Spearhead outbound lead generation efforts for B2B transport services, targeting sectors including hospitality, healthcare, education, retail, and local authorities.
Consistently generate 50–70 qualified leads per week, contributing directly to a 20% increase in monthly client acquisitions.
Convert leads into high-value opportunities by identifying business needs and aligning them with tailored transport solutions.
Successfully signed over 30 new business accounts within the first 6 months, including multi-site pub chains, private schools, and NHS-affiliated sites.
Collaborate with the sales team to develop pitch strategies, resulting in a 35% improvement in closing rates on warm leads.
Business Development Representative
Florence
12.2022 - 02.2025
Prospected and engaged care home managers and group owners through multi-channel outreach, leveraging cold calls, LinkedIn, and email campaigns to drive pipeline growth.
Conducted tailored product demonstrations virtually and in-person meetings, effectively communicating the platform's value proposition to decision makers.
Owned the full sales cycle from initial outreach to close, successfully onboarding 16 care homes in a single month, achieving a 400% increase in billing accounts.
Gathered and relayed customer insights to the product team, contributing to UX/UI enhancements that improved platform adoption.
Represented the company at industry events, expanding brand presence, strengthening client relationships, and generating high value leads.
Utilised CRM tools to track prospect interactions, manage the sales pipeline, and optimise follow-ups, ensuring efficient lead nurturing and deal progression.
First Line IT Support
A2B Cars
10.2020 - 10.2022
Provided technical support to end users, troubleshooting and resolving IT issues while effectively communicating solutions in a clear, customer friendly manner.
Delivered product and system walkthroughs, presenting technical concepts to non-technical stakeholders, enhancing user adoption and satisfaction.
Developed strong problem solving and active listening skills, ensuring customer needs were accurately assessed and addressed.
Managed and prioritised a high volume of support tickets, demonstrating strong time management and the ability to work under pressure.
Used CRM and ticketing systems to log interactions, track customer issues, and identify trends to proactively improve service delivery.
Team Leader
Home Fundraising
11.2014 - 02.2016
Led, motivated, and coached a team of fundraisers to exceed daily and weekly donation targets, nurturing a high-performance sales culture.
Conducted regular training sessions to enhance team members' communication, persuasion, and objection handling skills, improving overall conversion rates.
Monitored individual and team KPIs, providing actionable feedback to drive continuous improvement and maximise donor acquisition.
Engaged potential donors through face-to-face interactions, effectively delivering compelling pitches that built rapport and secured long-term contributions.
Collaborated with senior management to develop new sales scripts and engagement techniques, improving team performance and donor retention.