working capital optimization, and client profitability. Combines strong technical accounting knowledge with commercially focused insight and operational support.
Timeline
Billing Manager
Accenture
07.2024 - 11.2025
Finance Manager
Mercieca PR
03.2023 - 01.2024
Budget Controller
McCann Advertising
11.2022 - 02.2023
Commercial Finance assistant
23Red
09.2022 - 10.2022
Revenue and WIP Manager
Uncommon Creative Studio
06.2022 - 08.2022
Commercial Finance Analyst
Nelson Bostock PR
12.2021 - 03.2022
Revenue Accountant
Golin PR
11.2021 - 12.2021
Commercial Accountant
Dentsu Aegis
07.2021 - 11.2021
Project and Finance Manager
Luminous
04.2020 - 06.2021