Hanan Abdel - Khalek

• Driving growth for Instacart in Egypt by blending hyper-local insights with digital-first strategies-turning everyday grocery runs into effortless app journeys.
• Directed content creation, boosting organic traffic on digital platforms.
• Established partnerships, fostering company reputation and outreach.
• Implemented SEO practices for improved website visibility.
• Developed marketing strategies for effective brand positioning.
• Bolstered customer base through targeted direct email marketing campaigns.
• Analysed competitors' activities, keeping abreast of industry dynamics.

• Responded to customer feedback with effective solutions, improving customer experience.
• Enhanced consumer engagement by creating compelling content strategies.
• Analysed market trends for informed strategic decisions.
• Managed relationship with key stakeholders, strengthening the company image.
• Spearheaded brand strategy development, increasing market presence.
• Launched new product lines, boosting overall brand recognition.
• Established and maintained consistent brand messaging across multiple platforms.

• Orchestrated successful PR events, elevating brand awareness.
• Analysed market trends for informed strategic decisions.
• Established and maintained consistent brand messaging across multiple platforms.
• Coordinated with sales and marketing departments, ensuring consistency in brand representation.
• Led cross-departmental teams for successful product launches.
• Spearheaded brand strategy development, increasing market presence.
• Collaborated with external agencies to produce high-quality promotional materials.
• Launched new product lines, boosting overall brand recognition.
• Managed relationship with key stakeholders, strengthening the company image.

• Managed team of creatives to build campaigns for brand awarness
• Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
• Assessed impact of current communications and tackled areas of weakness.
• Negotiated improved advertising prices to bring campaign costs under budget.
• Monitored team budgets and forecasts to deliver against annual targets.
• Created engaging press releases to gain print and broadcast coverage.
• Lead team meetings, resulting in more coordinated efforts towards achieving company goals.
• Stayed up-to-date on new digital technologies and social media best practices for continuous improvement in service delivery.
• Established solid rapport with customers using superior communication skills on various platforms, fostering loyalty and trust.
• Influenced positive brand perception by promptly addressing customer concerns on social platforms.
• Produced regular reports on social media performance to inform future strategies.
• Monitored industry trends for incorporation into our social media strategy.
• Drove audience growth through targeted advertising campaigns across multiple platforms.
• Optimised SEO practices for improved website traffic.
• Boosted customer engagement with effective management of all social media platforms.
• Developed engaging online content for improved customer interaction.
• Cultivated a strong community online through consistent, meaningful dialogue with followers.
• Increased brand visibility by developing and implementing strategic social media campaigns.
• Product launch campaigns
• Content Calendar
• Meetings with high stake holders like ceo etc
• Managed all product shoots video and photo

Designed a heritage sneaker with Nike and led the planning and execution of its creative campaign.

• Pioneered digital and print campaigns resulting in increased brand awareness.
• Elevated company profile by designing novel promotional materials.
• Achieved brand consistency by implementing creative strategies across all marketing channels.
• Developed comprehensive creative briefs clearly outlining project objectives and deliverables.
• Oversaw all stages of video production process ensuring timely completion.
• Built design mockups and prototypes with Adobe Creative Cloud, Crello and PaintShop Pro.
• Used skills in Illustrator, InDesign and GIMP to create unique images and layouts.
• Sketched and diagrammed design concepts to share vision and collected feedback.
• Created 3D graphics and animations with Autodesk 3ds Max.

• Led editorial strategy commissioning and editing impactful content across culture, identity, and faith while amplifying underrepresented voices.
• Wrote and optimised original features, managed cross-platform storytelling, managed content calendar, and ran campaigns.
• Managed a team of freelance writers for better content generation.
• Led brainstorming sessions for creative content development.
• Achieved faster publication timelines by streamlining editing processes.
• Encouraged team collaboration resulting in enhanced productivity.
• Developed engaging editorial calendar with various thematic focuses.
• Pitched unique story ideas leading to increased readership.
• Briefed writers on scope of writing projects, giving appropriate contextual information to boost quality of work.
• Tailored content to priorities and preferences of target reader group demographic.
• Crafted compelling copy in full adherence to different style guides and tones of voice.
• Researched issues and checked facts, maintaining high standard of journalistic integrity.

• Developed and executed compassionate, community-focused communications campaigns to raise awareness and increase engagement for a grassroots charity.
• Spearheaded social media campaigns, boosting online presence.
• Implemented innovative PR methods, significantly raising brand awareness.
• Compiled detailed competitor analysis reports; identified opportunities for growth.
• Conducted thorough market research to inform targeted communication strategies.
• Strategically used SEO techniques in web content creation; achieved higher search engine rankings.
• Developed strategic communication plans to enhance brand visibility.
• Enhanced public understanding of company initiatives by creating compelling press releases.
• Led crisis management efforts with prompt and accurate messaging.
• Organised key corporate events for strengthened stakeholder relationships.

• Developed and executed compassionate, community-focused communications campaigns to raise awareness and increase engagement for a grassroots charity.
• Created captivating headlines, resulting in increased reader engagement.
• Crafted persuasive sales pitches, increasing product interest.
• Conducted interviews for feature stories, leading to exclusive content creation.
• Edited and proofread articles to ensure high-quality final publications.

• Researcher, editor, and writer for publication Ahlan! with the company ITP Publishing.
• Streamlined office processes with implementation of new filing system.
• Liaised with clients to maintain relationships and foster repeat business.
• Coordinated team meetings to enhance communication and productivity.
• Facilitated smooth running of operations through efficient task management.
• Handled various day-to-day admin responsibilities to maintain smooth business operations.

• Researched, wrote, edited scripts for the newsroom.
• Sustained high levels of organisation with attention to detail.
• Streamlined office processes with implementation of new filing system.
• Researched industry trends, contributing to strategic planning.
• Recorded meeting minutes accurately, aiding in accountability and record keeping.