Harrison Ash
London,ENG
Summary
Strategic and results-driven Paid Social & Performance Marketing Expert with 7+ years of experience delivering high-impact campaigns across Meta, TikTok, Google and other platforms.
Proven track record of driving scalable lead generation, optimising CPLs, and managing multi-channel ad budgets. Strong leadership and data-driven decision-making capabilities, with a keen eye for creative optimisation and funnel performance.
Overview
6
6
years of professional experience
Work History
Growth Manager (6-Month Interim Head of Growth)
Outra Uk
London, United Kingdom
03.2024 - Current
- Increased lead volume by 181% in 90 days, SQLs from 12% to 31%.
- Cut blended CPL by 51%, from £81 to £39, in 90 days.
- Managed £300K monthly ad spend across six clients.
- Led CRM migration from Salesforce to HubSpot, improving automation and reporting.
- Directed website redesign and creative overhaul, enhancing UX and performance.
- Delivered 30K-recipient real estate newsletter, boosting re-engagement.
Digital Marketing Manager
ALS Digital (Vastion Investments)
Melbourne, VIC
06.2023 - 12.2023
- Led Paid Social, generating 5,000+ leads across four companies with $100K+ monthly revenue.
- Cut average CPL by 37.5% within 30 days of onboarding.
- Hired and managed a three-person marketing team within six months.
Digital Marketing Manager (Contract)
Bastion Shine
Auckland, New Zealand
06.2023 - 10.2023
- Oversaw monthly budgets exceeding $75,000 across four advertising accounts.
- Conducted analysis of paid social data across various platforms to enhance performance.
- Executed advanced paid marketing strategies on Meta/TikTok
- The largest advertising and marketing company in New Zealand, operating across three major markets.
Digital Marketing Manager (Contract)
Bump Digital
Auckland, New Zealand
05.2023 - 10.2023
- Onboarded two paid social clients, generating $12.5K in MRR.
- Boosted AOV by 42% in three months for a beauty client through ad and landing page optimisation.
- Managed seven D2C clients as Head of Paid Social at Bump Digital
Digital Marketing Specialist (Contract)
MOTAT Museum Of Transport And Technology
Auckland, New Zealand
11.2022 - 03.2023
- Managed all paid social, optimising campaigns for maximum impact.
- Led “Christmas Lights” campaign, generating $50K in sales from $5K spend (10x ROAS).
Digital Marketing Specialist
Simple Web Design
Melbourne, Australia
07.2021 - 09.2022
- Managed three multinational clients, supporting marketing and web design (pre/post-conversion).
- Led email strategy, raising open rates from 13% to 26.6%.
- Portfolio revenue exceeded AUD 12M, including Godiva and Pinsy Shapewear.
E-commerce Marketing Manager
Self Employed - Facebook/Shopify
Auckland, New Zealand
01.2019 - 02.2021
- Launched several e-commerce sites, yielding $250,000 in revenue.
- Managed daily ad spending ranging from $500 to NZD 1,000, blended ROAS of 6.5x.
Digital Marketing Specialist
Ushare
Auckland
02.2019 - 12.2019
- Accountable for overseeing 5+ Facebook reach and engagement campaigns.
- Site traffic increased by over 500% within 3 months of launching nationwide campaigns.
Education
Conjoint Bachelor's Degree - Finance And Sports Management
Auckland University of Technology
Auckland, New Zealand01.2020
Skills
- Social Media Marketing
- D2C Marketing
- Conversion Specialist
- Facebook/Tik Tok Ads Manager
- Team Management
- Account management
Timeline
Growth Manager (6-Month Interim Head of Growth)
Outra Uk
03.2024 - Current
Digital Marketing Manager
ALS Digital (Vastion Investments)
06.2023 - 12.2023
Digital Marketing Manager (Contract)
Bastion Shine
06.2023 - 10.2023
Digital Marketing Manager (Contract)
Bump Digital
05.2023 - 10.2023
Digital Marketing Specialist (Contract)
MOTAT Museum Of Transport And Technology
11.2022 - 03.2023
Digital Marketing Specialist
Simple Web Design
07.2021 - 09.2022
Digital Marketing Specialist
Ushare
02.2019 - 12.2019
E-commerce Marketing Manager
Self Employed - Facebook/Shopify
01.2019 - 02.2021
Conjoint Bachelor's Degree - Finance And Sports Management
Auckland University of Technology
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