Hayley Slack

• Producing weekly financial reports to analyse business against budgets set. Achieving Targets set by over 120%
• Achieved financial targets set per year, increased revenue over £50,000 of targets set.
• Implementation of new booking system (Delphi) following catering company take over.
• Attend weekly Heads of Departments meetings to discuss how to establish ways to increase business further.
• Effectively coordinate weekly business and distribute to other departments to ensure smooth running and performance of weekly large and small scale events.
• Promote and coordinate large and small scale events for various business sectors including: weddings, conferencing, proms, funerals and exhibitions.
• Design and effectively execute bespoke events at Swansea.com Stadium, including Christmas Parties, Mothers/Fathers Day lunch and sporting events.
• Attend regular networking and sponsor events to drive awareness and diversity of facilities available.
  Managing logistics: organising audio equipment, security, dj's, room decorations ect and ensuring relevant finances are covered.
  Meet and greet large VIP events.
  Update General Manager with weekly activities that will drive provisional business.

• Re=start and rebuild Events Business at Swansea.com stadium post Covid whilst adhering to government regulations.
• Built new team - interviewed and hired new team members to deliver targets set.
• Implement new events booking system (Priava) involving inputting of: rooms, pricing, packages, menus, brochures. Menu costs using cost of sale at 30%
• Developed profitable relationships with high-spending clientele by successfully attending at least 4 networking events per calendar month.
• Tailored sales approach to meet individual client needs, nurturing meaningful relationships to drive revenue.
• Implemented proven networking methods to build strong working relationships with clients and peers.
• Monitored and controlled provisional and confirmed bookings to prevent double bookings.

This role then evolved into Senior Events Executive with same duties as above.

• Addressed queries from existing clientele for responsive customer support and client retention.
• Performed proactive and reactive calls to existing and prospective customers within target market.
• Produced final quotation packs to fully inform customers before closing sales.
• Handled inbound queries by phone, email and in person.
• Completed administrative duties promptly and to meet company standards.
• Worked cross-functionally, communicating with team members at multiple levels to deliver first-class customer service.
• Cultivated strong customer relationships by delivering exceptional customer service.
• Served as first point of contact for customer queries, expertly handling inbound calls.
• Covid hit in March 2020 - the stadium then closed all facilities. Relocated to assist in setting up a Covid Test site in Carmarthen until SCAFC took over the catering contract at the stadium in December 2020

• Addressed queries from existing clientele for responsive customer support and client retention.
• Performed over 50 proactive and reactive calls per day to existing and prospective customers within target market.
• Produced final quotation packs to fully inform customers before closing sales with aim to upsell and increase overall revenue by 10%
• Completed administrative duties promptly to meet company standards.
• Worked cross-functionally, communicating with team members at multiple levels delivering first-class customer service.
• First point of contact for customer queries, expertly handling inbound calls.
• Assist Sales Manager with financial reporting

• Retail Management course for 2 years followed by full time and part time employment.
• Trained in various departments within store, including: shop floor, security, display, stockroom and loading.
• Assisting Department Manager producing rotas and holiday requests.
• Managed Ladies Jeans and Leisure Department, responsible for ordering new stock and implementing blue cross sales initiatives.
• Nominated for awards and represented Debenhams Swansea with Regeneration of Swansea city centre project.
• Day to day selling of product and providing exceptional customer service.