Hannah Robinson

• Lead a high-performing, 9-member marketing team operating as an 'internal agency', with specialists in UX, SEO, PPC, social media, creative design, CRM, digital strategy, copywriting, and project management.
• Oversee a £2M+ annual marketing budget, driving strategic initiatives to maximise ROI across all marketing activities.
• Spearhead a flagship brand campaign with an annual budget of £180k, enhancing Kingsbridge's market positioning, driving awareness, and delivering measurable impact across B2B and B2C audiences.
• Represent the Kingsbridge brand across all channels, ensuring consistent messaging, positioning, and visual identity to strengthen brand equity and resonance.
• Develop and execute a resourceful and results-driven PR strategy, achieving high-impact media coverage and bolstering the company's reputation as a thought leader within the insurance industry.
• Drive integrated, multi-channel marketing strategies to support lead generation, customer retention, and brand visibility, directly contributing to an annual revenue of approximately £4M.
• Collaborate with internal stakeholders and external agencies to deliver innovative campaigns aligned with business goals and audience needs.
• Leverage data analytics to track performance, optimise strategies, and deliver actionable insights to the rest of the C-suite, ensuring data-driven decision-making at all levels.
• Cultivate a culture of creativity, collaboration, and continuous improvement within the marketing team to ensure delivery of best-in-class campaigns.
• Build scalable systems and processes to manage resources effectively and ensure timely delivery of high-quality projects across all marketing disciplines.

• Inspire clients and develop solutions and strategies to meet clients' brand objectives – overseeing the execution by working with cross-functional account teams.
• Provide senior strategic (and sometimes highly technical) advice regarding campaign-based digital strategies for clients.
• Quote for and then oversee/execute delivery of digital components of
  integrated brand and communications projects, including management of specific projects, teams or outside partners/suppliers, as needed.
• Lead or contribute to pitch teams and proposals and support the
  development of new business (lead gen and from existing clients).
• Apply digital craft through management of clients' digital platforms (social, CMS, CRM, etc.) and creation of digital content, including navigating escalating brand/reputation risks across social platforms.
• Play a central role in overseeing and evolving Infinite Global's own digital activities and performance – website, SEO, social, CRM, digital campaigns, etc.
• Act as a core, fully integrated advisor to retainer clients with whose needs fall outside the realms of purely traditional PR/media relations.
• Provide strategic input into client accounts including the management of client brainstorms and ideas sessions (preparing content, leading presentations etc).
• Propose stream of ideas to improve the quality of service to, and results for, the client.
• Contribute to new business results through the development of ideas and creativity to fuel presentations, proposals and marketing materials.

• Go-to resident digital expert for 3 group brands across 17 different countries, with a 50/50 B2B and B2C split.
• Manage, maintain and optimise 35+ eComms websites across global group, including web health and domain strength building.
• Build successful digital marketing campaigns, including organic and paid activity across all platforms.
• Support the marketing team with optimisation of specific campaigns across different markets, for a range of courses.
• Oversee email strategy, CRM implementation and automation builds, ensuring integrity of data and enabling effective segmentation.
• Build a robust testing strategy for our online presence, driving sales of courses across the path to purchase.
• Manage SEO strategy for all brands within the group, as well as keep C Suite informed on changes within the digital landscape and offering consultancy on how best to prepare and optimise for them.
• Advise the marketing team on best practices and opportunities for social media, and overseeing strategy across paid and organic for a cohesive customer journey.
• Manage and advise on tech stack, including current and future opportunities across CRM, data reporting, paid media, social, and content marketing.
• Develop and deliver marketing reports and dashboards to inform key stakeholders, as well as improve accuracy and reliability of available data.
• Conduct in-depth analysis of industry and competitor marketing activity.
• Build and optimise digital forecasts for marketing performance, and develop KPIs and objectives for all areas of the group.
• Proactively develop actionable insights through data analysis and digital platform fluctuations/updates to help improve decision making and influence business strategies.
• Oversee twice yearly customer data analysis to maintain an accurate LTV (and therefore CPA/ROI from paid activity).
• Marketing budget management of £15-20k per month digi spend, and an overall global digital marketing budget of £400k+ annually.

Period includes following titles;

• Digital Marketing Manager (Kingsbridge Group)
  March 2020 – June 2021 | Tewkesbury, Gloucestershire
• Digital Marketing Manager (Larsen Howie, Kingsbridge Group)
  September 2019 – March 2020 | Melton Mowbray, Leicestershire
• Digital Copywriter (Larsen Howie, Kingsbridge Group)
  November 2018 – September 2019 | Melton Mowbray, Leicestershire