Harsh Raniga

Responsibilities:

• Oversee seamless execution of Samsung marketing campaigns, prioritizing client satisfaction and campaign optimization.
• Coordinate multiple projects concurrently, ensuring on-time delivery and adherence to budget constraints.
• Drive targeted email marketing and push notification campaigns, leveraging audience segmentation and personalized messaging.
• Collaborate with design and copywriting teams to create compelling campaign assets in line with brand guidelines.
• Implement effective timeline management and performance analysis strategies to drive continuous improvement.
• Facilitate transparent communication between internal teams and Samsung stakeholders.

Key Skills:

• Client relationship management
• Project coordination
• Email marketing and push notifications
• Creative collaboration
• Performance analysis and optimization

Software Proficiency:

• Microsoft Office Suite (Excel, Word, PowerPoint)
• Taxi platform for email marketing campaign management

Experience:

• Proven track record in managing successful Samsung marketing campaigns, emphasizing client satisfaction and innovation.
• Extensive experience in interpreting client objectives and feedback, translating them into actionable campaign strategies.
• Strong capability in leading cross-functional teams and fostering collaborative environments to deliver high-quality campaign assets.
• Demonstrated proficiency in utilizing data-driven insights to optimize campaign performance and drive continuous improvement.
• Expertise in managing complex project timelines and resources, ensuring efficient delivery and exceeding client expectations.

As an Email Marketing Specialist at Digitas NZ, I exclusively partnered with McDonald's AU to orchestrate tailored email and push notification campaigns. Certified in Salesforce Marketing Cloud, I wielded advanced skills in SQL, HTML/CSS, and Automation Studio for precise data filtering, segmentation, and workflow automation.

Key Achievements and Responsibilities:

• Client Focus: Served as McDonald's AU's primary contact, collaborating closely with account managers to exceed expectations through targeted campaigns aligned with brand objectives.
• Email and Push Notification Design: Produced visually compelling campaigns, ensuring brand consistency across platforms and devices, employing HTML/CSS for responsive design.
• Salesforce Marketing Cloud Expertise: Leveraged Automation Studio for streamlined workflows and personalized experiences, employing SQL for precise audience segmentation.
• Timeline Management: Established realistic project timelines, facilitating seamless execution and proactive communication with stakeholders to address challenges promptly.
• Data Analysis and Optimization: Utilized data insights to refine targeting strategies, optimizing campaign performance and driving continuous improvement.

Software Proficiency:

• Salesforce Marketing Cloud (Automation Studio)
• HTML/CSS for email and push notification design
• SQL for data filtering, segmentation, and database management
• Project management tools: Asana, Trello, Basecamp

My tenure at Digitas NZ honed my expertise in email marketing, automation, and client management, particularly within the dynamic landscape of McDonald's AU.