Harry Tafota-Nash

Leading national strategy, sales, and operations for a gym design and installation company working with high-profile clients, including Team GB and England Rugby. Tasked with driving commercial performance and leading a cultural transformation to create a leaner, more effective sales and operations force.

• Delivered revenue and margin growth by redefining commercial and operational KPIs
• Driving a strategic culture shift to embed accountability, performance management, and coaching
• Streamlined the sales function through improved structure, territory focus, and goal alignment
• Introduced CRM and AI tools to enhance forecasting, pipeline management, and conversion rates
• Led senior leadership through a transformation programme focused on agility and performance
• Realigned internal processes and reporting to reduce inefficiencies and drive value
• Maintained and expanded national key accounts across sport, military, and commercial sectors
• Partnered with marketing and product development to increase visibility and cross-sell opportunities
• Key Achievements
• Led a commercial turnaround, shifting the business from a loss-making position to profitability in the most recent financial year
• Implemented a major operating model shift by outsourcing the internal install team — increasing scalability and reducing fixed overheads
• Drove year-on-year gross profit growth through improved pricing, margin control, and upselling strategies
• Expanded and developed the team, creating a pipeline of commercially-minded staff who now bring in new sales opportunities
• Developed high-margin product lines, reducing reliance on low-value orders and improving the bottom line
• Built a wide, trusted network across the gym design and fitness industry, enhancing visibility and customer referrals

Led the operations function for a commercial gym equipment design and installation company, managing logistics, installations, and client delivery. Instrumental in aligning company values with operational strategy and achieving ISO accreditation.

• Led the company to successful ISO 9001 & 14001 accreditation
• Overhauled H&S and logistics processes to achieve a 5% profit margin on installations
• Helped define and embed company values and internal communications strategy
• Created planning frameworks to align departments and ensure transparency across teams
• Supported directors in forecasting, target setting, and strategic direction
• Renegotiated key supply contracts to reduce costs and improve profitability
• Built and launched e-commerce site GymGear4Less outside of core role

Founded and launched a private gym and therapy pod concept during COVID-19, focused on safety, privacy, and flexible fitness.

• Developed business concept and executed marketing launch
• Oversaw all aspects of build, operations, and customer experience
• Created additional income streams with complementary services

Led operational and strategic management of a large leisure facility, including budgeting, staffing, community engagement, and capital projects.

• Produced 3-year strategic and annual operational plans
• Managed multi-site staff teams and maintained high customer retention
• Delivered successful funding applications and ROI proposals
• Built strong relationships with schools, authorities, and local groups

Earlier Roles

• Warehouse Operative – Kerry Foods / Sortation Associate – Amazon (2019 – 2020)
• Assistant Manager – Wyvern Sports Centre / Parkwood Leisure (2007 – 2012)