Summary
Overview
Work history
Education
Languages
Personal interests
Timeline
Generic

Hayley Munro

Buckingham ,Buckinghamshire

Summary

Highly experienced in pharmaceutical industry and building relationships with key prescribers and influencers. Ability to adapt and understand science and business needs of any brand and disease area. Understanding of multiple elements of brand marketing. Track record of working with internal teams, external providers and relevant stakeholders.

Overview

30
30
years of professional experience
3
3
years of post-secondary education

Work history

Freelance Market Researcher

Sugar Rush Marketing
Buckingham, Buckinghamshire
09.2004 - Current
  • Freelancer providing moderation and strategic reports for multitude of market research agencies delivering projects for pharmaceutical clients.
  • Conducting in-person interviews at central locations and in-office / home, as well as using online video conferencing platforms.
  • Moderation of focus groups to enable multi-participant discussions.
  • Establish relationships within short time frame to allow open, insightful discussion around disease area and prescribing.
  • Contribute to post-field brainstorms with interview feedback and strategic insight.
  • Experience speaking with all stakeholder types - patients / carers to Key Opinion Leaders.
  • International travel to manage projects locally and deliver domestic market insights.

Account Director

Pharmaceutical Brand Consultancy (pbc, now inizio)
Marlow, Buckinghamshire
12.1999 - 09.2004
  • Senior account handler on multiple advertising accounts for broad range of pharmaceutical clients.
  • Built client relationships with brand teams for openness and trust.
  • Collaborated with internal creative teams to design impactful campaigns.
  • Project managed to ensure efficient and timely delivery of campaigns against objectives and deadlines.
  • Launched major brand campaigns across multiple therapy areas, including agency's largest account
  • Managed, mentored, and assigned tasks to junior account handlers.
  • Led successful agency pitch teams for new business.
  • Internal secondment to Root Market Research to develop market research skills

Sales Representative

Pharmacia & Upjohn (now Pfizer)
Milton Keynes, Buckinghamshire
01.1999 - 12.1999
  • Promoted Detrusitol, Caverject & Edronax to primary and secondary care. Achieved positive sales growth on all 3 products, in a previously under-performing territory.
  • Built strong relationships with customers to gain access, sales and formulary status.
  • Managed territory, budget and time effectively in order to target key customers and opportunities, therefore maximising sales.
  • Implemented educational workshop programme for primary care, to raise awareness and diagnosis amongst healthcare professionals of bladder problems.

Medical Information Executive

Pharmacia & Upjohn (now Pfizer)
Milton Keynes, Buckinghamshire
09.1996 - 12.1998
  • Product specialist providing detailed knowledge of specific disease areas.
  • Medical department representation at brand team meetings providing specialist support
  • Broad knowledge of entire company portfolio, using resources to provide rapid and appropriate answers to enquiries from any stakeholders.

Biomedical Scientist

Stoke Mandeville NHS Trust
Aylesbury, Buckinghamshire
08.1995 - 09.1996
  • Trained and qualified within NHS as Biomedical Scientist in Histology and Cytology laboratories.

Education

Bachelor of Science - Biochemistry

Lancaster University
Lancaster
09.1992 - 06.1995

Associate Membership -

Institute of Biomedical Sciences
07.1996

Examination For Pharmaceutical Representatives -

ABPI
07.1999

Adverse Event Training in Market Research And Legal & Ethical Guidelines -

BHBIA
10.2024

Languages

English
Native
French
Intermediate
German
Elementary

Personal interests

In my spare time, I enjoy staying active, particularly through running, strength training, and skiing. I enjoy reading non-fiction and am a portrait photographer. 

Timeline

Freelance Market Researcher

Sugar Rush Marketing
09.2004 - Current

Account Director

Pharmaceutical Brand Consultancy (pbc, now inizio)
12.1999 - 09.2004

Sales Representative

Pharmacia & Upjohn (now Pfizer)
01.1999 - 12.1999

Medical Information Executive

Pharmacia & Upjohn (now Pfizer)
09.1996 - 12.1998

Biomedical Scientist

Stoke Mandeville NHS Trust
08.1995 - 09.1996

Bachelor of Science - Biochemistry

Lancaster University
09.1992 - 06.1995

Associate Membership -

Institute of Biomedical Sciences

Examination For Pharmaceutical Representatives -

ABPI

Adverse Event Training in Market Research And Legal & Ethical Guidelines -

BHBIA

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Hayley Munro