Harshini Venkatesh
Liverpool,United Kingdom
Summary
Enthusiastic and customer-focused marketing student at the University of Liverpool with strong communication, teamwork, and brand engagement skills. Experienced in working on industry projects involving sponsorship strategy, audience insights, and customer engagement. Passionate about fashion, brand storytelling, and delivering exceptional customer experiences. Known for being approachable, adaptable, and confident when interacting with diverse audiences.
Overview
2
2
years of professional experience
1
1
Certification
Work history
Brand Marketing Associate
Crio.Do
Bangalore, India
2025.01 - 2025.07
- Conducted market research and analysed consumer behaviour to support campaign planning of 3 new product launches.
- Led 40+ full-funnel brand campaigns (Social, CRM, Influencer, PR, Product), driving revenue growth and boosting branded search & direct traffic.
- Collaborated on digital marketing initiatives, increasing brand engagement by 18% across all social media platforms.
- Conducted consumer segmentation and market analysis to inform trade promotion strategies and improve sales lift.
- Led a team of 5 for a region-wide digital activation project.
- Drove SkillQ & GenAI launches, shaping narrative, positioning, and executing 360° GTM with cross-functional teams
Market Research Intern
Sadhwani Real Estate
Bangalore, India
2023.05 - 2023.07
- Conducted consumer surveys and analyzed purchasing trends in the real estate market, increasing targeted marketing effectiveness for property listings by 19%.
- Collaborated closely with senior researchers, facilitating exchange of ideas and expertise.
- Compiled and delivered timely market research reports to support data-driven decision-making for sales and marketing teams.
- Utilized diverse research methodologies and online data collection tools to gather key statistics on properties, contributing to improved sales forecasts for new developments.
- Designed customer questionnaires and facilitated open forum discussions with prospective buyers, generating real-time insights that supported strategic sales initiatives and enhanced customer engagement by 15%.
Education
Master of Science - Digital Marketing and Analytics
University Of Liverpool
Liverpool, United Kingdom 2025.09 -
Bachelor of Business Administration - International Business
St Joseph's College Of Commerce
Bangalore 2021.06 - 2024.05
Skills
- Sales & Marketing: Consumer Insights, Market Research, Brand Strategy, Go-to-Market Planning
- Analytical Tools: MS Excel, Google Analytics, CRM software, Microsoft Office
- Soft Skills: Customer satisfaction enhancement, Communication, Leadership, Problem Solving, Sales persuasion, Conflict mediation
- Languages: English
Certification
- Inbound Sales 2025, Hubspot
- Effective Communication: Writing, Design, and Presentation 2025, Coursera
- Diploma in MS Excel for Beginners and Experts 2023, Alison
- Fundamentals of Digital Marketing 2023, Offered by Google
Affiliations
- Volunteering for Rotaract Club
- Painting and Dancing
- Teaching Yoga for several years
Timeline
Master of Science - Digital Marketing and Analytics
University Of Liverpool
2025.09 -
Brand Marketing Associate
Crio.Do
2025.01 - 2025.07
Market Research Intern
Sadhwani Real Estate
2023.05 - 2023.07
Bachelor of Business Administration - International Business
St Joseph's College Of Commerce
2021.06 - 2024.05