Innovative and forward-thinking Marketing Communications Manager with a history of spearheading highly successful, cohesive, focused marketing campaigns and branding initiatives. Offers multifaceted skills in communications and strategic planning honed in demanding environments. Accomplished in driving competitive growth and consistently achieving targets.
Hi, I’m
Hannah Craig
Brighton
Summary
Overview
12
years of professional experience
5
years of post-secondary education
Work History
PaxtonBrighton, East sussex
Marketing Communications Manager
10.2013 - Current
Job overview
- Developed and lead a world class Communications, Design and Events team. Comms team awarded the highest 3* rating in 2023 Best Companies survey
- Lead the redesign and development of the multi language/territory website. Over the 3 years since launch and through the pandemic, we've maintained an excellent bounce rate of 54% whilst more than doubling our monthly global users, exceeding predictions by 25k a month
- Created an engaging internal communications platform - utilising print, web and video. Increasing internal engagement from 40% to 64% over the last 12 months
- Coached and mentored public relations staff to maintain leading company reputation, in 2022 which went on to surpass targets for the year by 40%
- Assessed impact of current communications and tackled areas of weakness.
- Set standards for outgoing content, producing templates and examples.
- Introduced process changes resulting in improved communication metrics.
- Planned daily operations to focus team efforts on current priorities.
- Monitored team budgets and forecasts to deliver against annual targets.
Arts Media Contacts/ArtsinformLewes, East Sussex
Account Manager and Social Media Consultant
09.2011 - 10.2013
Job overview
- Maintained and developed a contacts list arts correspondents, media outlets and influencers all over the world
- Designed effective templates to support organisations publish press alerts and releases
- Ran bespoke social media workshops to art fairs, organisations and galleries
- Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
- Adapted social media plan based on market research and customer data.
- Identified potential influencers and ambassadors suitable for brand, using social monitoring and listening tools.
Education
Chartered Insitute of Marketing Oxford, Oxfordshire
Diploma of Higher Education from Professional Marketing
01.2015 - 06.2016
University Overview
- Digital Strategy
- Digital Marketing
University of BrightonBrighton
Master of Arts from History of Design
09.2009 - 07.2010
University Overview
University of BrightonBrighton
Bachelor of Arts from History of Decorative Arts
09.2005 - 07.2008
University Overview
Skills
- Marketing strategy
- Brand building
- Digital Communications
- Crisis Communication Strategy
- Integrated marketing understanding
- Public and Media Relations
Timeline
Chartered Insitute of Marketing
Diploma of Higher Education from Professional Marketing
01.2015 - 06.2016
Marketing Communications Manager
Paxton
10.2013 - Current
Account Manager and Social Media Consultant
Arts Media Contacts/Artsinform
09.2011 - 10.2013
University of Brighton
Master of Arts from History of Design
09.2009 - 07.2010
University of Brighton
Bachelor of Arts from History of Decorative Arts
09.2005 - 07.2008
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