Tech-savvy and commercially driven Director of E-commerce with 10+ years of experience scaling digital retail and B2B operations, specialising in high-growth product categories and platform integrations. Proven track record in building out e-commerce infrastructure from the ground up, including full Shopify store development, systems integration, and revenue growth from under £1M to £20M+ annually. A trusted direct vendor to Amazon within the sports category, with strong expertise in marketplace strategy, product development, logistics, and digital marketing. Now seeking to bring this expertise to a forward-thinking e-commerce business overseas as I seek a new and exciting journey, and wish to show my value to like-minded business owners and ventures.
- Scaled business revenue from under £1M to over £20M+ annually, managing full commercial and operational strategy.
- Built and launched the company's Shopify store (Bikeparts.co.uk) using personal technical expertise, from design to deployment.
- Managed full software integration architecture, including APIs, ERP, Linnworks, order sync tools, and automation.
- Maintained long-term relationship as one of Amazon's largest direct sports vendors, ensuring top-tier service levels and account health.
- Directed end-to-end product development, sourcing private-label goods through manufacturers in Asia.
- Ran data-driven marketing campaigns: Google Ads, Amazon PPC, SEO, and customer lifecycle optimization.
- Held full P&L ownership across SKUs and categories, with strong focus on profitability, efficiency, and financial reporting.
- Built collaborative operations using Slack and integrated workflows across teams and suppliers.
- Created and led internal SOPs, dashboards, and training systems to support ongoing business growth and staff development.
- Gained exposure to Bloomberg software and market data processes.
- Assisted in daily analytics and market research tasks.
- Supported trade operations using Fidessa software.
- Assisted market makers with administrative and client support functions.
Knowledge Summary
Scaling a brand & web storefront individually for my employer within the sports industry to 500,000 orders per annum.
Building and selling a business within the Beauty sector for six figures in my early 20's.
Google Marketing Accreditation