Hannah Reed

• Develop and implement comprehensive digital strategies to increase brand awareness, engagement, and drive traffic
• Write and build detailed briefs for Edinburgh Rugby graphics for our graphic designer and external creative agency
• Work collaboratively with the Engagement Lead to produce high-quality digital content (including graphics, digital and written).
• Collaborate with Scottish Rugby and Glasgow Warriors colleagues to ensure the Edinburgh Rugby marketing strategy reflects corporate priorities and aims
• Manage relationships with third-party marketing and digital suppliers, including, but not limited to, media buyers, league partners, and out-of-home providers.
• Lead the club’s annual kit design process in collaboration with Macron
• Coordinate the email marketing strategy, aimed at retaining and growing the communications database and drive sales
• Budget management for all spending across the Marketing and Engagement team

• Manage the development, administration and content strategy for the Edinburgh Rugby website
• Launched and maintained Edinburgh Rugby's TikTok channel
• Planned and developed the email marketing strategy, aimed at retaining and growing the
communications database and drive sales
• Manage CRM database (Sports Alliance)
• Responsible for the delivery, continuous review and improvement of the digital matchday
experience
• Track digital platform performance across all channels
• Use marketing data, analytics and insights to inform decisions and strategies
• Liaised with key stakeholders and provide marketing support on key projects to achieve strategigoalsc
objectives
• Manage relationships with third party marketing and digital suppliers
• Lead contact with third party design team to ensure on brand creative for social media graphics

• Project lead on the development of new Edinburgh website in collaboration with Scottish Rugby and an external design agency
• Continued management of edinburghrugby.org
• Responsible for all club email communications
• Social media: content creation, scheduling and posting across multiple platforms
• Responsible for collating the club's social media analytics
• General office admin including invoicing

Saracens Marketing & Media Department
• Social media: content creation, scheduling & posting.
• CMS: writing copy & creating new content for the website using Orchard
• Match Days: control of Saracens’ Instagram Stories and management of Saracens’ Snapchat

Allianz Park Events
• Website: working with an external web design company to create a new website for Allianz Park, the Home of Saracens
• Marketing: creating both online & print marketing content for Allianz Park Events

The Saracens Way
• Designed and built a new website for The Saracens Way

Saracens Sport Foundation
• Co-ordinating the design and build of their new website

I use a variety of content creation & manipulation software including PhotoScape X, Adobe Spark Post, Adobe Photoshop Mix and VSCO when developing assets for social media. I have also used analytical tools including Sprout Social and Snaplytics.