Summary
Overview
Work history
Education
Skills
Timeline
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Hannah Rockliffe-Wrigley

Davenport, Stockport

Summary

I am a proactive marketing director in leading integrated marketing campaigns and plans. I’ve always taken an innovative and creative approach to delivering strategies and plans that drive commercial returns. With over 15 years experience, I have managed large teams both nationally and globally and have enjoyed creating high performing teams. I have a real passion for brand, marketing and campaigns to drive the optimum returns.

Overview

15
15
years of professional experience

Work history

Global Marketing Director

Select Property
Manchester
10.2022 - Current
  • Oversee and lead a global marketing team of 20 across the UK, Dubai and Asia driving the marketing of UK property for Select Property.
  • Set and deliver the marketing strategy globally with a joined up approach with the global team.
  • Led and implemented a global rebrand and refresh across all the marketing channels, including the deliver of a new global website to create a better platform for lead generation and brand awareness.
  • Built out a structured approach to the marketing function with set budgets, plans and reporting, on a weekly, monthly and quarterly basis.
  • Reviewed the full marketing journey to build on an already established sales pipeline, by mapping out the customer journey, personnas and targeting across different territories which has now been implemented globally.
  • Manage and set the agency strategies across digital acquisition, PR and social media agencies, maintaining the relationships and delivery with all partners.
  • Oversee the end-user marketing for Affinity Living including lead generation for the lettings and the brand awareness activity.
  • Driven a shift in approach to content and communications for the business, implementing a global content calendar. This includes SEO optimised content through to thought leadership podcast series.
  • Oversee the CRM function, with the business using Salesforce and Marketing Cloud.
  • Implementing new ways of working including introducing Whatsapp both in the UAE and the UK, reducing an over reliance on email marketing.
  • Managing and implementing events across the UK and UAE to partners, agents and direct to investors. An example of this is Cityscape Global in Saudi Arabia where we took a stand and drove 10 deals resulting £3.5 million in revenue.
  • Involved in shaping and delivering the development and end user product creating the brand experiences.
  • Coordinated promotional activities and trade shows to increase brand visibility.

Marketing Director

Bruntwood
11.2017 - 10.2022
  • With a £1.5 billion portfolio I was responsible for the marketing and brand strategy with a team of 15, across Bruntwood, Bruntwood Works, Affleck's and Hatch and town centres inclusive of shopping centres.
  • Lead and managed the marketing strategy and plans across all products and services across commercial workspaces, town centres and consumer brands, and the implementation and delivery of those marketing plans and campaigns with the marketing team.
  • Lead the brand architecture, strategy and creative identity implementation across Bruntwood and Bruntwood Works and also evolving and establishing the town centre and consumer brands - Stamford Quarter, Stretford, Hatch and Afflecks.
  • Lead and implemented annual budget setting with an annual budget of over £2 million, including weekly, month and quarterly reporting.
  • Successfully implemented a graphic design function over the last three years to sit within brand, with a cost saving of over £250,000 annually.
  • Drove an end to end campaign approach across the marketing function from what was previously a brochure driven team.
  • Implemented and led the digital approach and strategy, alongside the digital team to ensure objectives align to the marketing campaigns for each region and goals.
  • Delivered the Bruntwood Works ‘Pioneer' brand proposition, with a value of £200 million, as a go to market strategy and then successfully implemented six Pioneer building marketing campaigns.
  • Implemented a roster of creative, PR and digital agencies of which I'm the relationship owner for all brand, marketing and PR campaigns being delivered by Bruntwood.
  • Marketing strategy and direction for the joint ventures with Trafford Council and Bury Council (public and private partnerships) leading the strategy across three town centres (inclusive of shopping centres).
  • Fully responsible for the strategy and delivery of the group, workspace and town centre PR and communications plan and strategy alongside respective agencies managing the newsroom, strategic PR research and crisis management.
  • Initiated the concept for the Not So Secret Garden- in Altrincham, a meanwhile concept and led through from idea through to deliveryFor £100,000 project achieved increase in footfall of over 8% a week, increase in national retailers revenue and changed perceptions.
  • Built and successfully managed a team of over 13 people responsible for regional marketing managers and specialist leads such as graphic design, digital, content and events.

Marketing Consultant

Hannah Rockliffe Ltd
12.2015 - 10.2017
  • Working with clients such as the Digital Kids Show, The Lawn Club and The Club House (Bars in Spinningfields), MeWe360 (a social enterprise) and Aria PC & Gladiator PC.

Marketing Manager

Allied London
09.2014 - 11.2015
  • Heading up the marketing for Hello Work (a co-working start-up) implementing a marketing strategy to drive membership and brand awareness with a team of three.
  • Curating the community of Hello Work with a strong events programme with a sign up rate of over 1,500 small to medium businesses.
  • Achieved paying membership of over 300 companies in Old Granada Studios.
  • Secured and implemented the first Google Digital Garage pop up in the country with Hello Work and Allied London, securing over 3000 SME's visiting the free pop-up to get business support.
  • Managed social media strategy, with monthly reporting and weekly content schedules to drive awareness of key messages.
  • Responsible for special brand and marketing projects within Allied London including ‘The Weekender' an event bringing together arts, music, fashion and street food.
  • Supported with driving the overall business strategy for Hello Work implementing key processes and systems to ensure that an operational business worked successfully.

Area Business Marketing Manager

UK & Ireland - Radisson Hotel Group Radisson Hotel Group
08.2013 - 09.2014
  • Working closely with the Marketing Director to produce the marketing and brand strategy across the Radisson Blu and Park Inn by Radisson and drive this within the UK and Ireland.
  • Responsible for managing and creating both brand and tactical campaigns for both brands, to drive awareness and revenue.
  • Identified the brand customer journey for meeting and events and then delivered POS, marketing collateral and communication for touch points along that journey.
  • Delivering an innovative brand campaign with the Radisson Blu truck which visited over 1000 meeting bookers and visited over 30 destinations in 7 weeks, which won most innovative campaign at the Hotel Marketing Awards.
  • Developed the companies e-mail and database management which was previously not in existence.
  • Creating a sales support plan and working closely with over 20 people within the sales team to specifically drive meeting and events revenue.

Marketing Manager

Dock10, MediaCityUK
09.2011 - 08.2013
  • Implemented a marketing strategy and function from scratch in 2011, solely responsible for developing and maintaining the marketing and PR strategy to meet the company's core objectives working closely with sales.
  • Responsible for leading the business through a successful rebrand from initial research stage through to evolving the brand proposition and identity.
  • Evaluating customer research, market conditions, competitor data and implementing marketing plan alterations as needed.
  • Working closely with creative and PR agencies to deliver campaigns and activities creatively, on time and within budget.
  • Presenting the marketing strategy and brand updates to board members and senior management.
  • Won the JCI Manchester Young Talent Awards - Marketing & PR Professional of the Year 2012.

Marketing Freelancer

Hannah Rockliffe
10.2010 - 08.2011

Senior Marketing Executive

Holden Media
06.2008 - 09.2010

Education

Marketing Strategy -

CIM

Digital Diploma -

CIM
2013

Bsc (Hons) - Business Administration with Marketing

University of Bath
Bath, BAS
2008

A-Levels - Business Studies (A), History (A) and English (B)

Altrincham Grammar School for Girls
2004

Skills

  • Marketing experience within various sectors including property, destination marketing, leisure and retail
  • Good understanding of property marketing within residential, commercial workspace, retail and shopping centres
  • Budget development and management
  • Marketing strategy development and implementation
  • Brand development
  • Building a high-performing marketing team
  • Communications and PR
  • Digital marketing strategy
  • Marketing campaigns

Timeline

Global Marketing Director

Select Property
10.2022 - Current

Marketing Director

Bruntwood
11.2017 - 10.2022

Marketing Consultant

Hannah Rockliffe Ltd
12.2015 - 10.2017

Marketing Manager

Allied London
09.2014 - 11.2015

Area Business Marketing Manager

UK & Ireland - Radisson Hotel Group Radisson Hotel Group
08.2013 - 09.2014

Marketing Manager

Dock10, MediaCityUK
09.2011 - 08.2013

Marketing Freelancer

Hannah Rockliffe
10.2010 - 08.2011

Senior Marketing Executive

Holden Media
06.2008 - 09.2010

Marketing Strategy -

CIM

Digital Diploma -

CIM

Bsc (Hons) - Business Administration with Marketing

University of Bath

A-Levels - Business Studies (A), History (A) and English (B)

Altrincham Grammar School for Girls

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