HAYDEN FRANCIS
Social Media
London
Summary
Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Officer
Brent Council
06.2022 - 08.2022
- Always Dealing with sensitive information in a confidential manner
- Maintaining professional communications when liaising with external partners and responding to customers via email
- Make detailed accurate notes on the dynamics database
- Analyse information provided alongside the application form including supporting documents and assess requirements for further evidence
- Developing and co-ordinating the seasonal events brochure as well as other print materials
- Managed the social media profile with an active role in analysing data and driving audience engagement online
- I was responsible for the fortnightly newsletter and developing content for wider corporate communications channels
- Review the Comms plans and associated marketing plans for the council
- Update, refresh and renew the plans to Create a coordinated and comprehensive communications & engagement action plan
- Ensure the councils Communications and engagement Action plan is in line with stakeholder's communication needs and local and national campaigns to support the delivery of key business objectives
- Be responsible for the website presence, functionality and online content working with the Brent digital team
- Including developing and maintaining an online image library
- Ensure that new and identified target audiences increases visitor numbers, increase engagement and deliver income growth, ensuring that all campaigns are cost effective and meaningfully grow audiences to increases reach and impact.
Comms Co-ordinator
Social Media
11.2021 - 05.2022
- Managing all social media content and organically promoting blogs on social media
- Interacting with customers through comments on social media quickly and in an engaging way
- Applying consistent branding across all website materials, including visual copy and colour schemes
- Researching and developing ideas for content to keep client’s blog and website relevant
- Growing social media followers through LinkedIn, twitter and Instagram to boost client profiles
- Setting up new accounts to leverage interest in visual content for customers
- Working on client brief and taking on feedback from customers regarding written content
- Work closely with third party media, and collaborating with Brand to test creatives
- Review and analyse performance, identify trends and use insights to recommend and optimise tactics and spend to improve performance
- Keeping up to date with digital marketing industry trends and changes; share and propose how these could apply or impact paid and organic marketing activities.
Customer Service Advisor
Madame Tussauds
09.2019 - 11.2020
- Exceeded complains resolutions quality goal of 90% achieving score of 92%
- Updated customer information on CRM as and when required and adhered to GDP requirements
- Generated sales and inventory reports in Excel with data from variety of sources, maintaining over 90% accuracy rate
- Resolved customer issues using strong interpersonal skills and conflict resolution techniques
- Communicated with customers via phone or email to resolve any product issues, ensuring the all- time great customer experience
- Developed and implemented new processes and procedures which significantly increased the quality and efficiency of customer service.
Retail Assistant
The Food Warehouse
09.2017 - 02.2019
- Planning, adjusting and monitoring schedule of employees
- Cash handling: trusted to handle large sums of money, key holding, and high value items
- Working efficiently and managing time well to support colleagues and head of department
- Loading and unloading of stock, adhering to safety regulations
- Nurturing relationships with customers through excellent product knowledge
- Stock management and auditing
- Awareness of trends in the retail market
- Connect with the team to deliver solutions and create the best customer experience
- Courses
- Social media marketing
- Digital marketing
Education
GCSE - BTEC Media Level 3
Walthamstow Academy
London 09.2011 - 07.2013
Media
Epping Forest College
London 2014.09 - 2017.07
Skills
Social media proficiency
Affiliations
I am a creative and organised Indvidual with expertise in creating exceptional social media, website
and print marketing materials for companies. I am an adept marketing professional, well- versed in
drafting and proofing a range of marketing materials, from print brochures and posters to email
blasts. As a marketing intern for a reputable agency, I have provided crucial support in optimising
written content for SEO, I have first-hand-hand experience in delivering social media, PPC and email
blasts as part of real-world marketing projects.
Core skills
Content creating
Social Media Marketing
Metrics & Analytics
Passion for digital storytelling
Ability to work in a team
Communication skills
Search engine optimisation
Problem solving
SEMrush
EDUCATION
Epping Forest College
BTEC Level 3 Diploma Media – Merit BTEC Level 2 Media – Merit
KEY SKILLS
Analysing data: Great standard of IT & Numeracy.
Customer Service & Leadership skills.
Excellent communication skills & the ability to pitch ideas.
Flexibility & Adaptability: To work under pressure and to tight deadlines
Working productively and efficiently with others
Timeline
Marketing Officer
Brent Council
06.2022 - 08.2022
Comms Co-ordinator
Social Media
11.2021 - 05.2022
Customer Service Advisor
Madame Tussauds
09.2019 - 11.2020
Retail Assistant
The Food Warehouse
09.2017 - 02.2019
Media
Epping Forest College
2014.09 - 2017.07
GCSE - BTEC Media Level 3
Walthamstow Academy
09.2011 - 07.2013
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