Haoyu Li

• Product photography and digital content: Arranged studio lighting and styled product scenes for photography. Retouched and enhanced product images in Photoshop and created promotional visuals for the company’s online shop.

• Website visual design: Designed page layouts and decorative graphics for company website, enhancing visual hierarchy and making product information more engaging and accessible.

• Product catalogue design: Redesigned an existing glassware catalogue, refining page layouts, colour palettes and product presentation to improve readability and create a consistent, professional brand image.

• Event publicity and print design: Created promotional posters using Photoshop and Adobe Illustrator to introduce company and products. Developed clear typography and engaging layouts for display at company’s Canton Fair stand.

• Bespoke product mock-ups and client communication: Visualised customers’ customisation requests using Photoshop and Procreate. Presented mock-ups to clients to clarify design options and assist in assessing proposed appearance before production.

• Created and retouched wig product images in Photoshop for Amazon storefront, enhancing visual appeal and product presentation.
• Designed Boxing Day promotional graphics and sale banners, utilising clear typography and balanced layouts to effectively communicate discounts and key product information.
• Assisted in developing marketing strategies to increase brand awareness amongst target audience.
• Analysed data from marketing campaigns to identify trends and areas for improvement.
• Supported staff to facilitate smooth planning, communication and marketing of events and campaigns.

Assisted in developing land reclamation proposal for mixed-use commercial centre and aquarium, enhancing project viability.

• Created site illustrations, coastline-change diagrams, and architectural visuals using Photoshop, Adobe Illustrator, and Procreate for presentations to government stakeholders and clients, improving stakeholder understanding. • Designed promotional posters and refined colour palettes, composition, and layout to effectively convey proposed development. • Used InDesign to combine visuals and explanatory text into project proposal documents, maintaining visual consistency and clear information hierarchy.
• Assisted in the development of architectural designs, employing AutoCAD and Revit for precision in drafting plans.
• Collaborated with senior architects to refine project concepts, translating initial ideas into actionable blueprints.
• Designed technical plans and 3D models using Rhino.

Contributed to three architectural projects: primary school library, concert hall, residential development, focusing on design and client needs.

• Rendered and enhanced architectural drawings using Photoshop, transforming monochrome technical drawings into realistic, full-colour visuals for impactful client presentations.

• Graphic design and layout: Used Adobe Illustrator and InDesign to combine architectural visuals with explanatory text, producing A0 presentation boards and project proposal documents. Refined colour palettes, typography and layouts to maintain a consistent visual style and establish a clear information hierarchy.

• Presented complex architectural proposals with clear graphics and supporting descriptions, facilitating client understanding of designs and features.

Worked in the branding team of a student-focused media and education services company.

• Used Photoshop, Adobe Illustrator and InDesign to create posters, promotional copy and digital illustrations for campus talks and careers events, applying clear typography, layout and visual hierarchy.
• Designed branded merchandise, including fans, mirrors and badges, adapting graphics across product formats while maintaining a consistent visual identity.
• Created three brand mascots for RedNote, TikTok and WeChat, tailoring designs to each platform and its student audience.