Heather Wiggins
Banbridge,Down
Summary
Results-driven professional with expertise in visual merchandising, multi-site coordination, and maintaining brand standards. Skilled in customer relations, staff recruitment, and development, with a strong focus on performance evaluation and financial reporting. Adept at adapting to retail trends, coordinating visual displays, and ensuring peak trade preparedness to drive business success. Committed to delivering excellence through product knowledge education and fostering team growth.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
Work History
International Area Manager
Dune London
Field Based
03.2020 - Current
- Led multiple teams across different markets incl Republic Of Ireland, Scotland and Netherlands fostering collaboration and communication.
- Managed team of 17 mangers driving performance with company strategies to exceed sales targets. Last year achieving sales turnover of £11 million +8% LY.
- Supervised daily store operations, ensuring optimal customer service delivery.
- Established strong relationships with key contacts in the business across marketing, digital, merchandising and people team.
- Established strong relationships with key stakeholders to enhance business growth. Incl 2 concession openings in Brown Thomas Dublin and 1 x store opening in Cork.
- Liaised regularly with senior management to discuss operational updates and improvements. Sat on Irish Board of Directors feeding back on retail to Owner and CEO.
- Monitored competition closely, staying ahead in market trends and consumer behaviour.
- Analysed sales data regularly for informed decision-making processes.
- Developed strong teams by skilfully recruiting and training loyal, hard-working employees.
- Approached new tasks and projects with enthusiasm and passion, increasing employee motivation and morale.
- Addressed customer issues with professionalism, ensuring swift, successful resolution.
- Resolved conflicts promptly to promote positive environments for customers.
- Guided staffing schedules for high numbers of employees, delivering operational efficiency whilst remaining under budget. Working with payroll data across UK, ROI and Netherlands.
- Initiated incentives to drive sales and team morale.
Manager
Dune London
Dublin
02.2025 - Current
- Managed staff logistics and day-to-day store operations for optimized customer experience and driving sales.
- Facilitated staff training, resulting in better customer service.
- Boosted sales performance with regular product knowledge sessions for staff. Resulting in winning of Manager of the Year 2017
- Managed staff rotas to ensure optimal coverage during peak times.
- Upheld company policies and procedures whilst managing daily operations efficiently.
- Fostered a positive working environment by promoting open communication amongst team members.
- Monitored sales and market trends to influence stock and maximise sales potential
- Created visually appealing shopping experiences through outstanding visual merchandising.
- Monitored shift activity to assist associates and address escalated issues.
- Maintained store cleanliness with detailed checklists and periodic inspections.
- Increased average transaction value by promoting coordinating items and accessories.
Manager
Sportsgirl
Brisbane, Australia
01.2005 - 04.2009
- Through Sportsgirl worked from Assistant Manager of Flagship Store in Brisbane city being promoted to Store Manager in 2nd highest turnover site in the city.
- Led training sessions for new employees, equipping them with necessary skills and knowledge.
- Oversaw visual merchandising efforts that enhanced overall store appearance.
- Managed staff rosters, ensuring adequate coverage during peak times.
- Conducted performance appraisals for staff members, providing constructive feedback and identifying areas for improvement.
- Oversaw business staffing and training, building successful, customer-focused team.
- Enforced service standards to maintain establishment reputation for excellence.
Education
Bachelor of Arts - Geography & Management
University of Glasgow
Glasgow 09.2008 - 06.2012
Skills
- Adaptable to retail trends
- Visual display coordination
- Product knowledge education
- Brand standards maintenance
- Multi-Site coordination
- Peak trade preparedness
- Customer relations
- Visual merchandising
- Financial reporting
- Performance evaluation
- Staff recruitment
- Staff development
- Results-driven
Affiliations
- Travel
Accomplishments
Dune London Manager of the Year 2017. (Winning a car)
References
References available upon request.
Timeline
Manager
Dune London
02.2025 - Current
International Area Manager
Dune London
03.2020 - Current
Bachelor of Arts - Geography & Management
University of Glasgow
09.2008 - 06.2012
Manager
Sportsgirl
01.2005 - 04.2009
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