Harriet McKay
Rochdale,Manchester
Summary
Driven marketing professional equipped to develop and manage high-performing marketing strategies. Excellent command of social media platforms and KPIs. Ambitious and creative with commitment to brand mission and values.
Overview
4
4
years of professional experience
10
10
years of post-secondary education
Work History
Assistant Brand Manager
End Clothing
London , Greater London
04.2022 - Current
- Crafted branding guidelines to enhance precise brand positioning.
- Managed multiple projects while maintaining strategic approach.
- Conducted market research to understand customer base and enhance products.
- Compiled industry data on competitor pricing, materials costs and supply chain issues to help set accurate pricing.
- Devised creative strategies for highlighting goods and promoting specific attributes.
- Created tailored marketing plans to improve brand recognition 35% among Gen Z audiences.
- Maximised media coverage through tactical planning and communications.
Shop Floor Supervisor
Harvey Nichols
Manchester, Greater Manchester
01.2020 - 02.2022
- Motivated sales teams to achieve daily store targets.
- Led pre-shift briefings to prepare teams for upcoming challenges and priorities.
- Instructed staff on point-of-sale till operation and transaction processing.
- Supported management in recruitment and staff development processes.
- Retained accurate product knowledge to provide helpful, informative customer advice.
- Led daily operations to maintain smooth store running.
- Maximised store revenue through add-on sales and offer promotion.
Education
BA - Fashion
Manchester Metropolitan University
Manchester 01.2018 - 01.2021
A-Levels - Fashion, Business, Art
Holy Cross Bury
Bury 09.2016 - 06.2018
GCSEs - Art, Business Studies, Drama, Maths, English Lit, English Language, Combined Science, Geography
Bury Grammar School
Bury 09.2011 - 06.2016
Skills
- Online sales
- Merchandising
- Planograms
- Promotions
- Returns
- Cash management
- Customer service
- Problem-solving
- Team building
- Public relations
- Customer-focused
- Communication skills
- Time management
Affiliations
- DJ'ing
Timeline
Assistant Brand Manager
End Clothing
04.2022 - Current
Shop Floor Supervisor
Harvey Nichols
01.2020 - 02.2022
BA - Fashion
Manchester Metropolitan University
01.2018 - 01.2021
A-Levels - Fashion, Business, Art
Holy Cross Bury
09.2016 - 06.2018
GCSEs - Art, Business Studies, Drama, Maths, English Lit, English Language, Combined Science, Geography
Bury Grammar School
09.2011 - 06.2016
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