Summary
Overview
Work history
Education
Skills
Custom
Timeline
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HAWARD AJOKU

Manchester,Greater Manchester

Summary

Professional Summary

Proven Sales Manager and Strategic Leader with a track record of exceeding sales targets, managing high-performing teams, and driving revenue growth in the SaaS and dental technology sectors. Holding a BSc in Economics and an MSc in International Business and Management (Distinction), I leverage business strategy and financial expertise to drive profitability and operational efficiency.

As a Transfer Dental Consultant at Henry Schein One, I led cloud migration projects, enterprise sales, and AI-driven digital transformation. I managed high-value deals (£100K–£1M), oversaw client transitions, and led a dedicated sales team to optimize performance and business growth.

Key strengths:

  • Sales Leadership & Team Management – Leading, mentoring, and training teams to exceed targets.
  • Enterprise Sales & Strategic Growth – Managing complex, high-value deals and client relationships.
  • Business Development & Partnerships – Expanding market reach and fostering key partnerships.
  • AI & Digital Transformation – Driving adoption of advanced dental software solutions.

Results-driven and adaptable, I excel in fast-paced, competitive environments, delivering growth and innovation in sales leadership roles. Total career deal valued closed £15million

Overview

11
11
years of professional experience
6
6
years of post-secondary education

Work history

Transfer Dental Consultant

Henry Schein One
Gillingham, Kent
04.2024 - Current

Transfer Dental Consultant | Henry Schein One
(World's Largest Dental Software Company)

As a senior sales and transformation leader, I played a pivotal role in driving Henry Schein One’s expansion into cloud-based dental software solutions. I was responsible for overseeing large-scale practice migrations, leading high-value sales, and managing strategic partnerships to ensure a seamless transition for our clients. My role required strong leadership, team management, and cross-functional collaboration, ensuring that both our internal teams and external stakeholders were aligned for success.

Key Responsibilities:

  • Led a high-performing sales team, providing mentorship, training, and strategic guidance to maximize business growth and client acquisition.
  • Managed high-value deals ranging from a minimum of £100,000 up to £1 million per contract, working closely with multiple practice owners simultaneously.
  • Spearheaded the sales and implementation of Pearl AI, an advanced AI-driven dental solution, ensuring successful adoption within upgraded practice systems.
  • Structured financial solutions for clients, offering tailored financing options and loans to facilitate premium service adoption.
  • Developed and executed strategic growth plans, ensuring Henry Schein One maintained a competitive edge in the dental software market.
  • Fostered strong relationships with existing partners, ensuring satisfaction with upgrades while driving adoption across high-street and enterprise-level dental groups.
  • Managed cross-functional collaboration, working closely with marketing, finance, onboarding, and product teams to deliver seamless client experiences and maintain operational excellence.
  • Designed and implemented sales strategies to optimize prospecting, pipeline management, and deal structuring for high-value enterprise and SME clients.
  • Reported directly to the Commercial Sales Leader, providing data-driven insights on market trends, partnership developments, and revenue performance.
  • Delivered compelling executive-level presentations to senior leadership on industry trends, partnership opportunities, and commercial strategy execution.
  • Worked closely with the marketing team to develop targeted campaigns for both existing and new business units, ensuring consistent messaging and lead generation.
  • Partnered with the onboarding team to streamline the customer experience, ensuring smooth software transitions and high retention rates.
  • Collaborated with the systems team to develop performance dashboards, tracking key business metrics such as sales pipeline, outreach effectiveness, conversion rates, and revenue forecasting.
  • Coordinated with the finance team to provide tailored funding solutions, ensuring practices had access to the right financing options to enable their digital transformation.

This role required a unique combination of sales leadership, strategic account management, financial structuring, and operational oversight, making it a niche yet highly impactful position. My ability to lead teams, drive revenue, and build strong client relationships positioned Henry Schein One as the go-to provider for cloud-based dental solutions.

Sales manager

Cloud kitchens and Otter
Manchester, United Kingdom
10.2022 - 04.2025
  • Company Overview: Cloud kitchens is a leading virtual brand company that helps restaurants boost sales and reach new customers without increasing operational costs
  • Restaurants use the same kitchen to fulfil orders from a new, delivery-only brand that's actively managed and marketed by future foods
  • Future foods provides brands for internationally recognized fast foods chains such as McDonalds, subway and pizza hut
  • With future foods unique data driven brands this fast-foods chains have seen a massive growth in sales and profits
  • Otter is an all-in-one solution tablet system that helps restaurants take control of their delivery data across major delivery platforms
  • With otter restaurants are able to reduce order issues, increase sales and decrease delivery issues
  • Otter tablets are currently used by Tortilla, Ben & Jerry's, Roscoe's and McDonalds to easily access their data on the major delivery platforms and reduce any delivery issues
  • Setting and achieving sales targets for Otter and cloud kitchens by developing and implementing effective sales strategies and processes
  • Leading and managing a team of sales representatives, providing training and mentorship, setting performance targets, and evaluating the performance of team members
  • Developing and maintaining relationships with key clients for both companies, understanding the unique needs of clients and creating tailored solutions to meet those needs
  • Identifying and capitalizing on new business opportunities within the all-in-one solution and cloud kitchens industry by collaborating with cross-functional teams and analyzing market trends
  • Providing market analysis and competitive intelligence for both Otter and cloud kitchens, staying up-to-date on industry trends and changes, and identifying potential threats or opportunities
  • Collaborating with other departments within the organization, such as product development, marketing, and customer service to ensure that the sales strategy is aligned with the overall goals of Otter and cloud kitchens
  • Cloud kitchens is a leading virtual brand company that helps restaurants boost sales and reach new customers without increasing operational costs
  • Restaurants use the same kitchen to fulfil orders from a new, delivery-only brand that's actively managed and marketed by future foods
  • Future foods provides brands for internationally recognized fast foods chains such as McDonalds, subway and pizza hut
  • With future foods unique data driven brands this fast-foods chains have seen a massive growth in sales and profits
  • Otter is an all-in-one solution tablet system that helps restaurants take control of their delivery data across major delivery platforms
  • With otter restaurants are able to reduce order issues, increase sales and decrease delivery issues
  • Otter tablets are currently used by Tortilla, Ben & Jerry's, Roscoe's and McDonalds to easily access their data on the major delivery platforms and reduce any delivery issues

Senior Account Executive

Cloud kitchens and Otter
Manchester, United Kingdom
06.2022 - 10.2022
  • Accountable for managing the end-to-end sales cycle, driving profitable and sustainable growth via tele-sales and in-person meetings
  • Establish, manage and continually develop partnerships with high-end restaurants within strategically selected markets across the UK & Ireland
  • Leveraged rigorous product knowledge to communicate the value proposition to prospects in a clear and compelling manner
  • Spearhead complex contract negotiations, obtaining optimal terms and pricing and ensuring economic sustainability for both parties
  • Ensured optimal customer satisfaction by collaborating closely with the Onboarding team to coordinate activation, ensuring efficient and high-quality delivery

Account Executive

Cloud kitchens and Otter
Manchester, United Kingdom
10.2021 - 06.2022

Marketing Coordinator

REVOLVE GLOBAL SYNERGY LIMITED
Owerri, Nigeria
10.2019 - 01.2021
  • Company Overview: Revolve global is a fast-emerging building materials company, with ties to prestigious global building materials conglomerates, such as Porcelanosa group, Lafarge group and Dangote group
  • Supervise the coordination of successful marketing campaigns targeted at specific customers nationwide
  • Generated reports detailing campaign performance, customer engagement and engagement trends
  • Assisted in the development and implementation of branding strategies
  • Provided useful market research, competitive analyses, consumer trends and sales forecast
  • Maintained an accurate inventory record using software such as unleashed
  • Tracked schedules, expenses, and communication between project stakeholders
  • Revolve global is a fast-emerging building materials company, with ties to prestigious global building materials conglomerates, such as Porcelanosa group, Lafarge group and Dangote group

Senior Sales Assistant

MTN group
Owerri, Nigeria
06.2017 - 01.2018
  • Company Overview: MTN Group is a South African multinational telecommunications company operating in many African and Asian countries
  • They are currently the 2nd largest telecom company in Africa
  • Assisted the senior sales manager and sales teams with sales presentations, budgeting, customer accounts queries and inventory management
  • Enhancing the sales team overall accomplishments and competence, by assisting less experienced team members with technical and procedural issues, mentoring team members, and teaching improved processes
  • In charge of processing sales payments both online and in-store
  • Led a successful sales team that surpassed sales targets and contributed positively to company key performance indicators (KPI)
  • Received deliveries and managed inventory using unleash
  • Monitored competition by collecting current marketplace data on products, pricing, merchandising techniques and sales strategies
  • MTN Group is a South African multinational telecommunications company operating in many African and Asian countries
  • They are currently the 2nd largest telecom company in Africa

Marketing Assistant

First Bank of Nigeria
Port-Harcourt, Nigeria
06.2014 - 09.2014
  • Company Overview: First Bank of Nigeria is a Nigerian multinational bank and financial services company
  • They are currently the 5th biggest bank in Nigeria
  • Shadowing the Marketing executive in the coordination of national and international marketing campaigns directed at customers and potential investors
  • Identifying appropriate marketing channels, trends, and prospective clients for campaigns
  • Recording customers sales and daily transactions with the use of Microsoft office
  • Keeping customers informed of new sales promotions and changes in their current sales bundles
  • Analyzing questionnaires, surveys, and other forms of customers feedbacks
  • Created customized marketing strategies to increase product awareness
  • First Bank of Nigeria is a Nigerian multinational bank and financial services company
  • They are currently the 5th biggest bank in Nigeria

Education

Master of Science - International Business and Management

De Montfort University
Leicester, LCE
01.2020 - 01.2021

Bachelor of Arts - Economics

University of Nottingham
01.2015 - 01.2019

Foundation Degree in Arts - Business management

Bellerbys College Brighton
Brighton, BNH
01.2015 - 08.2015

Skills

  • Client relations
  • Meeting coordination
  • Sales force & HubSpot expert
  • Administrative office operations
  • Business communications
  • Event coordination
  • Team leadership and supervision
  • Records and database administration
  • Organization
  • Prioritizing
  • Multi-tasking
  • SaaS sales Expert
  • Microsoft Office suite
  • SPSS statistics
  • Unleash software
  • Stata

Custom

  • Star of the month, 01/2022
  • Third best account executive across EMEA, 02/2022
  • Second best account executive across EMEA, 04/2022
  • Joint best account executive across EMEA, 06/2022
  • Best Senior AE in the UK and Ireland, 07/2022
  • Manager of the month, 01/2023

Timeline

Transfer Dental Consultant

Henry Schein One
04.2024 - Current

Sales manager

Cloud kitchens and Otter
10.2022 - 04.2025

Senior Account Executive

Cloud kitchens and Otter
06.2022 - 10.2022

Account Executive

Cloud kitchens and Otter
10.2021 - 06.2022

Master of Science - International Business and Management

De Montfort University
01.2020 - 01.2021

Marketing Coordinator

REVOLVE GLOBAL SYNERGY LIMITED
10.2019 - 01.2021

Senior Sales Assistant

MTN group
06.2017 - 01.2018

Bachelor of Arts - Economics

University of Nottingham
01.2015 - 01.2019

Foundation Degree in Arts - Business management

Bellerbys College Brighton
01.2015 - 08.2015

Marketing Assistant

First Bank of Nigeria
06.2014 - 09.2014
HAWARD AJOKU