Harrison O. Ben-Okafor
Nottingham,NGM
Summary
Sales analysis professional prepared to drive impactful insights and strategic data-driven decisions. Expertise in data analysis, trend identification, and performance metrics, ensuring actionable results. Strong focus on team collaboration, adaptability, and achieving goals. Skilled in SQL, Excel, and data visualization tools, with reliable and flexible approach to changing business needs.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Sales Data Analyst
Fynaze Solutions Limited
04.2024 - 08.2024
- Trained junior analysts in advanced analytics tools and techniques, enhancing overall team capabilities.
- Delivered high-quality presentations to senior management, illustrating the impact of analytical findings on business outcomes.
- Maximized product offerings'' potential by identifying gaps in current portfolio and recommending new products based on market needs.
- Improved marketing campaign effectiveness by analyzing performance metrics and adjusting tactics accordingly.
Marketing Data Analyst
Stonetrust Realty
02.2022 - 12.2023
- Utilized advanced statistical techniques to uncover hidden trends in complex marketing datasets.
- Evaluated potential new marketing channels by conducting thorough research and assessing their viability based on available data.
- Informed content strategy by evaluating the success of past campaigns and identifying areas for improvement.
- Championed a culture of data-driven decision-making throughout the organization, fostering a greater reliance on objective evidence over subjective opinions.
- Reduced costs associated with ineffective advertising channels by continually monitoring and adjusting ad spend allocations based on performance data.
Media Campaign Analyst
Ladallway Media Solutions
01.2021 - 12.2022
- Reduced data retrieval time by 40% using complex queries, for efficient performance reporting.
- Collaborated with cross-functional teams to develop cohesive marketing plans that aligned with client objectives.
- Improved ROI for clients through strategic targeting and effective budget allocation.
- Presented comprehensive campaign performance reports to clients, highlighting successes and recommending areas for improvement.
Education
MA - Media and Globalisation
Nottingham Trent University
01.2024
B.ENG - Petroleum Engineering
Covenant University
Ota, Ogun State01.2014
Senior Secondary School Certificate (SSCE) -
Gracewell Academy
Skills
- Knowledge of Salesforce Pardot
- Advanced Excel Skills
- Experienced in working with marketing and sales data
- Excellent use of Power Bi to analyze data and visualize key metrics
- Excellent presentation skills with Powerpoint
- Detail-Oriented with a knack for data quality
- Strong communication skills
- Attention to Detail
- Quantitative Analysis
- Time Management Prowess
- Statistical analysis proficiency
- Collaboration and Teamwork
Certification
- Data Analytics: Dashboards & Data Stories, LinkedIn Learning, 05/01/24,
- Excel Fundamentals-Formulas for Finance, Corporate Finance Institute (CFI), 05/01/24,
- Introduction to Business Intelligence, Corporate Finance
- Power BI Data Analyst Associate Certification – Microsoft.
- Microsoft Certified, Data Analyst Associate - Microsoft.
References
Available upon request
Timeline
Sales Data Analyst
Fynaze Solutions Limited
04.2024 - 08.2024
Marketing Data Analyst
Stonetrust Realty
02.2022 - 12.2023
Media Campaign Analyst
Ladallway Media Solutions
01.2021 - 12.2022
B.ENG - Petroleum Engineering
Covenant University
MA - Media and Globalisation
Nottingham Trent University
Senior Secondary School Certificate (SSCE) -
Gracewell Academy
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