Harry Downham
Bracknell,Berkshire
Summary
Experienced digital marketing professional with a strong background in campaign management, SEO optimisation techniques, and content development. Proven expertise in creative blog writing, website performance management, and social media marketing. Adept at developing marketing plans, thought leadership content, and utilising social and website analytics to drive results. Skilled in Concrete5 website design and graphic design, with a focus on enhancing website content updates to serve our chosen target audience and generate MQLs.
Career goal: to leverage digital marketing skills to lead inovative campaigns that drive business growth through brand awareness and sales.
Overview
5
5
years of professional experience
Work History
Marketing executive
A&O IT Group
Bracknell, Bracknell Forest
03.2023 - Current
- Utilised data analytics tools to monitor campaign performance and make necessary adjustments to maximise effectiveness.
- Developed comprehensive marketing strategies to enhance brand visibility.
- Led the creation of digital campaigns, resulting in significant audience engagement.
- Boosted customer retention by implementing effective email marketing tactics.
- Organised product launches, successfully generating public interest.
- Devised creative content for advertising purposes, increasing consumer engagement.
- Identified potential market opportunities through extensive market research and analysis.
- Conducted competitor analysis for maintaining a competitive edge in the marketplace.
- Managed PR activities, fostering positive relationships with key industry influencers and media representatives.
- Designed high impact presentations for senior management meetings enabling informed decision making.
- Guided clients on brand image and ethos to foster franchisee engagement and increase online presence.
- Spearheaded rebranding initiatives to boost brand awareness and realign marketing collateral with client values and mission.
- Liaised with board members and stakeholders to discuss budgetary and operational needs and goals.
- Utilised search engine optimisation (SEO), pay-per-click (PPC) advertising, and social media marketing to fulfil comprehensive client marketing needs.
Marketing assistant
A&O IT Group
Bracknell, Bracknell Forest
09.2021 - 03.2023
- Amplified brand awareness by developing and implementing effective marketing campaigns.
- Coordinated with sales team for service promotion strategies and go-to-market campaigns.
- Enhanced social media presence with regular, engaging updates for two accounts.
- Assisted in organising multiple trade shows to increase company visibility.
- Worked in internal and external communication to promote brand awareness.
- Improved search engine rankings through diligent SEO practices in multiple keyword areas.
- Fostered relationships with key industry influencers for strengthened partnerships.
- Contributed to blog content creation and raised brand profile among target audience.
- Analysed sales data using multiple CRM platforms, contributing towards improved targetting and sales delivery.
Marketing Intern
Content Guru
09.2019 - 08.2021
- Due to my course at Bracknell and Wokingham College having an internship segment, I work at Content guru on Thursdays and Fridays as a member of the marketing team
- Secured a 2-day a week internship to go alongside my course in order to develop what I was learning and studying
- Whilst at Content Guru, I help manage the leads that have moved through the marketing funnel, I cleanse them and make sure they are ready for the sales department
- I spent a lot of my time working on data analysis and reporting, coming to conclusions on CRM structure leading to a change in customer engagement
- I also helped build a bridge between the marketing and sales team through our own in house CRM, this helped to close deals and partner up potential customers with relevant sales people
- A key member of a smaller sub team that developed during my time at Content Guru
- We focused primarily on digital marketing, specifically website and email engagement
- Designed A/B tests, based on my research, to make more effective content
- Developed external campaign material working with numerous different departments
- I have also worked in photo and video shoots, numerous event planning and company reviews
- Have sales, tech and finance experience within this company as a way to branch out my knowledge further than just the marketing team
- Developed my personal skills with weekly meetings to grow with my responsibilities
Education
CIM Level 6 - Marketing
Oxford College of Marketing
Bracknell, Bracknell Forest 01.2025 -
Marketing Executive Apprenticeship - Marketing
VQ Solutions
Bracknell, Bracknell Forest 03.2023 - 07.2024
Marketing Assistant Apprenticeship - Marketing
VQ SOlutions
Bracknell, Bracknell Forest 09.2021 - 02.2023
Skills
- Campaign management
- SEO optimisation techniques and content development
- Creative blog writing
- Website performance management
- Website content updates
- Concrete5 website design
- Social and website analytics
- Marketing plan development
- Thought leadership content development
- Graphic design
- Social media marketing
- Digital Marketing
Personal Information
Hobbies: Football – Played for the past 12 years, developing teamwork and social skills., Badminton – Beneficial for stamina and determination., Video Games – Helped with social skills and quick thinking., Scouting – Part of a scouting group for 10 years, involved in team building exercises and cooking challenges.
Custom
Rachel Phillips, raphillips1969@btinternet.com, 07846 255100, Josh Stein, joshstein@hotmail.com, 07711158325
References
References available upon request.
Timeline
CIM Level 6 - Marketing
Oxford College of Marketing
01.2025 -
Marketing executive
A&O IT Group
03.2023 - Current
Marketing Executive Apprenticeship - Marketing
VQ Solutions
03.2023 - 07.2024
Marketing assistant
A&O IT Group
09.2021 - 03.2023
Marketing Assistant Apprenticeship - Marketing
VQ SOlutions
09.2021 - 02.2023
Marketing Intern
Content Guru
09.2019 - 08.2021
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