Helen Barnshaw

Results-oriented Product Manager with over 12 years leading cross-functional teams in the research, development, launch, and optimisation of SaaS applications, including Web/CMS, CRM, ERP, and MIS. Expertise in product discovery, strategic roadmap planning, and lifecycle management, driving user adoption and maximising ROI. Strong background in UI/UX design, technical requirement translation, and effective collaboration with development teams to deliver high-quality digital products on time.

Product Manager:

• Product Manager for a new pharmacy dispensing system (DSP). Rolling out a core product regulated to GPhC standards.
• Roadmap planning & execution.
• Requirements gathering & discovery.
• User research & analytics (client feedback, surveys, GA4).
• User stories & use cases.
• User acceptance testing.
• Test Scripts.
• Client management on large bespoke projects.
• Collaborating with all teams; content developers, copywriters, designers, developers, marketing, SEO.
• Staff & client training.
• Knowledge base creation.
• New release management.
• AI usage.

Digital Project Manager:

• Project manager for large, medium, small scale builds & integrations.
• CRM (Dynamics, Salesforce, Echo), CMS (WordPress & Shopify), ERP, MIS, Sharepoint, bespoke systems.
• Project management; PID, Scrum, Risk analysis & reporting, UAT.
• Training design & delivery to staff & clients.
• Learning Content Design (Adobe, PowerPoint, Canva, Snagit).
• Wireframing – Uizard & Figma.
• Website Design.
• User Stories.
• UAT / QA testing.
• HTML5 & some CSS skills.
• PHP.
• SQL query.
• ECommerce & APIs.
• SEO.
• CRO auditing.
• E-Commerce & APIs.
• Logging system issues & change requests from clients.
• Backlog management.
• Data analysis & reporting.

Senior Business Analyst:

• Senior Technical BA & Product Owner on new Contracts Management system for NEC4. Support on Salesforce data through reporting & integrations with other products. Key driver for improving existing products. E.g., Kentico Finance. Advisor & researcher for NEC’s future technology offer.
• Redesigned SharePoint platform to streamline content management and collaboration.
• Microsoft 365 management & implementing elements of Dynamics 365.
• Managed stakeholder meetings and facilitated workshops to capture departmental processes, ensuring alignment and clarity in project requirements.
• Creating scoping documents for project implementations (requirements briefs, process maps, user stories, test scripts, training manuals).
• Created and managed project documentation, including business case, BRD, specifications, and training materials.
• Managed backlog requirements and created the roadmap to align with project goals.
• Coached and supported clients throughout project process and go-live, providing post-go-live support as needed.
• Provided technical 3rd line support on various systems.
• Introduced business analysis processes and managed projects for system and process updates across all departments, enhancing cross-departmental efficiency.
• Configured various systems to ensure optimal performance and integration.
• Gathering & modelling requirements, analysing data, creating SQL lookups & dashboards, testing, planning integration & managing upgrades, working across the full implementation cycle using Agile & Waterfall approaches.
• Documenting, planning, customising & project managing implementation of bespoke Cloud CRM solutions for Public Sector services as well as development, BI data, mobile, integration & environment upgrade projects.
• Designing & delivering CRM Training to public sector clients using classroom & mobile devices, creating all manuals & handling all performance analysis & management.