Summary
Overview
Work history
Education
Skills
Additional Information
References
Timeline
Generic
Hayley Clucas

Hayley Clucas

Summary

Dedicated and results-driven marketing professional with a proven track record in e-commerce, performance marketing and lead generation. Adept at developing and implementing effective strategies to drive business growth and brand awareness.

Overview

16
16
years of professional experience

Work history

Marketing Director

Caspian Insurance - Insurance Broker
Manchester
02.2020 - Current
  • Spearheaded the transformation of lead generation processes, resulting in three successful brands generating their own multi-channel leads in both B2C and B2B markets.
  • Developed and executed innovative marketing strategies that delivered significant revenue growth and market expansion. Reduced lead cost by 61%, increased AOV by 38% and improved ROAS by 212%.
  • Collected business requirements at all levels to set effective policies and make strategic decisions.
  • Collaborated with cross-functional teams to create compelling campaigns that increased customer engagement and brand loyalty.
  • Progressed from Head of Digital to Marketing Director within 3 years.

Senior Account Manager

Digital Next - Digital Market Agency
Manchester
03.2015 - 01.2020
  • Developed and maintained strong relationships with clients, understanding their business goals and challenges to provide personalised strategies
  • Successfully managed multiple client projects, ensuring timely execution and reporting to meet deliverables.
  • Drove client retention metrics and sales to consistently exceed monthly targets.
  • Conducted market and competitor analysis to identify growth opportunities.
  • Optimised sales volume by managing accounts and building rapport.

Founder/ Managing Director

Twilight Salons Ltd
Manchester
01.2008 - 01.2015
  • Owned and managed a health and beauty company for seven years, showcasing strong leadership and decision-making skills
  • Directed staffing requirements, managed priorities and coordinated workflows to uphold productivity objectives.
  • Managed team performance, celebrating successes and identifying areas to improve.
  • Crafted development plans to introduce changes or improvements to central operations for successful change management.
  • Provided customers with outstanding service, extending relationships for future business opportunities.

Education

Bachelor's Degree - Law, Journalism & Design

Manchester Metropolitan & Salford University

Skills

Performance Marketing

Digital marketing platforms

E-commerce Strategy

Lead Generation

Brand Development Digital Marketing Campaign Management

Market Research and Analysis

Team Leadership

Management Budgeting

Resource Allocation

Data-driven Decision Making

Power BI


Additional Information

  • Finalist for Woman of The Year, Marketing. 2023 Women in Insurance Awards.
  • Finalist for Marketing Campaign of the Year, Prolific North Awards 2022.


"Since joining the Industry, Hayley has revolutionised our marketing team and our customer facing communication.
In her short time in the Industry she has managed to single handedly make Caspian 100% self-sufficient for leads. This has made Caspian a wholly sustainable company that is future proofed against fluctuations in the market.
Hayley has also been instrumental in the learning and development of the marketing department, creating a young (and majority female) team full of creativity and fresh ideas to bring to the Protection market.
At a more senior level Hayley has worked closely with the company directors at Caspian to shape our future and her insight and expert knowledge have had significant influence on the direction that the business is heading.
In 20 years in this Industry I have rarely seen an individual revolutionise a department with such clarity and purpose, while also delivering exceptional results"
Mike Donohoe - Director
Caspian Insurance

References

Available upon request.

Timeline

Marketing Director

Caspian Insurance - Insurance Broker
02.2020 - Current

Senior Account Manager

Digital Next - Digital Market Agency
03.2015 - 01.2020

Founder/ Managing Director

Twilight Salons Ltd
01.2008 - 01.2015

Bachelor's Degree - Law, Journalism & Design

Manchester Metropolitan & Salford University
Hayley Clucas