Heather Jay Hepburn

Sole running and management of a busy therapy and yoga/ pilates studio .Including all admin tasks and external tasks like keeping studios clean and therapy rooms prepared a few days a week and covering when needed.

Deep knowledge of how running a studio works, understanding class schedule and class clientele.

Very good knowledge on MBO, ClassPass, MoveGB and other Wellness software like Momence and Glofox

Deep knowledge and experience on what classes work best with community, times, descriptions and also marketing on social media and eventbrite.

• Directed day-to-day work of 1-4 employees and motivated teams to exceed objectives.

Rebranded from Epanoui Wellness and VY Brunch Club into a more retreat based company and cleaner business vision.

Organising and running retreats in person and hybrid as well as offering very popular and profitable events and 'little pauses' 1:1 yoga therapy, beauty, training and holistic wellness for corporate clients and private clients.

Extensive knowledge of how a studio and wellness business runs and experience makes this a rewarding and established business focusing on building strong client - brand connections and sustainable growth.

• Determined business plan, mission statement and vision.
• Identified and resolved operational issues impacting productivity, performance or profitability.
• Understood trends and developments in wellness/ Health and fitness market.
• Applied digital marketing tactics to drive business growth and awareness.
• Applied customer feedback to inform business strategy and foster continued loyalty.
• Tracked industry and consumer trends to identify opportunities to boost sales.
• Used exceptional skills in leadership, communication and team building to instill strong company-wide culture.
• Created and led successful business culture focused on performance.
• Facilitated ongoing website updates and maintenance to align with brand evolution.
• Responded to routine daily queries from students, escalating any issues to director as appropriate.

• Teaching between 3-6 classes per week on average at all the studios.
• Cover classes for the light centre London at all the studios
• Teach 7 of my own classes per week and help with reception cover, front of house when required.
• Experienced in Mindbody, classpass and all reception demands for a busy yoga and wellness centre.
• Holistic well being.
• Yoga anxiety workshops.
• Restorative yoga.
• Somatic therapy.
• Yin yoga.
• Zoom yoga.
• Vinyasa.
• Power yoga.
• Yin.
• Hatha.
• Discussed diverse Yoga disciplines and specific poses with students.
• Adjusted clients' fitness techniques to ensure proper form, minimising potential injuries.
• Oversaw as many as 10 classes each week.
• Created and coordinated Yoga classes to energise, strengthen and increase overall client fitness levels.
• Ensured classes ran exactly to schedule, enabling a smooth-running gym timetable.
• Taught 3 virtual classes throughout covid lockdown using Zoom..
• Improved teaching by actioning client feedback through any questions or conditions.
• Offered exercise variations to support participants with injuries and specialist needs.
• Modelled ideal techniques and movements to help understanding.
• Developed new or modified existing routines to avoid injuries.
• Monitored participants closely to maintain safe exercise practices.
• Planned and delivered engaging group and one-to-one fitness programmes.
• Planned fun exercise classes for varying ages, abilities and fitness levels.
• Motivated and enthused participants to reach fitness goals through positive reinforcement.
• Built positive relationships with clients to encourage continued class attendance.
• Welcomed new and returning clients, cultivating inclusive space.

• Taught thoughtful and carefully planned classes with the goal of having students feel refreshed and renewed.
• Challenged students while remaining sensitive to their individual needs and goals at all times.
• Worked one on one with students to nurture their motivation and enhance their personal performance goals.
• Created an environment where students felt supported, encouraged, and safe.
• Covering classes throughout london.

• Conducted beginner and intermediate level Yoga classes for members.
• Guided members through encouraging and effective mind and body practices.
• Attended training workshops to ensure my teachings were on trend with the latest and most up to date fitness findings.
• Worked to ensure safety, comfort, and fulfilment of all members.
• Promoted a calm, welcoming, and fun atmosphere for all members.
• Extended moments of peace and acceptance to all members.
• Running the company and doing all the tasks required in daily life for a thriving wellness company.
• Resolved all issues efficiently, which in turn enhanced customer satisfaction ratings.
• Regained performance by supporting trouble sites to realign focus for successful client delivery.
• Cultivated and maintained premier client-base portfolio.
• Recruited, trained and managed volunteers.
• Created the organisation's mission and vision statements that would be utilised by all employees.
• Built strong network of outside referral sources within community.
• Led engaging individual and group activities to promote resident involvement.

Weekly Yang Yin Yoga classes, sound baths and yin and restorative classes with regular clients and one of the most popular classes at Majestic Fitness.

• Planned and delivered exciting yang and yin yoga flows sessions weekly.
• Developed and shared my passionate yoga expertise through beautiful, feel good classes.
• Shared knowledge regarding anatomy, kinesiology and physiology to yoga assistants.
• Corrected posture and positions to help students better perform techniques.
• Explained philosophy of yoga to enable student to understand purpose.
• Connected with students through sequencing.

• Observed students moves and provided guidance for improvement.
• Educated students to practice breathing techniques to relax mind and body.
• Shared knowledge regarding anatomy, kinesiology and physiology to yoga assistants.
• Motivated students to reach next level to provide encouragement.
• Corrected posture and positions to help students better perform techniques.
• Welcomed new and returning clients, cultivating inclusive space.
• Planned fun exercise classes for varying ages, abilities and fitness levels.
• Showed two to three posture variations to meet all levels.
• Monitored participants closely to maintain safe exercise practices.
• Liaised directly with clients by phone and email to identify needs and preference.
• Demonstrated safe equipment use for minimised risk of injury or damage.
• Used cat-cow technique to awaken spine and soothe back pain.
• Implemented warm-up, build-up and cool-down stages to prepare and conclude workout.
• Integrated warm up and cool down routine at session start and end.
• Developed new or modified existing routines to avoid injuries.
• Offered exercise variations to support participants with injuries and specialist needs.
• Evaluated clients' abilities and tailored recommendations accordingly.
• Modelled ideal techniques and movements to help understanding.
• Planned and delivered engaging group and one-to-one fitness programmes.
• Participated in wide-scale events and festivals to network with other yoga enthusiasts.
• Set up and cleaned up yoga studio before and after sessions to promote health and safety standards.

• Catering vegan and gluten free wholesome meals.
• Vegan Markets & food range popups.
• Catering.
• Yoga Yin.
• Events management.
• Managed fundraising to start and grow business.
• Planned business operational mandates and policies, starting with defining customers and market.
• Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
• Communicated with clients to meet fiduciary obligations, strengthen relationships and define client objectives.
• Monitored inventory levels in stockrooms, promptly ordering low-stocked supplies and ordering extra for special events.
• Worked collaboratively with fellow teachers to provide cohesive pilates instruction to new and existing clients.
• Built and strengthened productive and valuable industry partnerships to drive collaboration, engagement and revenue stream development.

• Yoga classes pre and post lockdown.
• Free 30 minute community class throughout pandemic.
• Events.
• Event host prior to yoga.
• Event planning.
• Cookery classes.

• Performed in-depth nutritional assessments to determine client issues and potential treatment plans.
• Performed in-depth nutritional assessments to determine client issues and potential treatment plans.
• Maintained in-depth nutrition knowledge through regular training to ensure optimum results for clients.
• Coordinated and managed group counselling sessions, encouraging group members to share experiences and offer mutual support for enhanced wellbeing.
• Highlighted problematic behaviour with healthy alternatives.
• Experimented with new dish creations by incorporating customer recommendations and feedback.
• Properly handled and stored food to eliminate illness and prevent cross-contamination.
• Prevented cross-contamination from utensils, surfaces and pans when cooking and plating meals for food allergy sufferers.
• Monitored line processes to maintain consistency in quality, quantity and presentation.
• Checked freezer and refrigerator prior to each shift to verify correct temperatures.
• Utilised proper cleaning techniques to sanitise counters and utensils used in preparation of raw meat, poultry, fish and eggs.
• Created tasty dishes using popular recipes that delighted patrons and resulted in repeat business.
• Planned promotional menu additions based on seasonal pricing and product availability.
• Developed recipes and menus by applying understanding of market demand and culinary trends.
• Responded to dietary concerns and food allergies, creating dishes that met customer needs and palates.
• Monitored kitchen area and staff to ensure overall safety and proper food handling techniques.
• Minimised food and plastic wastage through effective staff training and locally sourced food.
• Prepared meals from scratch using authentic, popular recipes to generate repeat business.
• Maintained and cleaned all kitchen appliances including grill, stove and oven.
• Produced and plated variety of exotic fruit-based desserts and after-dinner cheese plates.
• Implemented successful cross-marketing strategies such as food and yoga pairings.
• Verified compliance in preparation of menu items and customer special requests.
• Considered seasonal product pricing and availability in development of promotional dishes and menu selections.

Cover yoga teacher for pure gym branches when required.

I teach a unique version of vinyasa with the balancing of a yin / meditation to complete the class with.

Always good feedback

Unfortunately due to many issues with invoices and sometimes payment not being issued for sometimes up to 6 months.

I no longer work with puregym.

Corporate yoga and meditation classes throughout London.

These were via zoom during the pandemic.

• Cultivated positive relationships with participants by interacting with group during yoga classes.
• Kept studio area safe, covid regulated, organized and comfortable for students.

Business rebrand and condensed to one company - Little Pause Retreats.

A collaboration with selina hotels (international) bringing yoga classes for hotel guests and external students.

Sole management of the role and upkeep of classes and general management with advertising and bringing in new members.

Unfortunately Selina Camden was closed on Feb 2024 and classes and wellness cancelled after two years.

• Provided different yoga levels to motivate students to practice regularly.
• Offered all levels of yoga to local community and fatigued travellers.
• Reached out to community to promote classes and workshops.
• Communicated and enforced safety procedures.
• Welcomed new and returning clients, cultivating inclusive space.

Regular Saturday Vinyasa Yoga Class, made to suit all levels.

Weekly Yoga Cover teacher at the White City Branch of Soho house

Soho House has members' clubs across Europe, North America and Asia, as well as restaurants, cinemas, workspaces, spas and bedrooms.

• Planned and delivered early morning classes sessions weekly.
• Improved teaching by actioning client feedback through
• Marketed these sessions through social media, leading to more interest.