Hannah Roberts
Cirencester,Glouscestershire
Summary
A highly motivated and results-driven Digital Marketing Executive with extensive experience managing multi-platform campaigns and broader digital marketing initiatives. Proven ability to develop and implement strategies that enhance brand visibility, drive engagement, and increase sales. Adept at content creation, analytics, and collaboration across departments and external agencies. Passionate about staying ahead of industry trends and delivering impactful marketing results.
Overview
8
8
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work History
Digital marketing executive
Airband Community Internet
Droitwich, Worcestershire
02.2024 - Current
- Managed the end-to-end operation of Airband's social media presence across 5+ accounts, including Facebook, Instagram, X, Pinterest, YouTube and LinkedIn, encompassing content creation, scheduling, platform maintenance, strategically leveraging them to increase the company's reach and interaction using Social Media Management tools such as Falcon and Loomly.
- Created visually appealing content using a variety of digital tools including Canva, Photoshop and Illustrator, and filmed engaging video content, edited using Adobe Premiere Pro.
- Managed successful paid social media advertising campaigns, demonstrably increasing brand awareness and driving sales.
- Collaborated with the design team and external agencies for the creation of compelling digital content for various platforms.
- Monitored and analysed social media performance using Meta Business Suite, Brandwatch and Google Analytics through UTM tracking, providing insightful reports to key business stakeholders.
- Partnered with PR agencies to execute multi-media campaigns in the press, website and social media to enhance brand perception.
- Assisted in the creation of Direct Mail materials and overall campaign planning to align with the broader marketing strategy.
- Responsible for copywriting for various marketing communications ensuring a consistent brand voice.
- Launched email marketing and SMS campaigns using Campaign Monitor and SMSPortal to drive sales.
- Set up automated email journeys using automation software such as Zapier to nurture leads based on user journey.
- Developed lead generation strategies and improved CRM (Salesforce) setup for efficiency to drive sales.
- Refined customer engagement strategy to leverage revenue streams such as introducing a refer-a-friend program with Aklamio and launching one-click customer upgrades.
- Created comprehensive user guides for new and existing products for internal and external use.
- Represented marketing in product development projects, devising a strategy for how products were presented to customers and producing supporting materials for product launches.
- Conducted consumer research using social listening tools such as Brandwatch and commissioned PR surveys to enhance customer engagement.
Social Media Manager (Maternity Cover)
Airband Community Internet
Droitwich, Worcestershire
02.2023 - 02.2024
- Managed all organic social media activities for Airband.
- Developed social media strategies, executed campaigns, analysed results, and reported against KPIs.
- Stayed updated on new digital technologies and social media best practices for continuous improvement in service delivery.
- Effectively managed crises to mitigate damage to brand reputation online.
- Executed PR campaigns aimed at enhancing brand image
- Coordinated with internal teams and departments to ensure social media activities effectively supported sales, customer service, and technical support functions.
- Cultivated strong working relationships across the organisation and collaborated with various departments to achieve mutual goals.
- Assisted in creating a second successful TV advertising campaign that aired on ITVX, Sky AdSmart and Amazon Prime.
Digital Marketing Assistant
Airband Community Internet
Droitwich, Worcestershire
03.2022 - 02.2023
- Created content for the website, social media and other channels.
- Wrote blog posts and copy for landing pages based on SEO practices using tools such as Semrush and Moz Pro.
- Developed helpful user guides for the website's knowledge base, helping customers to self-serve and reduce strain on customer services.
- Played a key role in the rebranding of the organisation and assisted with the launch of our first TV ad campaign, which streamed on ITVX, Sky AdSmart and Amazon Prime with impactful results.
- Assisted with the planning and creation of PPC campaigns using Google Ads.
- Contributed towards the strategy to improve Trustpilot score, increasing from 3.9 to 4.3
Digital Marketing Apprentice
Airband Community Internet
Worcester
12.2020 - 03.2022
- Created content for the website, social media and other channels.
- Assisted in the planning and execution of larger projects, such as video and photo shoots.
- Conducted competitor and industry research to stay ahead of trends.
- Assisted in PR campaigns and events to represent the brand.
- Developed knowledge of the key principles of Marketing and Digital Marketing.
- Gained experience using digital marketing software and tools, covering Google Analytics, Google Ads, SEO, HTML5, social media marketing, affiliate marketing, email marketing, and more, to build a solid foundation in digital marketing.
- Completed a digital marketing L3 diploma alongside my work and achieved a distinction.
Store Associate
House of Fraser
Swindon
03.2019 - 06.2020
- Maintained store organisation and provided high-quality customer service.
Crew member
McDonald's
Swindon
07.2017 - 03.2019
- Delivered fast, efficient service and supported team operations in a high-pressure environment.
Education
Level 3 Apprenticeship - Digital Marketing
TDM
Worcester, Worcestershire 12.2020 - 03.2022
OCR Level 3 Cambridge Technical Diploma - Media
New College Swindon
Swindon 09.2017 - 05.2019
Ascentis Level 1 Award - Healthy Living/Internet Safety/Equality and Diversity
New College Swindon
Swindon06.2019
GCSEs -
Bradon Forest School
Wiltshire 09.2012 - 05.2017
Skills
- Social media management (Falcon/Brandwatch, Loomly, Meta Business Suite)
- Google Analytics
- Google Ads
- SEO (Search Engine Optimisation) (Semrush, Moz Pro)
- Email marketing (Campaign Monitor)
- SMS marketing (SMSPortal)
- Automation tools (Zapier)
- Video production
- Video editing (Premier Pro)
- Photo editing and graphics (Photoshop, Canva, Illustrator)
- Copywriting
- HTML5 CSS
- Website management and CMS (WordPress)
- CRM (Salesforce)
- Consumer research (Brandwatch)
- Trustpilot for business
- Microsoft Office
- Customer Service
Certification
Google Ads Certification
Timeline
Digital marketing executive
Airband Community Internet
02.2024 - Current
Social Media Manager (Maternity Cover)
Airband Community Internet
02.2023 - 02.2024
Digital Marketing Assistant
Airband Community Internet
03.2022 - 02.2023
Level 3 Apprenticeship - Digital Marketing
TDM
12.2020 - 03.2022
Digital Marketing Apprentice
Airband Community Internet
12.2020 - 03.2022
Store Associate
House of Fraser
03.2019 - 06.2020
OCR Level 3 Cambridge Technical Diploma - Media
New College Swindon
09.2017 - 05.2019
Crew member
McDonald's
07.2017 - 03.2019
GCSEs -
Bradon Forest School
09.2012 - 05.2017
Ascentis Level 1 Award - Healthy Living/Internet Safety/Equality and Diversity
New College Swindon
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