Hanan Abdel Khalek
London
Summary
Innovative Brand Strategist and digital marketing specialist with a focus on impactful storytelling and brand messaging. Directs creative campaigns that align visual direction with strategic objectives, ensuring maximum audience resonance. Cultivates strong relationships through attentive client engagement and meticulous project management.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Brand Strategist + Marketing lead
Independent Consultant
London
2024.09 - Current
- Directed brand messaging across campaigns, drops, and social media for luxury fashion brands.
- Built cohesive brand identity and visual direction to enhance storytelling design.
- Coordinated pop-up events to boost brand presence and engagement.
- Strategized social media rollout and secured key partnerships.
Sales + Brand management
D2MS
2023.01 - 2024.01
- Leveraged brand storytelling to deliver curated client experiences that connect products with audience needs.
- Developed and executed marketing campaigns to enhance client engagement and drive revenue.
- Managed sales across multiple brands, ensuring alignment with brand identity.
- Maintained strong client relationships through personalized service and meticulous attention to detail.
- Oversaw product presentation and visual merchandising across digital and in-person channels.
Brand and marketing manager
Threelancers
2020.01 - 2023.01
- Curated and promoted brand narratives across multiple clients to engage target audiences.
- Developed tailored marketing campaigns and content strategies for diverse brands.
- Managed social media, email, and digital channels to enhance customer engagement.
- Collaborated with creative teams to ensure alignment of campaigns and visual merchandising with brand identity.
Campaign lead
Nike
2020.06 - 2020.09
- Directed campaign narrative for Nike sneaker, emphasizing culture-first storytelling from MENA and London street culture.
- Executed strategic campaign that significantly boosted product sales and commercial performance.
- Oversaw social media efforts to effectively engage target audiences and promote product launches.
EDITOR + partnerships
Amaliah
2018.01 - 2020.01
- Led editorial strategy commissioning and editing impactful content across culture
- Wrote and optimised original features, managed cross-platform storytelling
- Ran campaigns with Pinterest, m&s, Ebay, Shortlist, Stylist
- Organised community pop up events.
Assistant
ITP Publishing
Dubai
2013.01 - 2013.05
- Researcher, editor, and writer for publication.
- (Ahlan Dubai)
Writer/ news assistant
Thomson Reuters Foundation
2017.01
- Developed and executed compassionate, community-focused communications campaigns to raise awareness and increase engagement for a grassroots charity.
Newsroom assistant
BBC WORLD
2012.01
- Researched, wrote, edited scripts for the newsroom.
Education
Masters - Media and Politics
SOAS University
Bachelor of arts - English Literature + French
University of Westminster
Skills
- Marketing strategy and campaigns
- Social media management
- Content creation and curation
- Copywriting and storytelling
- Influencer marketing and partnerships
- Campaign planning and execution
- Brand identity and visual merchandising
- Performance analysis and reporting
- Inventory management and procurement
- Administrative operations
- Luxury clienteling and relationship management
- Sales performance and KPI achievement
- Fashion expertise and product knowledge
- Event coordination and pop-up management
- Team leadership and training
- Trendspotting and audience engagement
Certification
- Social Producer, MEE News, 2025
- Marketing & Storytelling, Amnesty International, 2017
- Google Cloud Generative AI Leader Certification, Chartered Institute of Professional Certifications, 2023
- Certified Generative AI Specialist (CGAI), University of California, 2023
Languages
English
Proficient
C2
Arabic
Upper Intermediate
B2
French
Intermediate
B1
Hobbies and interests
- Visual arts and painting • Creative writing and poetry • Videography and film • Dance • Kickboxing • Football
Timeline
Brand Strategist + Marketing lead
Independent Consultant
2024.09 - Current
Sales + Brand management
D2MS
2023.01 - 2024.01
Campaign lead
Nike
2020.06 - 2020.09
Brand and marketing manager
Threelancers
2020.01 - 2023.01
EDITOR + partnerships
Amaliah
2018.01 - 2020.01
Writer/ news assistant
Thomson Reuters Foundation
2017.01
Assistant
ITP Publishing
2013.01 - 2013.05
Newsroom assistant
BBC WORLD
2012.01
Masters - Media and Politics
SOAS University
Bachelor of arts - English Literature + French
University of Westminster