HEIDI WHITMAN
Strategic Health And Wellness Professional
Cowfold, Horsham
Summary
WHO I AM
Driven by my passion to provide plant-based solutions for sustainability and health, I have created alone and with teams, highly profitable businesses focused on animal and human wellbeing.
Guided by values of trust, openness, and transparency, I have nurtured an incredible global community of loyal clients, strategic partners, and industry key stakeholders.
WHY NOW?
I am fortunate to have achieved numerous successes. I am now seeking to join another venture where I can share my knowledge, work collaboratively to attain profitable and influential successes. I am seeking full-time and/or contractual positions within an organisation; aligning views, strategies and values with a common commitment for positive change.
Overview
19
19
years of professional experience
Work History
GLOBAL STRATEGY DIRECTOR
Avida Global Limited UK
Merrow, Guildford
06.2021 - Current
- Collaborated with internal and external global teams in EU, LATAM, ASIA and UK to develop strategies for entry to new markets with distinct work streams to guarantee success. Leading with education and science backed evidence, providing innovation options for use in the animal and human health sectors.
Sourced strategic acquisitions for the company, resulting in an additional profitable division and 25M increase in the overall value of Avida Global.
NPD advisor for veterinary and OTC plant-based options in local and global territories.
Partnered with an existing long standing pet product manufacturer to release the first VMD approved cannabis based medicine for animals in the UK, August 2022.
Generated revenue share and joint venture opportunities/strategic partnerships to escalate market entry and company profile.
Recognised as a leader in the cannabis medicine animal health market, presented to universities and congresses across Colombia, LATAM.
Managed multiple NPD projects for Avida generating work streams and revenue, including the expansion of the medicinal and OTC options utilising adaptogens, nootropics and functional plants to expand the AG portfolio.
Maintained a current understanding of the evolution of the health focused industry, engaging key stakeholders in discussions and contribution to our unified goals, as well as an active member in industry working groups.
FOUNDER AND DIRECTOR
CBD Labs LLC Ltd/The House of Green Limited
Brighton/St. Peter's Port, Guernsey
01.2018 - 01.2021
- Exceeded £450K turnover in Q3 of start up, utilising global partners and commerce platforms/targeted campaigns
- Successfully entered USA, UK, EU and Australasia territories with human and animal products
- Established robust compliance processes to navigate complex federal, national and regional legislation
- Developed a range of pet and people cannabis based products for wellness sector
- Presented to attendees within National Organisations in the USA, including the AAEP and American Horse Council Annual Meeting in Washington, DC
- Integrated into the newly developed cannabis sector in the UK, resulting in the acquisition of the Naked Leaf brand and founding partner at THOG, 2019
FOUNDER and CONSULTANT
Peace of Mind Animal Care Services
Boynton Beach, Florida
01.2006 - 01.2016
- Founded in home pet care company with a unique specialty to differentiate the business; sold for 500K USD in 2012
- Forged long lasting relationships, focused on mutual trust and respect, with industry peers and customers, many remain in my business network today
- Led South Florida’s professional animal welfare and advocacy networks as an expert in humane solutions
- Applied training methodologies, integrative holistic health options and owner training to ensure happy, healthy and well-balanced clientele.
SENIOR SALES REPRESENTATIVE
Professional Therapy and Rehab Services, Inc
Boynton Beach, Florida
01.2003 - 01.2006
- Exceeded 1M USD in sales for startup company in rehabilitative health sector
- Created new sales streams, campaigns and opportunities to engage a satiated market resulting in the overall success of PTRS, and the acquisition to a national group in 2006.
Veterinary Technician
Humane Society of Greater Nashua
Nashua, New Hampshire
01.1998 - 01.2000
- Increased adoptions by 110%, decreasing euthanasia to zero(0) by creating new fostering/volunteer programmes and protocols and increased marketing campaigns, optics and exposure through media outlets
- Developed the SOP with management to enhance the shelters internal structure, fundraising programmes and staff management
Education
Bachelors of Applied Sciences - Psychology/ Sociology
University of Massachusetts
Skills
Remotely managing National and Global Ops/Projects/Teams and correlated work streams
Identifying and successfully entering new global markets
Attracting high levels of investment
Sourcing and implementing profitable supply chains
Prompted collaborations with strategic partners
Global guest speaker on the topics of alternative health solutions for Veterinary Professionals IOnIn
Advisor on NPD for plant-based/alternative wellness products for animals and humans
Clear, logical, humane and ethical mindset
Facilitating strategy sessions to develop profitable ecosystems for start-ups and restructure
Active, well respected member of industry specific animal and wellness ( cannabis) working groups
Project manager for new territory product launches
Engaging and nurturing long term mutually beneficial business relationships
Trained Veterinary Technician, working from client relations to surgical nursing
Presenter for round table, forums, podcasts and contributor to various publications in the veterinary and cannabis sectors
Entrepreneur turned INtrepreneur, applying the strengths and tenacity from founding start ups towards existing corporations/organisations
Timeline
GLOBAL STRATEGY DIRECTOR
Avida Global Limited UK
06.2021 - Current
FOUNDER AND DIRECTOR
CBD Labs LLC Ltd/The House of Green Limited
01.2018 - 01.2021
FOUNDER and CONSULTANT
Peace of Mind Animal Care Services
01.2006 - 01.2016
SENIOR SALES REPRESENTATIVE
Professional Therapy and Rehab Services, Inc
01.2003 - 01.2006
Veterinary Technician
Humane Society of Greater Nashua
01.1998 - 01.2000
Bachelors of Applied Sciences - Psychology/ Sociology
University of Massachusetts