Heather Burford
Malvern,Worcestershire
Summary
Highly experienced sales and customer relationship professional with over 15 years experience across automotive, property and retail sectors. Recognized as a top performing Sales Executive ranked top 3 within the Volkswagen division. Demonstrating consistent high performance, commercial awareness and strong client relationship skills. Now seeking to transition into a new sector and bring proven interpersonal, organisational and problem solving skills that also brings opportunities for growth and development.
Overview
18
18
years of professional experience
Work history
Senior Sales Executive
Listers Volkswagen
Evesham, Worcestershire
2025.04 - Current
- Assist the management team with coaching the team to achieve dealership goals and KPI's
- Deliver consultative sales solutions based on customer needs and requirements
- Work towards monthly sales, finance, and customer satisfaction targets
- Provide high levels of customer service in a fast paced, target driven environment
- Supporting the dealerships growth, driving profitability through developing customer engagementst
Sales Executive
Listers Volkswagen
Worcester, Worcestershire
2020.09 - 2025.04
- Delivered strong performance across new and used vehicle sales
- Built long term customer relationships resulting in repeat business and referrals
- Managed finance applications and regulated documentation with accuracy and compliance (FCA)
- Worked collaboratively within a high performing dealership sales team
- Developed strong product knowledge and consultative selling techniques
Sales Executive
Bristol Street Motors
Kings Norton, Birmingham
2015.12 - 2020.09
- Managed customer enquiries across both in person and remote channels
- Delivered tailored vehicle and finance solutions based on customer requirements
- Achieved individual and team targets within a competitive environment
- Built strong rapport with customers to deliver positive buying experiences
Senior Lettings Negotiator In Charge
Connells
Malvern, Worcestershire
2014.10 - 2015.12
- Managed lettings and enquiries and supported landlords and tenants through the rental process
- Negotiated rental rates to secure long-term tenancies.
- Built strong relationships with landlords, tenants, and contractors
- Negotiated tenancy agreements and supported progression from application to move in
- Supported branch performance, diary management and compliance processes
Team leader
Clarks
Malvern, Worcestershire
2008.07 - 2014.11
- Supported daily operations within a busy retail environment
- Assisted with staff supervision, rota coordination, and customer service delivery
- Contributed to achievement of store sales targets and KPI performance
- Supported training and development of team members
- Developed strong leadership and communication skills in a customer facing environment
Education
Bachelor of Science - Tourism Management
University of Plymouth
Plymouth /2011 - /2014
BTEC National Diploma - Public Services
Worcester College of Technology
Worcester, Worcestershire /2009 - /2011
GCSEs -
Dyson Perrins High Schools
MalvernSkills
- Client Relationship Management
- Account Management
- Customer Retention
- Negotiating and Closing
- CRM Systems
- KPI & Target Achievement
References
References available upon request.
Timeline
Senior Sales Executive
Listers Volkswagen
2025.04 - Current
Sales Executive
Listers Volkswagen
2020.09 - 2025.04
Sales Executive
Bristol Street Motors
2015.12 - 2020.09
Senior Lettings Negotiator In Charge
Connells
2014.10 - 2015.12
Team leader
Clarks
2008.07 - 2014.11
Bachelor of Science - Tourism Management
University of Plymouth
/2011 - /2014
BTEC National Diploma - Public Services
Worcester College of Technology
/2009 - /2011
GCSEs -
Dyson Perrins High Schools