HELEN ELLWOOD

Company Overview: Philips is a leading health and wellness technology company, focusing on Personal Health & Beauty and Health Systems, with key brands like Lumea & One blade.

• Coached and developed high-performing account teams. Achieved 15% YOY sales growth and drove IGM channel growth of 4ppts through effective net revenue management and strategic portfolio optimization.
• Spearheaded the digital transformation strategy for the UK market, driving long-term growth by strengthening digital fundamentals, streamlining operational efficiency, and elevating customer engagement across key channels.
• Crafted and executed a robust go-to-market strategy for UK and Europe, targeting online beauty specialists and marketplace partnerships, projected to drive incremental revenue growth of £5.2 million over the next two years.
• UK Lead for Culture, Inclusivity, reward & development program for Philips UKI, driving an Inspiring program across the PH business.

• Unlocked strategic customer relationship with UK's largest Grocer Tesco, to deliver first Joint Business Plan for Tesco/Philips, driving YOY sales growth of 21% in 2023.
• Total channel growth of +26%, through negotiation of terms to launch new oral care category into strategic grocery customers, whilst driving distribution increases across Oneblade.
• Led "Unlocking Grocery" UK Strategy across Western Europe, responsible for defining key enablers, whilst aligning with key stakeholders to deliver the right innovation pipeline, funding, pricing & promotions for the next 3 years.
• Engineered & led Category Management programme, and training across Western Europe.
• Lead for EmpowerHER - Woman in business program across Philips Western Europe.

Company Overview: Paleo Ridge is an award-winning start-up raw dog food business based in Hampshire.

• Consulted on business strategy to drive exponential growth of 56% over five years, focusing on both online and in-store expansion.
• Devised and advised on innovative sales and marketing strategies while leading complete brand redesign to enhance its positioning and prepare the business for a successful private equity takeover.

Company Overview: RPFC is one of Australia's largest Pet food Manufacturers, they acquired the UK brand Billy + Margot in 2016 as an SME.

• Managed the full UK P&L, and business as Country Manager.
• Boosted annual UK sales by £5 million through strategic partnerships growth and expanded product lines.
• Devised and implemented UK Sales & Marketing Annual Plan, including being an official sponsor of Crufts Dog Show for 2 years.
• Led end to end process and structural implementation program to allow for rapid future expansion.

Company Overview: SC Johnson is a family company and is one of the world's leading makers of household products like Pledge, Brillo, Mr Muscle Method and Glade.

• Achieved 8% sales growth in the Tesco business while improving IGM by 2% year-on-year, demonstrating a balance of top-line growth and profitability.
• Authored and spearheaded the UK Ecommerce Strategy, establishing the UK as the Centre of Excellence for Ecommerce and forming the foundation for the business's global strategy.

Company Overview: Ella's Kitchen is the UK's number 1 baby food, sold in supermarkets Internationally including UK, Norway, Sweden and the United States.

• Led the UK&I sales team to achieve £100M in annual sales, driving performance through strategic planning, team empowerment, and a focus on delivering exceptional results.

• Managing commercial team of account managers, to deliver category management strategies and strong JBP development.
• Delivering 14.4 % TO growth and drove profit margin YTD by 8% points- through devising and leading change in Sector ROI investment strategy
• Delivered numerous tender pitches to win Category Champion status for Unilever with Asda & Morrisons
• Developed strong working partnerships across all levels of Customer