Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Heidi Alpe

Heidi Alpe

Hungerford

Summary

An experienced and energetic SaaS Services, Success & Program Leader with a track record in delivering against targets, budgets & timelines and creating high-performing teams. Commercial grounding with strong technical acumen, a relentless drive to go beyond what's obvious and easy, and always focused on outcomes without compromising commercial integrity. Extensive experience leading implementations client- and vendor-side of Salesforce Sales Cloud & Service Cloud, and field service technologies including ServiceMax and IFS. Industry expertise in Telco, Media, Energy, Hi-Tech, Housing and Pharmaceutical sectors.

Overview

32
32
years of professional experience
3
3
years of post-secondary education
5
5
Certifications

Work History

Senior Director, Onboarding

Plentific
02.2025 - Current

Responsible for the successful onboarding of clients onto the Plentific platform from contract signature through to stabilisation. Established and leading a team of 3 including onboarding & change management leads plus a functional consultant; introduced methodology and governance to drive improved outcomes.

Senior Transformation Program Manager (contract)

Hexagon Manufacturing Intelligence
02.2024 - 01.2025
  • Collaborated with leadership to set priorities based on business needs, resource capacity & risk exposure
  • Defined business case to secure program funding
  • Established program structure, methodology & governance
  • Created multiple-workstream implementation plan & sprint delivery framework
  • Set up budget forecast & tracking model
  • Managed cross-functional team of 40 members + 50 business SMEs
  • Established strong relationships with key stakeholders, ensuring support for program initiatives
  • Delivered regular program board presentations to C-suite
  • Program tracking ahead of time & budget on exit and handover to internsl resource

Principal Project Manager, Field Service CoE

IFS
06.2023 - 02.2024
  • Global project leadership role for IFS' most complex & challenging field service implementations
  • Successfully turned around failing projects during onboarding for leading windscreens replacement organisation & government contractor
  • Led an integrated solution implementation for a global white & brown goods manufacturer; 3rd party contractor model with 4,000 technicians

Industries Customer Success Director, EMEA

Salesforce
05.2021 - 06.2023
  • Recruited, onboarded & led 6 senior industry specialists across EMEA (telco, media, energy & insurance)
  • Led transition from account portfolio to engagement model, including playbook creation
  • Commercial impact from a $75m annual revenue portfolio: $10m license revenue growth, £6m services revenue growth, $4m license revenue protected & $36m license renewals influenced

Customer Success Director

Vlocity, Salesforce (acquired)
04.2019 - 05.2021
  • $14m license revenue customer portfolio specialising in telco, media & energy
  • $3m license revenue protected for at-risk South African leading broadcast organisation; $1.5m protected for leading UK energy supplier
  • 50% license revenue increased for Dutch telco
  • Established & ran global escalation program, reducing volume of at-risk accounts by 80% & protecting $13m of global license revenue

Project Delivery Director

GE ServiceMax
11.2017 - 03.2019
  • Led highest value and most complex implementation program in EMEA, for leading Swiss manufacturer
  • Implementation team of 20 (vendor side) across EMEA & India
  • Multi-phase Agile implementation; delivered on time & on budget
  • Coached team project managers to improve delivery methods & outcomes across EMEA

Practice Leader (Manager, Director)

ServiceMax, GE (acquired)
02.2015 - 11.2017
  • Led UK-based team of 2 Technical Architects, 2 Solution Architects & 2 Project Managers
  • Supported Statement of Work creation / estimation efforts
  • Project resourcing & team utilisation
  • Project health oversight for in-flight projects
  • Project steering & escalation point

Project Manager

ServiceMax
09.2013 - 02.2015
  • Led on-time and on-budget implementations of ServiceMax field service CRM
  • Major projects included leading fire protection manufacturer, and telecom service provider; both 12+ month complex projects with high technician volumes

Freelance Project Manager

Heidi Alpe & Associates
07.2007 - 09.2013
  • ServiceMax (field service) implementation for leading UK fire protection manufacturer
  • MRP implementation for Irish pharmaceutical manufacturer
  • Engagement Lead for UK Salesforce Platinum partner; primarily UK-based media organisation Sales Cloud implementations
  • Project manager for SunGard Financial Systems (now FIS): 3+ year engagement leading various IT projects including Service Cloud roll-out to 3k EMEA users

Director of CRM & Business Systems

Clearswift
11.2003 - 12.2006
  • Rolled out Onyx CRM across 9 offices in 7 countries
  • Established core team of 2 developers and 1 tester/trainer
  • Led continuous development including website integration, new forecasting process, management information reports, automated renewal process & billing system integration

Various

Clearswift & previous incarnations
11.1993 - 11.2003
  • Global Field Marketing Director 2002-04 to 2003-11
  • CRM Consultant 2001-09 to 2002-04
  • EMEA Marketing Manager 1998-07 to 2001-07
  • Marcoms Leader 1995-01 to 1998-07
  • Marketing Assistant 1993-11 to 1995-01

Education

CIM Postgraduate Marketing Diploma -

Reading College
09.1994 - 06.1997

Skills

    Building trust & confidence

Driving clarity

Simplifying the complex

'Get it done' mentality

Managing senior stakeholders

Certification

Certified SAFe Agilist

Timeline

Senior Director, Onboarding

Plentific
02.2025 - Current

Senior Transformation Program Manager (contract)

Hexagon Manufacturing Intelligence
02.2024 - 01.2025

Principal Project Manager, Field Service CoE

IFS
06.2023 - 02.2024

Certified SAFe Agilist

04-2023

Industries Customer Success Director, EMEA

Salesforce
05.2021 - 06.2023

Digital Transformation Strategy

11-2020

Customer Success Director

Vlocity, Salesforce (acquired)
04.2019 - 05.2021

Project Delivery Director

GE ServiceMax
11.2017 - 03.2019

Practice Leader (Manager, Director)

ServiceMax, GE (acquired)
02.2015 - 11.2017

Project Manager

ServiceMax
09.2013 - 02.2015

PRINCE2 Practitioner

03-2011

Change Management Practitioner

03-2011

BCS Requirements Engineering

03-2011

Freelance Project Manager

Heidi Alpe & Associates
07.2007 - 09.2013

Director of CRM & Business Systems

Clearswift
11.2003 - 12.2006

CIM Postgraduate Marketing Diploma -

Reading College
09.1994 - 06.1997

Various

Clearswift & previous incarnations
11.1993 - 11.2003
Heidi Alpe