Harry Crosland

Delivering activation content and aiding programme delivery for over 200 business partners at a global sports marketing and sponsorship agency. Responsibilities included:

• Social media content creation, especially on LinkedIn.
• Long-form article writing.
• Campaign planning and idea generation.
• Liaising with business partners.
• Graphic creation and editing.
• Ensuring match facts and player information was up to date on live "StatTV" screens around UK football stadiums.

In my role at Refresh, I was tasked with multi-channel content creation, as well as managing account needs for clients, mostly in the construction sector. Other responsibilities included:

• Monitoring the media for relevant stories to share with clients.
• Networking with clients at trade shows.
• Ensuring trade media coverage for clients.

I progressed from intern to Junior Account Executive in over 15 months working at The Scott Partnership – a business-to-business marketing and PR agency specialising in the life science sector. Responsibilities included:

• Communicating with clients as a reliable point of contact; meeting in person, through video calls and liaising over email.
• Various forms of tailored content creation: articles, blogs, social media posts, and long-form marketing copies.
• Social media content planning throughout HubSpot and Buffer; social media account management.
• Updating and maintaining client websites through WordPress.
• Visually-appealing graphic and infographic creation through Canva.
• SEO optimisation.
• Maintaining smooth program delivery through the management of internal tracking documents.
• Training new employees and interns on company processes.

I communicated with potential clients over the phone to build relationships, gauge requirements and initiate sales.