Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Heather Robertson

Larbert,United Kingdom

Summary

Motivated and creative professional with three years of experience as an Area Manager, now seeking a career in social media marketing. Skilled in the management and growth of social media platforms, with two years of hands-on experience creating content, driving engagement, and building online communities. Proficient with design tools such as Canva and Adobe and video editing software including Splice and CapCut. Brings developed leadership, communication, and project management abilities, along with a passion for developing impactful digital content that drives brand awareness and growth. Experienced in fast-paced, trend-driven environments, demonstrating excellent organisational and time management skills. Highly reliable and dedicated, with a proven commitment to delivering high-quality work and achieving measurable results.

Overview

9
9
years of professional experience
3
3
years of post-secondary education

Work History

Social Media Marketer

Indigo Sun
Central Scotland
06.2023 - Current
  • Solely responsible for all social media management and marketing activities within the company, including content creation and operation of Instagram and TikTok accounts.
  • Handled customer engagement and care through direct messages.
  • Developed and launched engaging competitions and special offers to drive customer engagement.
  • Designed eye-catching artwork for posters and advertisements.
  • Designed, planned, and choreographed engaging filmed content for social media platforms, ensuring alignment with brand identity and audience appeal.
  • Conducted trend research to ensure content remained current and relevant, while consistently generating fresh, creative ideas.
  • Scheduled and managed regular social media posts to maintain an active and appealing online presence and develop positive rapport among customers.
  • These efforts led to a significant increase in the brand's online presence, resulting in a 26% increase in followers and over 1 million views on the company's Instagram page over a 30 day period.

Area Manager

Indigo Sun
Central Scotland
05.2022 - Current
  • Managed 5 salons across Central Scotland, overseeing day-to-day operations and staff performance.
  • Responsible for leading teams, handling challenging situations, and fostering a positive work environment to boost morale and drive sales.
  • In charge of recruitment for each salon, ensuring the right fit for both the role and team dynamic.
  • Monitored salon performance, tracked sales targets, and implemented strategies for growth and improvement.
  • Demonstrated strong commitment by being available on-call 24/7 to support staff and ensure smooth operations.

Salon Assistant

Indigo Sun
Stirling
05.2016 - 05.2022
  • Responsible for providing exceptional customer service through serving, handling enquiries and ensuring client satisfaction.
  • Maintained salon cleanliness, opening and closing procedures, conducting stock checks, and managing daily banking tasks.
  • In 2022, I progressed into a full-time role with increased responsibility for salon operations and staff management.
  • Trained new team members, handled advanced banking tasks, and managed administrative duties.
  • This job provided me with exceptional customer service, problem solving and leadership skills.

Education

Bachelor of Arts - International Festival and Events Management with Marketing

Edinburgh Napier University
09.2019 - 05.2021

Higher National Diploma - Festival and Events Management with Marketing

City of Glasgow College
08.2017 - 06.2019

Skills

  • Online reputation maintenance
  • Canva and Adobe design
  • Digital trends monitoring
  • Familiarity with scheduling tools
  • Visual aesthetics understanding
  • Graphic creation
  • IG reels
  • Social customer care

Accomplishments

  • Drove initiative to expand the audience of the brand's Instagram platform, increasing following by 26% from 42.9K to 59.2K over 20 months.
  • Achieved over 1 million Instagram page views over a 30-day period with zero ad spend.
  • Orchestrated the brand's presence on TikTok, achieving over 600K views over 7 months with zero ad spend, expanding the brand's customer reach.

Timeline

Social Media Marketer

Indigo Sun
06.2023 - Current

Area Manager

Indigo Sun
05.2022 - Current

Bachelor of Arts - International Festival and Events Management with Marketing

Edinburgh Napier University
09.2019 - 05.2021

Higher National Diploma - Festival and Events Management with Marketing

City of Glasgow College
08.2017 - 06.2019

Salon Assistant

Indigo Sun
05.2016 - 05.2022

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Heather Robertson