Summary
Overview
Work History
Education
Skills
Notice
Timeline
Generic

Hayley Carr

Basingstoke

Summary

Accomplished Marketer with extensive experience in campaign development, lead generation, and strategic marketing. Proven track record in adding to the sales pipeline through various campaigns and events. Expertise in CRM management, email marketing automation, and social media platforms. Adept at planning and executing promotional campaigns, events organisation, and market segmentation. Strong project leadership skills with a goal-oriented approach to enhancing brand awareness and achieving business objectives. Career goal: To leverage extensive marketing expertise to drive impactful campaigns and contribute to organisational growth.

Overview

20
20
years of professional experience

Work History

Marketing Manager

Eseye
Guildford
09.2024 - 11.2024
  • Marketing Manager responsible for Lead Generation, campaigns and events
  • Responsible for all aspects of campaign planning and scheduling, including creating briefing documents for the digital team
  • Responsible for liaising with the communication team to ensure consistent messaging across all platforms including social media, email and website
  • Responsible for creating and tracking performance of marketing campaigns in Pardot
  • Responsible for weekly reporting of Marketing plans, outcomes
  • The main point of contact for 3rd party lead generation - Including creating content for e-shots, briefing design agency for content graphics, and reviewing and approving content
  • Responsible for email content creation for campaigns
  • Initial planning for the 2025 events calendar, liaising with external event partners to book 2025 exhibition spaces
  • Pre and post event briefing sessions, ensuring maximum lead generation potential

Marketing Executive / Senior Marketing Executive

Kohler Uninterruptable Power
Hook
12.2022 - 09.2024
  • Responsible for managing the entire Satmetrix (NPS) process, from sending the survey to sharing all feedback with each department, as well as organising and presenting quarterly meetings with key stakeholders, including the managing director/directors to review performance and key metrics
  • Organiser of CPD certified training courses for customers, from initial planning to post-event engagement – including, but not limited to - sourcing and booking venues, hotels and flights, all pre-event promotion, email design and automation, logistics
  • Setting up and running training
  • Post-event engagement, including all post event planning to maintain engagement with prospects and leads from events
  • Increased registrations by 50% in a year and attendance by 25%
  • Increased SQL’s by 3%
  • Organising and running Exhibition events both shell scheme and space only
  • Collaboration with marketing manager regarding stand design
  • Working through leads post event with the Sales team to identify SQL’s and MQL’s
  • Organising Webinar events for customers and prospects
  • Implementing a schedule to fit around the marketing plan
  • Working with Technical Director to ensure content is correct and then creating the presentations
  • Pre email comms plan and implementation
  • Post webinar comms plan and implementation
  • Increased registrations by 280% by segmenting data
  • Putting the marketing plan together for Data Centres, Healthcare and Ireland campaigns
  • Responsible for creating content and tailoring messaging across a broad range of channels - website, social media (Linkedin, Twitter, Instagram and Facebook) and email, as well as using CRM to design and send marketing emails
  • Working with external agencies to align messaging and content plan
  • Using CRM to design and send marketing emails
  • Tracking and reporting on progress against marketing plan
  • Collecting email engagement statistics and reporting them to the marketing team monthly
  • Increasing overall conversions by 2% on email campaigns
  • Added 24 million to the pipeline through various campaigns
  • 2 million converted opportunities from Marketing activities
  • Fully responsible for all Marketing planning and activities for our Ireland office
  • Responsible for compiling and reporting monthly website and live chat figures sharing with marketing and sales director
  • Responsible for internal and external newsletters

Marketing Executive

BMS Performance
Weybridge
08.2022 - 12.2022
  • Responsible for using analytical and creative skills to develop B2B and B2C marketing programmes to increase brand awareness, drive leads for new candidates and clients, and engage our existing audiences
  • Collecting email engagement statistics and reporting them to the marketing team on a monthly basis
  • Responsible for creating and tailoring messaging across a broad range of channels - website, social media (Linkedin, Twitter, Instagram and Facebook) and email

Marketing & Administration Officer/HR & Office Co-ordinator

QUORTUS LTD/CRADLEPOINT
Camberley
03.2020 - 04.2022
  • Solely responsible for all marketing activity, creating a function where previously there was none
  • Responsible for planning and providing our PR company with detailed marketing plans and strategies, monitoring campaign effectiveness using marketing tools such as Google Analytics, Mailchimp and Hubspot CRM
  • Responsible for implementing a strategic marketing timeline, ensuring Key and concise market and company news/whitepapers/information is shared regularly on multiple platforms, whether from Quortus directly or via our PR company
  • Responsible for driving the much-needed updates to the company website, to make it a more user-friendly experience, by collating feedback across multiple teams to create a first-class user experience for traffic driven from aforementioned marketing campaigns
  • Responsible for providing management with clear analytical data on campaign effectiveness, which in turn ensured a greater focus on marketing internally, and helped justify a higher budget to develop the marketing function further
  • Co-ordinated and managed company participation in industry events such as The Big 5G Event, DSEI Event and the ESRI Conference
  • Responsible for the design and procurement of branded marketing materials through external suppliers
  • Sourced, procured, and implemented the use of PandaDoc for the Sales and Management Team, and responsible for the roll out and training of all users
  • Managed the compilation and cataloguing of all contracts and NDA’s required as part of the acquisition due diligence process
  • Nominated as TUPE representative for the Finance, Management and Sales Team during the acquisition process
  • Assisting the finance team with document management, expense claim validation and inputting data into the accounting software (Xero)
  • Responsible for sending up-sell and cross sell emails to existing customer base from Marketo
  • Fully responsible for the monthly newsletter sent from Marketo, including collecting engaging content, writing all accompanying content ensuring the messaging fits with the ToV, monitoring uptake and engagement
  • Arranging branded merchandise to be sent to the customer base
  • Update Asana with marketing activities and presenting updates to the wider team

Administrator/Project Manager – Fixed Term Contract

SIKDAR CONSULTING
Bramley
11.2019 - 02.2020
  • First point of contact for clients, both prospective and existing
  • Responsible for arranging and attending client meetings to ensure the service we are providing is up to standard, and to receive a clear understanding of the customers ongoing requirements
  • Creating weekly status updates for the MD regarding the status of ongoing projects, including meetings with the team to ensure deadlines are being met
  • Amending pharmaceutical documents ready for clients, ensuring all are correct and prepared to requested deadlines
  • Reformatting of PDF’s ready to run through translation software, and ensuring quality controls are met
  • Vetting candidates for prospective job roles for our largest client, sending out CVs and arranging interviews for prospective candidates
  • Everyday office admin duties - Maintaining the holiday tracker, responsible for petty cash, scanning and uploading of documents

Warehouse Administrator

TRULINE DISTRIBUTION
Basingstoke
06.2017 - 04.2018

Cambridge Weight Plan Consultant

Self Employed
Basingstoke
12.2011 - 06.2017

Administration Executive

TOSHIBA INFORMATION SYSTEMS
Weybridge
06.2007 - 06.2009

Payroll Administrator

TESCO DISTRIBUTION CENTER
Brooklands Business Park
08.2004 - 06.2007

Education

CIM Level 3 - Foundation in Professional Digital Marketing

Professional Academy

CIM Level 4 - Certificate in Professional Digital Marketing

Professional Academy

Skills

  • CIM Level 3 and 4 in Professional Digital Marketing
  • Marketing Automation Platforms
  • Social Media Marketing
  • Digital Marketing techniques
  • End to end campaign management
  • Analytical skills
  • Event planning and execution
  • Content creation
  • Market segmentation
  • Direct marketing campaigns
  • Trade show planning
  • Strategic marketing
  • Lead generation techniques
  • Organisational skills
  • Attention to detail
  • Brand positioning
  • Decision making

Notice

Available immediately due to redundancy as a result of organisational restructuring.

Timeline

Marketing Manager

Eseye
09.2024 - 11.2024

Marketing Executive / Senior Marketing Executive

Kohler Uninterruptable Power
12.2022 - 09.2024

Marketing Executive

BMS Performance
08.2022 - 12.2022

Marketing & Administration Officer/HR & Office Co-ordinator

QUORTUS LTD/CRADLEPOINT
03.2020 - 04.2022

Administrator/Project Manager – Fixed Term Contract

SIKDAR CONSULTING
11.2019 - 02.2020

Warehouse Administrator

TRULINE DISTRIBUTION
06.2017 - 04.2018

Cambridge Weight Plan Consultant

Self Employed
12.2011 - 06.2017

Administration Executive

TOSHIBA INFORMATION SYSTEMS
06.2007 - 06.2009

Payroll Administrator

TESCO DISTRIBUTION CENTER
08.2004 - 06.2007

CIM Level 3 - Foundation in Professional Digital Marketing

Professional Academy

CIM Level 4 - Certificate in Professional Digital Marketing

Professional Academy

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Hayley Carr