Hayley Sedman
Congleton,Cheshire East
Summary
Accomplished field-based representative and account manager with over 20 years of experience in selling, developing, and managing independent retailers, including card stores, post offices, jewellers, and key accounts such as John Lewis and Cult Pens. Demonstrates a strong commercial acumen with a proven track record of opening new accounts and expanding territories. Highly organised and self-motivated professional with a focus on driving business growth through strategic account management.
Overview
24
24
years of professional experience
Work history
Account manager
Montblanc UK (Richemont)
UK & Channel Islands, London
2008.04 - Current
- Managed business relationships to ensure loyalty and long-term commitment. Responsible for over 50 accounts.
- Monitored competitor activity, staying ahead in market competition.
- Developed new strategies with focus on customer retention.
- Delivered presentations to potential clients, securing new business partnerships.
- Prepared detailed reports to provide insight into account performance.
- Implemented customer service policies, enhancing client experience.
- Assured timely delivery of products and services to meet customer expectations.
- Resolved client issues promptly, ensuring high levels of satisfaction.
- Devised marketing plans, resulting in increased brand awareness.
- Achieved client satisfaction by managing key accounts effectively.
- Facilitated training sessions.
- Analysed sales data for identifying opportunities for growth.
- Established strong rapport with clients through regular communication.
- Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
- Handled customer concerns and complaints to resolve issues and build loyalty.
- Trained and mentored new account representatives to deliver outstanding service.
- Represented company at industry events, networking to increase client engagement and identify new opportunities.
- Delivered high sales performance within budget to strict deadlines and targets.
Area Manager
Montres Corum UK
, South of England & Channel Islands
2004.02 - 2008.03
- Oversaw successful product launches contributing to increased market share.
- Liaised regularly with senior management to discuss operational updates and improvements.
- Coordinated several successful marketing campaigns contributing to market expansion.
- Managed budgets effectively.
- Conducted training sessions to educate sales teams on brand and product, increasing team performance.
- Represented the brand public at trade exhibitions and conventions, driving awareness of Corum Watches.
Sales representative
Carlton Cards (UK Greetings)
, South East London
2002.03 - 2004.03
- Maintained thorough records of all sales activities to ensure transparency.
- Strengthened brand reputation with impeccable professionalism and integrity.
- Educated customers about product features and benefits, driving informed purchasing decisions.
- Developed comprehensive knowledge of product offerings to facilitate customer decisions.
- Fostered strong customer relationships through exceptional service.
- Identified potential leads, resulting in improved sales performance.
- Reached out to prospective customers to establish friendly, professional relationships.
- Set up appointments with potential and current customers to discuss new products and services.
Education
GCSEs & A-Levels -
Aston Comprehensive School
SheffieldSkills
- Over 20 years experience as field based representative and Account Manager
- Strong experience selling, developing and managing Independent retailers such as Card stores, Post Offices, Independent & Multiple Jewellers, Pen specialists and Key accounts such as John Lewis & Cult Pens
- Commercially minded Proven experience of opening new accounts and growing territories
- Highly organised and self motivated
Timeline
Account manager
Montblanc UK (Richemont)
2008.04 - Current
Area Manager
Montres Corum UK
2004.02 - 2008.03
Sales representative
Carlton Cards (UK Greetings)
2002.03 - 2004.03
GCSEs & A-Levels -
Aston Comprehensive School