Dedicated and results-driven marketing professional with a proven track record in e-commerce, performance marketing and lead generation. Adept at developing and implementing effective strategies to drive business growth and brand awareness.
Performance Marketing
Digital marketing platforms
E-commerce Strategy
Lead Generation
Brand Development Digital Marketing Campaign Management
Market Research and Analysis
Team Leadership
Management Budgeting
Resource Allocation
Data-driven Decision Making
Power BI
"Since joining the Industry, Hayley has revolutionised our marketing team and our customer facing communication.
In her short time in the Industry she has managed to single handedly make Caspian 100% self-sufficient for leads. This has made Caspian a wholly sustainable company that is future proofed against fluctuations in the market.
Hayley has also been instrumental in the learning and development of the marketing department, creating a young (and majority female) team full of creativity and fresh ideas to bring to the Protection market.
At a more senior level Hayley has worked closely with the company directors at Caspian to shape our future and her insight and expert knowledge have had significant influence on the direction that the business is heading.
In 20 years in this Industry I have rarely seen an individual revolutionise a department with such clarity and purpose, while also delivering exceptional results"
Mike Donohoe - Director
Caspian Insurance
Available upon request.