Harry Fredrickson, PE 03 18 75 D

Secured cross-sell and upsell opportunities within existing mid-market clients to drive revenue growth through developing strong client relationships and building robust sales pipelines across KnowBe4's cybersecurity portfolio.

The role involves strategically partnering with customers to educate and enhance their security posture through tailored solutions while negotiating agreements to maximise Annual Recurring Revenue. Working closely with Account Executives and Customer Success teams to analyse client organisational needs, identify security gaps and expansion opportunities that support renewal processes and account growth objectives.

• Recognised as President's Club winner for generating $450k in 2024 across three quarters.
• Achieved the highest performance in the International Region for SMB and Mid-Market, generating $173,820 in Q1 2025.
• Achieved the highest performance in the International Region for SMB and Mid-Market, generating $162,532 in Q2 2024.
• 2025 YTD: highest performance in the International Region for SMB and Mid-Market
• Led UK&I customer-facing demo and Compliance content campaign in Q3 2024, promoting cybersecurity webinars.
• Q4 2024 - First UK rep to sell new AIDA product
• Selected as the UK AM for the KKR campaign - increasing our reach into select target accounts

KnowBe4 is the market-leading security awareness training and simulated phishing platform. As a Regional Account Manager, I generated and managed leads through the complete sales cycle from qualification to closing, operating within a highly KPI-driven environment with monthly targets of $27.5k. I focused on three key performance drivers: account retention, upselling, and price negotiation to consistently exceed targets.

• 168% overperformance against annual target
• 440% of target achieved in June 2023
• Generated £10k revenue before being formally targeted, including first deal within 3 weeks
• £7k revenue generated through self-prospecting without Sales Navigator - highest amongst UK RAMs since 2023
• Achieved most contacts amongst RAMs for two consecutive quarters
• Won June 16th PO competition, closing 3 deals in one day - only RAM in top 5
• Completed onboarding knowledge check at 100% in 3.5 days (fastest on record)

AppLearn is in the Digital Adoption Platform space. Like Google Maps for Software, the solution overlays corporate applications with in-app guidance and analytics.

As an SDR, I was responsible for delivering meetings to AEs via cold call, email and LinkedIn prospecting. I was often involved in the sales cycle, helping to present initial sales meetings and observe subsequent pricing and procurement calls.

Was given responsibility over the Existing Customers in June. This involved increasing AppLearn's presence in accounts we had sold to - by finding new opportunities and stakeholders. Involved speaking to a range of seniorities, from analysts to C-suite.

Closed smaller deals near the end of my tenure ($15k) having gone through the sales cycle from initial meeting to close working closely with the account executive team.

• Sales Confidence Top 50 UK SDRs 2022 (no.26)
• Tied record for daily meetings booked (5)
• Winner of company values quarterly award (Zealous Approach)
• Responsible for $650k ARR in FY22 - most of SDR team
• First choice for new campaigns, such as targeting the American healthcare industry - for which, my work led to two deals totalling $150k revenue
• Closed first deal as lead sales rep of $15K, within 3 months of moving into hybrid role
• As the top booker, was responsible for managing and mentoring new hires.
• Led team call listening sessions to understand and improve the sales process of individuals

During the coronavirus pandemic I worked in the enquiries department at Laithwaite's, primarily dealing with phone sales. It also incorporated responding to complaints; relaying customer feedback; monitoring deliveries and generally being a mediator between customer and company.

• Highest average wine plan save, Q4 & Q1
• Unlimited membership - competition winner
• Responsible for call quality checks, giving feedback and advice to a team of 3 more junior reps

Implemented the reorganisation of the Blue Badge system to a paperless one. This work was cut short by the coronavirus pandemic.

I worked intermittently for Pertemps Agency whenever I was home from university. Companies that hired me during this tenure include Attwoolls, Freemans Event Partners and Premiere Kitchens. I was my line-manager's first go-to when new work materialised during this period; he often referred to me as one of his 'most reliable' workers.

Was involved in floor sales at the retailer during the peak 'back to school' and Christmas holiday periods.