Helen Cassley

Promoted into role as part of the Global BFSI team, responsible for the growth of Iron Mountain's most strategic banking clients. Helping customers to digitise at scale and transition to net zero, whilst unlocking sustainable growth. Identifying and pursuing market opportunities to expand the company's global presence. Building and maintaining strong relationships with key clients and partners.

● Consultative engagement with strategic banking clients to solve complex problems and win large contracts.

● Qualification of opportunities for business growth inline with client transformation goals.

● Collaborating cross-functionally with headquarters, regional and SMEs teams globally to deliver against customer outcomes.

Headhunted to join the Iron Mountain Global Digital Solutions (GDS) commercial team. Helped BFSI customers to automate key business processes and digitise workflows, as well as digitise assets, and migrate to the cloud. Resulting in operational efficiencies, faster processing and increased accuracy.

● Partnered with BFSI Account Directors to qualify and develop strategic transformation opportunities.

● Broke down silos internally in order to deliver against client expectations.

● Qualified opportunities for business growth inline with customer and company transformation goals.

Promoted into a new role in the senior leadership team, responsible for the sales and marketing function within the business. Leading a team of inside sales, account managers, technical sales and marketing managers to achieve Ghyston's revenue goals and growth objectives. Overall responsibility for the development and implementation of the sales and marketing strategy.

● Built a successful sales engine with effective team, capabilities and processes.

● Managed budgets and client/supplier contracts.

● Managed complex client negotiations and acted as escalation point for customers.

● Weekly reporting to SLT on delivery against target and future forecasting.

● Redefined customer value proposition and documented a ‘sales bible’ of supporting materials.

Oversaw and developed Ghyston’s key accounts and client relationships, whilst contributing to the overall commercial strategy and success of both clients, and new business. Advising businesses on how to achieve their overarching business goals through the innovation and effective use of technology.

● Delivered strategic advice and consultancy to partner clients that resulted in value, and loyalty .

● Developed and led account management strategy to retain, and cross sell to existing clients.

● Grew business development pipeline with significant impact on new client acquisition.

● Managed challenging contract negotiations in order to drive positive outcomes for Ghyston and the client.

Promoted into a role to lead a team of BFSI account managers to deliver high value, repeatable services to both, existing and new business accounts. Tasked with identifying opportunities for business growth and the development of partnerships with clients. Supported the company’s key aim to increase awareness of the value that CI added to businesses at a strategic level.

● Created and led a successful business development strategy for the business.

● Won business with several top UK insurers that were new logos wins for CI.

● Coached and developed team resulting in successive promotions.

Responsible for maintaining and developing relationships with BFSI clients at Bristol-based market research agency.

● Secured renewal business and increased revenue streams with allocated clients.

● Developed account plans and sales strategy to improve client engagement.

● Completed data training programme in order to deliver exciting insights to clients and prospects.

Promoted into a role within a global B2B events organisation tasked with hitting and exceeding sales targets through new business development. Effectively managed, in tandem, a book of key corporate accounts.

● Managed client relationships at the highest level to maximise revenue streams for GDS.

● Travelled globally to meet with clients in their offices, at 3rd party events and at GDS events.

● Continued sales skill development through reading books, blogs, webinars, participating in 3rd party training.

Developed and managed sponsorship programs surrounding specific IT events. Responsible for prospecting and soliciting current, and new sponsors for individual products. Managing a team of 6 sales executives.

● Responsible for performing to a target and achieving set KPIs.

● Generated new business by cold calling corporate enterprises.

● Set and monitored team KPIs.