Summary
Overview
Work History
Education
Skills
Social Media
Timeline
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Heledd Roberts

Heledd Roberts

Summary

Creative, confident, and trend-savvy TikTok content creator with a strong background in producing both UGC and branded campaigns for platforms like S4C, Nixi Body, and Equinox Wales. I thrive both in front of and behind the camera, creating relatable, scroll-stopping videos. With a flair for storytelling and a deep understanding of TikTok trends, I bring humour, heart, and authenticity to every piece of content.

Overview

7
7
years of professional experience
2
2
Languages

Work History

Social Media & Communications Manager

Various Clients
02.2019 - Current
  • Managed multi-platform social media strategies.
  • Led brand partnerships, executed UGC, ad campaigns and produced engaging content for clients.
  • Developed compelling content for social media, blogs, and PR, strengthening brand voice.
  • Successfully pitched, scripted, and presented digital content.

Justanothergirlwithendo: Grown my personal TikTok account to 40,000+ followers in under a year, generating an average of 3 million views per month through strategic, trend-led content and relatable storytelling.

S4C: Presented & developed social media content for live events.
Nixi Body & Equinox Wales: Created and edited UGC-based ad campaigns.


Audience Coordinator

BBC
03.2024 - Current
  • Responsible for organising and coordinating the audience for the live current affairs programme.
  • Responsible for coordinating and delivering timely social media content for a live political programme, including drafting quotes, sourcing and editing images, and ensuring accurate and engaging coverage across platforms.

Communications & PR Specialist

Ateb Cymru
01.2025 - Current
  • Supporting PR, communications, and marketing campaigns for a range of clients.
  • Assisting with media relations, including press releases, various social media platforms and stakeholder communications.

Deputy Manager of Ffenest Siop

Llais Cymru
02.2024 - 09.2024
  • Implemented innovative sales strategies to increase sales and drive revenue.
  • Delivered exceptional customer service by proactively listening to concerns and answering questions.

Journalist

BBC
09.2023 - 08.2024
  • Produced engaging headlines to capture target audience.
  • Conceptualised and produced engaging multimedia content to elevate brand visibility and audience engagement.
  • Worked under pressure during crisis situations, ensured accurate coverage.

Event Coordinator

Technegol
07.2023 - 10.2024
  • Handled marketing and communications for events, including social media promotion and audience outreach.
  • Planned and executed well-organised, engaging events, ensuring smooth logistics and seamless delivery.

Welsh Language Coordinator

Love Your Period
05.2023 - Current
  • Translated official documents from English to Welsh.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.

Actress

Rondo Media
04.2018 - 04.2024
  • Rownd a Rownd, playing Anest Owen.

Radio Presenter

Telesgop
08.2019 - 12.2024

Weekly host on BBC Radio Cymru with Ifan Jones Evans.

  • Developed engaging content for listeners and guests, including competitions, interviews and phone-ins.

Content Producer, Presenter & Media Researcher

BBC Radio Cymru
01.2018 - 08.2023
  • Gathered and organised information for research purposes.
  • Proved successful working within tight deadlines and a fast-paced environment whilst demonstrating a high level of initiative and creativity while tackling difficult tasks.
  • Collaborated with team members to develop and present creative campaigns for social media platforms.

Production Assistant & Script Supervisor

BOOM CYMRU - Twrch mewn Twll
01.2022 - 10.2022
  • Completed all tasks by ensuring that all legislation and working directives are complied with.
  • Organised audition days and facilitated workshops for children with special needs and disabilities.

Education

Ask Me Ambassador -

Welsh Women's Aid
06.2023 -

Domestic Abuse

High Speed Training
04.2001 - 06.2023

Premier Pro for Social Media Content

Nick Harauz Training
01.2023 - 01.2023

Bachelor of Arts, First Class Honours - Perfformio

Prifysgol Cymru Y Drindod Dewi Sant
Cardiff
09.2015 - 08.2017

Bachelor of Arts, First Class - Drama

University of South Wales
09.2014 - 2015.08

A Level -

Ysgol Uwchradd Tre-Gib
Llandeilo, CMN
01.2008 - 2014.04

Voice: Grade 1-8, Harp: Grades 1-4, Piano: Grades 1-3, Theory: Grade 5

Associated Board of the Royal Schools of Music
01.2009 - 12.2014

Skills

Content strategy development

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Social Media

Instagram handle - @heledd__ 

TikTok handle - @justanothergirlwithendo

Timeline

Communications & PR Specialist

Ateb Cymru
01.2025 - Current

Audience Coordinator

BBC
03.2024 - Current

Deputy Manager of Ffenest Siop

Llais Cymru
02.2024 - 09.2024

Journalist

BBC
09.2023 - 08.2024

Event Coordinator

Technegol
07.2023 - 10.2024

Ask Me Ambassador -

Welsh Women's Aid
06.2023 -

Welsh Language Coordinator

Love Your Period
05.2023 - Current

Premier Pro for Social Media Content

Nick Harauz Training
01.2023 - 01.2023

Production Assistant & Script Supervisor

BOOM CYMRU - Twrch mewn Twll
01.2022 - 10.2022

Radio Presenter

Telesgop
08.2019 - 12.2024

Social Media & Communications Manager

Various Clients
02.2019 - Current

Actress

Rondo Media
04.2018 - 04.2024

Content Producer, Presenter & Media Researcher

BBC Radio Cymru
01.2018 - 08.2023

Bachelor of Arts, First Class Honours - Perfformio

Prifysgol Cymru Y Drindod Dewi Sant
09.2015 - 08.2017

Bachelor of Arts, First Class - Drama

University of South Wales
09.2014 - 2015.08

Voice: Grade 1-8, Harp: Grades 1-4, Piano: Grades 1-3, Theory: Grade 5

Associated Board of the Royal Schools of Music
01.2009 - 12.2014

A Level -

Ysgol Uwchradd Tre-Gib
01.2008 - 2014.04

Domestic Abuse

High Speed Training
04.2001 - 06.2023
Heledd Roberts