Summary
Overview
Work history
Education
Skills
Accomplishments
Certification
References
Timeline
Generic

HANNAH DANFER

London

Summary

Buyer with solid track record in retail industry. Proven history of successful purchasing strategies, cost reduction and vendor negotiation, combined with understanding of market trends and customer needs. Committed to delivering value for organisations through cost-effective procurement, innovative sourcing, and focused supplier management.

Specialist in sourcing luxury vintage product and supplying global industry leaders including Selfridges & Vestiaire Collective.

Overview

5
5
years of professional experience
2020
2020
years of post-secondary education
1
1
Certification

Work history

Head Of Womenswear

Vintage Threads
London
03.2025 - Current
  • Led womenswear buying operations across all Vintage Threads outlets, including Selfridges and large international clients.
  • Spearheaded international supply chain development through effective multi-language communication
  • Formulated pricing strategies to maximise profit margins, leading to company growth of 30% across the whole of womenswear
  • Oversaw buying processes from selection to contract finalisation, enhancing operational efficiency.
  • Monitored market trends to inform strategic buying decisions, increasing product sell-through rate by 12%
  • Developed innovative strategies to increase audience engagement and product reach.
  • Provided comprehensive product information to support informed purchasing.
  • Identified key customer buying trends to guide marketing strategies and forecasts.
  • Negotiated contracts for favourable terms regarding quality, cost, and delivery.
  • Enhanced reporting capabilities by implementing robust data analytics tools.
  • Developed detailed reports using advanced features of the SAP Business Intelligence module, aiding decision-making process at all levels of management.
  • Analysed market trends to predict future pricing movements.

Store Manager & Buyer - Selfridges

Vintage Threads
London
01.2023 - Current
  • Led design and execution of visual merchandising strategies for Selfridges Outlet.
  • Managed rotas and scheduling to optimise staff efficiency.
  • Conducted weekly reports for internal stakeholders and key business partners.
  • Curated stock to maximise sales revenue through data-driven insights.
  • Drove sales initiatives based on shop data to achieve KPIs.
  • Oversaw recruitment processes for sales and management positions.
  • Directed design and construction of a new Selfridges location, ensuring brand alignment.
  • Executed in-depth inventory management to derive critical business insights.

Digital & Retail

Lush Cosmetics
London
01.2021 - 01.2022
  • Created marketing materials for physical and digital channels.
  • Managed Talent and PR clients, liaising with celebrities, stylists, and influencers.
  • Developed custom themes to enhance website aesthetic appeal.
  • Optimised site performance through thorough HTML and CSS troubleshooting.
  • Incorporated SEO best practices to improve visibility in search engines.
  • Designed site-specific interfaces for navigation, data management, and e-commerce needs.

Education

Bachelor of Arts - Fashion Marketing

University of the Arts London - LCF
London
09.2021 - 06.2024

A Levels - Biology, Psychology, English Language

Churston Ferrers Grammar School
/2015 - 01.2017

Skills

  • Consumer psychology and trend forecasting
  • Digital and social marketing
  • Fashion marketing strategy and history
  • Global branding and communication
  • Website development and e-commerce
  • Microsoft Office Suite proficiency
  • Xero and bookkeeping expertise
  • Price negotiation and pricing analytics
  • Visual merchandising techniques
  • Luxury vintage buying skills
  • Data analysis and management
  • SAP software knowledge
  • Sustainability awareness and ethical sourcing

Accomplishments

  • Lead in design, management and product curation of new Selfridges outlet for Vintage Threads
  • Lead in product sourcing for pop-up events internationally showcasing luxury vintage product, including Selfridges and Vestiare Collective.
  • Production of a British Fashion Council scheduled show, including seating, guestlist, venue sourcing, model hire, lighting, makeup and styling.
  • Helped design, code and migrate the Lush e-commerce site to a brand new website.

Certification

- Authentication of Luxury goods, including bags and ready-to-wear from a large number of luxury brands.

References

References available upon request.

Timeline

Head Of Womenswear

Vintage Threads
03.2025 - Current

Store Manager & Buyer - Selfridges

Vintage Threads
01.2023 - Current

Bachelor of Arts - Fashion Marketing

University of the Arts London - LCF
09.2021 - 06.2024

Digital & Retail

Lush Cosmetics
01.2021 - 01.2022

A Levels - Biology, Psychology, English Language

Churston Ferrers Grammar School
/2015 - 01.2017

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HANNAH DANFER