Helen Price

MARKETING:

• Developed and implemented digital marketing strategies to boost brand visibility, customer engagement, and online sales.
• Introduced key promotional initiatives, including Black Friday campaigns, April Fools’ Day creative activations, and Summer Bonanza giveaways, generating significant customer interaction and sales uplift.
• Coordinated promotional campaigns across email newsletters, social media platforms (Instagram, Facebook, Pinterest), working with our external team for paid ads (Google Ads, Meta Ads), and onsite banners, ensuring consistent messaging and maximised reach.
• Solely responsible for writing, editing, and updating the company blog, producing engaging content that supports SEO strategy, strengthens brand identity, and drives organic traffic.
• Collaborated with design teams to align marketing efforts with product launches, seasonal campaigns, and stock availability.

OPERATIONS:

• Developed and implemented efficient operational procedures to enhance productivity across departments.
• Implemented ShipStation software to integrate and manage orders across four sales channels, streamlining workflows, improving efficiency, and significantly reducing manual administrative tasks.
• Implemented Slack to unify communication across three sites, enhancing collaboration and reducing barriers caused by location differences.
• Proactively navigated the evolving landscape of international shipping, introducing European IOSS compliance, managing varied VAT requirements, and expanding shipping operations outside of Europe.
• Negotiated competitive rates with major couriers (DPD, UPS, FedEx) and implemented tailored shipping rules by country and parcel size, optimising costs and delivery efficiency.
• Progressively taking ownership of the ordering process for lampshade materials, maintaining a detailed record of purchases to enable accurate forecasting by 2026 — reducing raw material shipping costs and improving operational efficiency.

ECOMMERCE:

• Solely responsible for managing the company’s eCommerce website, including product listings, pricing strategies, promotions, and content and category updates.
• Implemented effective SEO strategies, increasing online visibility and driving organic traffic.
• Established and managed the relationship with an external Google Ads agency, optimising campaigns around bestsellers and seasonal promotions to maximise ROI.
• Developed and executed end-to-end eCommerce strategies to enhance the customer journey, improve conversion rates, and grow online sales.
• Monitored and analysed website performance, using data insights to inform decisions on user experience, navigation, and product placement.

• Headed a growing customer service team within a dynamic online retail environment.
• Implemented systems and processes to improve response times, customer satisfaction, and order fulfilment efficiency.
• Liaised between warehouse, logistics, and customer support teams to ensure operational fluidity.

• Managed the company’s digital presence, including website management, content creation, and ecommerce operations.
• Created and coordinated PR campaigns, press releases, and media relations to raise brand visibility.
• Developed and maintained relationships with stylists, journalists.
• Led on-site SEO, email marketing, and customer journey improvements.