Summary
Overview
Work history
Education
Skills
Hobbies and Interests
Languages
References
Timeline
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Hana Sellwood

Chiddingfold,Surrey

Summary

Accomplished sales professional with a proven track record in achieving sales targets and fostering strategic partnerships. Expertise in account management, customer support, and negotiation skills, complemented by proficiency in Microsoft Office Suite and digital marketing understanding. Demonstrates strong capabilities in presentation delivery, team collaboration, and cross-functional teamwork. Adept at sales forecasting and strategy development, with a focus on new business prospecting and customer retention techniques. Career goals include leveraging B2B sales experience to drive business growth through innovative sales strategies and adaptability in dynamic sales situations.

Overview

21
21
years of professional experience
6
6
years of post-secondary education

Work history

Key Account Executive

Playmobil UK
Basildon, Essex
03.2021 - 07.2025
  • Managing portfolio of accounts within the South of England region as well as number of key accounts
  • Maintaining detailed account records using in house reporting systems for improved tracking and reporting.
  • Negotiating contract terms successfully to secure profitable deals.
  • Designing compelling sales proposals in response to unique customer requirements.
  • Managing key account communications, enhancing client understanding and satisfaction.
  • Analysing consumer data to predict future purchasing trends for informed decision-making.
  • Forecasting sales volumes and managing stock levels.
  • Analysing market trends to identify potential areas of opportunity.
  • Evaluating products to select mix meeting current customer demand.
  • Executing tailored marketing initiatives, increasing brand visibility amongst target audiences.
  • Monitoring competitor activities, responding creatively to maintain relevancy and competitive edge.
  • Visual merchandising to ensure the best store placement.
  • Coordinate delivery of products and services efficiently meeting all deadlines.
  • Provide expert advice on product offerings, facilitating informed decision-making by clients.
  • Identify new business opportunities and increased lead generation to grow profits.

Store Manager / Buyer

Enchanted Wood Toys
Farnham
04.2010 - 11.2020
  • Owning the buying process end to end for the Farnham store, building partnerships with suppliers and successfully negotiating on price.
  • Responsible for ensuring a consistently high standard of presentation in the store and maximising the shopping experience for our customers.
  • Reporting on and analysing sales figures.
  • Forecasting sales volumes and managing stock levels.
  • Managing and leading a team of 7.
  • Maintaining an accurate record of all pricing, sales and activity reports.
  • Personal responsibility for resolving all customer complaints.
  • Responsible for staff rotas and the end to end recruitment process; including interviews and training of all new staff.
  • Customer service including personal shopping experiences, upselling of products to accompany purchases and gift wrap services.
  • Running the tills and cashing up.
  • Dealing with online orders

Assistant Manager at the Refectory

The Spirit Group
Milford, Surrey
03.2006 - 02.2009
  • Responsible for staff rotas and payroll.
  • Leading the team and allocating roles and responsibilities as required.
  • Placing orders with suppliers and entering invoices.
  • Personal licence holder.
  • Front of house, dealing with all reservations and managing customer queries.
  • Opening, closing and cashing up

Front of House Staff

The Highland Heritage Group
Scotland
05.2004 - 01.2006
  • This was my first employment in the UK, working as part of the front of house team.
  • Handling all customer questions and resolving any issues

Education

NVQ Level 3 - Retail Management

City and Guilds
01.2011 - 01.2012

NVQ Level 2 - Hospitality

City and Guilds

Degree - Hotel Management

Hotel Academy
01.1999 - 01.2004

Skills

  • Sales target achievement
  • Strategic partnerships
  • Customer support
  • Negotiation skills
  • Presentation delivery
  • Cross-functional teamwork
  • Sales forecasting
  • Sales strategy development
  • Microsoft office suite proficiency
  • Digital marketing understanding
  • New business prospecting
  • Business administration
  • Financial reporting
  • B2B sales experience
  • Adaptability in sales situations

Hobbies and Interests

I have two children aged 16 and 13 and  I am fortunate enough to live in the beautiful Surrey countryside. I am involved with local community and do a variety of fundraising events for youth organizations in our village as well as raising money for other charitable causes.

Languages

Slovak
Native
English
Fluent

References

References available upon request.

Timeline

Key Account Executive

Playmobil UK
03.2021 - 07.2025

NVQ Level 3 - Retail Management

City and Guilds
01.2011 - 01.2012

Store Manager / Buyer

Enchanted Wood Toys
04.2010 - 11.2020

Assistant Manager at the Refectory

The Spirit Group
03.2006 - 02.2009

Front of House Staff

The Highland Heritage Group
05.2004 - 01.2006

Degree - Hotel Management

Hotel Academy
01.1999 - 01.2004

NVQ Level 2 - Hospitality

City and Guilds
Hana Sellwood