Helen Asling

Working for a not-for-profit business support organisation, I have been instrumental in the development and implementation of the corporate marketing strategy. Establishing a corporate brand identity, I have had responsibility for all the marketing for 3 of their projects. I have also planned and implemented an integrated marketing campaign for the Aldershot Enterprise Centre, culminating in the event management of their official opening event. Day-to-day tasks have included:

• Creation and implementation of 3 social media schedules adhering with brand guidelines
• Creation and implementation of two regular B2B e-newsletters
• Management and editing of three websites using WordPress
• Creation of Intranet and in-house email digest
• Coordination and writing of offline marketing collateral

• Creation and management of all social media posts
• Creation of E-newsletter for existing clients
• Writing and management of existing website
• Design of client leaflet

Contract undertaken during the COVID-19 pandemic while searching for a marketing role.

• Cold calling eligible individuals for flu and COVID vaccinations
• Input data onto central system

Please note this contract finished due to redundancy.

• Developed Marketing Plans and Strategies
• Produced engaging written content to optimise websites and social media platforms
• Implemented printed direct mail campaigns
• Planned and implemented printed and radio advertising
• Proofread marketing collateral to guarantee accuracy
• Defined and tracked campaign effectiveness, adjusting strategies accordingly

• Creation of blogs and legal surgeries for offline and online marketing
• Tracked and scheduled social media posts with Hootsuite platform
• Implementation of 2 rebranding campaigns
• Management of internal and external sales events
• Management of PR and advertising campaigns
• Liaised with media and PR professionals to build campaign reach

• Liaison with broadsheet journalists and estate agents
• Managed all office administration
• Creation of Press releases for property publications

• Awarded Highly Commended for Writing Excellence at the Communiqué Awards 2002 for a patient-friendly diabetes website
• Produced copy for: websites, brochures, leaflets, sales aids, mailings and newsletters to healthcare professionals (nurses to surgeons), patients and B2B clients.