Heidi Beddall

Responsibility for professional leadership, professional workforce development and oversight and the delivery of the quality governance
and patient safety strategy across the system. Leading the oversight of the Chief Nursing Officer Directorate within the Integrated Care
Board, deputising for the CNO across the full portfolio. Lead the quality team at Place and system level providing line management for
the patient safety and experience services.
Key aspects of the role:
• Ensure that strategies and plans are developed through engagement across the system, understood by all stakeholders and is
delivered utilising all available resources efficiently and effectively.
• Ensure appropriate system and processes are in place to enable the implementation and monitoring of all strategies and plans within
timeframes.
• Be responsible for the development of systems, processes, and governance within the directorate to support the business.
• Proactively manage the key risks and issues associated with ensuring appropriate actions are taken to mitigate or respond.
• Lead on specific pieces of work across the system for the Chief Nurse, deputising as required.
• Manage the budgetary implications of activity.
• Avoid the destabilisation of business as usual.
. Manage and actively promote the relationships with key stakeholders across the health and social care system. Work closely with ICB
colleagues, Place Directors, and senior leaders to deliver on strategies and plans.
.Operate effectively in a flexible and demanding environment and proactively engage with stakeholders.
• Required to communicate, proactively build good working relationships, and provide information and advice to a wide range of internal
and external stakeholders on a range of business sensitive issues.
• Lead as an expert; integrating systems and managing effective working relationships with the appropriate stakeholders.
• Drive and challenge each key working relationship to innovate with drive reform to achieve agreed objectives.
• Provide and receive highly complex, sensitive, and contentious information, including presenting information about projects and
dependencies to a wide range of internal and external stakeholders in formal settings.
• Manage potentially aggressive and/or antagonistic situations with staff and stakeholders within change programmes for successful
outcomes.
• Deal with complex and conflicting subject matter problems or in day today workload in workshops, meetings, one to one
communications and other events, comprising various parts of the business.
• Nurtures key relationships with senior and high-profile individuals and responsible for the maintenance of networks.
• Employ effective communication, negotiation and influencing skills to enable stakeholder relationships to deliver objectives over the
duration of the tenure/project with:
• External organisations to ensure seamless transition to the new system.
• Wider NHS stakeholders to ensure collaboration in the strategy in the Cluster/Sector.
• Internal leaders and staff to gain input to the development of systems, processes, and activities.
• Represent the Cluster and/or Sector in sensitive and political situations, delivering difficult messages where required to high-level
audiences.

Responsible for providing innovative strategic leadership for all midwifery colleagues, ensuring the delivery of high standards of
midwifery care. Professionally accountable to the Chief Nurse and Director for Infection Prevention and
Control, the role involves working in partnership with other organisations across Place and ICS to develop and maintain a network of
mutually beneficial relationships with commissioners, other maternity providers, NHS England, Care Quality Commission, the Regional
Chief Midwife, the Royal Colleges and other key stakeholders.
Provide senior, credible professional advice and support to the Chief Nurse and midwives across the Trust, leading and providing
strategic oversight and expert advice for midwifery services, acting as a role model for the
profession both internally and externally. Oversee managerial responsibility for the Trusts midwifery services, through line management
of the Head of Midwifery.
Work in partnership with the Chief Nurse and the Chief People Officer to develop, implement and review the midwifery education
strategies and ensure alignment and effective contribution to the Trusts wider strategic aims.
Work in partnership with the Chief People Officer to develop a recruitment and retention strategy for midwifery to ensure the Trust is
seen as an employer of choice for midwifery.
Lead the development and application of midwifery risk and governance systems, control processes and risk management
arrangements that ensure full compliance with internal and external governance and best practice
requirements. This includes monitoring and managing risk, undertaking assessments in local areas of responsibility in accordance with
the Trust Risk Strategy.
Actively lead on stakeholder liaison, seeking opportunities to engage with the public and in so doing enhance the reputation of the Trust
as a local service provider and employer of choice.

Provide visible and up-to-date professional, operational and managerial leadership to midwives, nurses and other professionals within
maternity and gynaecology outpatient services.
Develop new, innovative models of midwifery/nursing practice aligned to evidenced based practice, modernising midwifery and
gynaecology care and implementing changes to maternity and gynaecology services.
Ensure safe standards of midwifery/nursing care of the highest quality are delivered so that the Division's clinical governance objectives
are fully met.
Ensure all learning from risk management and clinical governance, serious incidents, patient complaints, or clinical risks are reflected in
changes to clinical practice.
Benchmark services against national and international best practice to develop and deliver evidence-based practice for women, birthing
people and families.
Champion user involvement in shaping the maternity service through active membership of the Maternity Voices partnership.
Prepare the vision and strategy for maternity and gynaecology outpatient services and its alignment with the business planning cycle,
taking into account service needs, workforce planning, estate issues, financial constraints, service specifications, commissioners'
priorities in terms of contracts, and national safety, quality and transformation programmes.
Ensure that there is a robust short and long term workforce plan for midwifery and gynaecology outpatients which includes plans for
proactive recruitment and retention of staff , annual acuity and dependency midwifery workforce review, skill mix opportunities,
development of new roles, talent management and succession planning.
Accountable operationally for the performance of key performance indicators within maternity and outpatient gynaecology.
Oversee the expenditure of the maternity and outpatient gynaecology services ensuring robust budgetary grip and control.

To act as a role model and be an expert practitioner, specialising in normal midwifery, to influence the normal birth process, ensuring all
practice is underpinned by a philosophy of normality for women with low risk pregnancies.
Empower midwives to promote normal delivery throughout the service including community midwifery service re-design.
Promote birth as a positive experience with subsequent health gains to the woman physically, mentally and sociologically.
Lead the development and implementation of quality initiatives and health programmes to reduce health inequalities and improve
outcomes for mothers and babies and will share this knowledge locally, regionally and nationally.
With the Head of Midwifery, included in talks with future commissioning, so commissioning works for the best interests of the women
and their family.
Lead a service redesign empowering midwives to meet the needs of the local population in line with key objectives outlined in local and
national policy documents.
Actively promote and develop care pathways that promote normal birth for mothers choosing to have care from Buckinghamshire
Healthcare NHS Trust.
Provide expert clinical advice/consultancy to all medical and midwifery staff to ensure best practice standards are met that will improve
outcomes for women and influence a reduction in interventions.
Make a significant contribution to the clinical governance agenda by ensuring that practice is evidence based and through the
development of staff competence at all levels.
Develop the research and audit agenda ensuring a multidisciplinary approach at all times.
Work with the Head of Midwifery to ensure all local and national policy are assessed, benchmarked and implemented locally.

Clinical leadership for midwives
Develop and embed midwifery led care pathways
Set up midwifery led unit and assume managerial responsibilities
Set up a birth options clinic
Work collaboratively with obstetric colleagues to deliver evidence based care
Strengthen informed decision making and choice across all aspects of the pregnancy journey

A senior specialist midwife, experienced and clinically proficient with a key leadership role in the multidisciplinary team within the labour
ward setting and inpatient areas.
Team leader supporting and augmenting a culture that provides high standards of woman centred care, promoting a safe environment
for women, their fetus/neonate, the multidisciplinary team including learners and visitors.
Responsible deployment of resources, supporting and developing staff and working in partnership with others to ensure optimum care is
given and received.
To ensure the shift is led safely and effectively and to enhance a culture of reducing harm and improving safety.

A senior specialist midwife, experienced and clinically proficient with a key leadership role in the multidisciplinary team within the labour
ward setting and inpatient areas.
Team leader supporting and augmenting a culture that provides high standards of woman centred care, promoting a safe environment
for women, their fetus/neonate, the multidisciplinary team including learners and visitors.
Responsible deployment of resources, supporting and developing staff and working in partnership with others to ensure optimum care is
given and received.

Lead health professional and contact for a pregnant woman/new mothers, providing evidence-based information and helping her make
informed choices about the options and services available throughout her pregnancy, labour, birth and post natal period.
Provide full antenatal care, including parenting classes, clinical examinations and screening and identify high-risk pregnancies.
Monitor women and support them during labour and the birthing process
Provide postnatal care.
Understand the emotional, physical and psychological processes of pregnancy and birth.
Offer support and advice on stillbirth, miscarriage, termination, neonatal death and neonatal abnormalities.