Haider Tanveer
London
Summary
A seasoned & dynamic Digital Marketing Strategist with a proven track record of executing full-funnel, omnichannel marketing strategies across all digital channels. With a predominant focus on paid media channels. I specialise in both acquisition and retention strategies for lead generation and e-commerce businesses.
I have worked across diverse industries, from FMCG online retail to luxury brands, and private aviation, collaborating with companies operating in the UK, USA, Africa, and the Middle East. My approach is data-driven and highly analytical, leveraging insights to optimise campaigns and drive measurable business impact.
A critical thinker with strong business acumen and commercial awareness, I excel at understanding audiences and crafting strategies that align with both marketing and overarching business objectives. I am proficient in utilising third-party tools like SimilarWeb and GWI to extract insights, refine targeting, and enhance performance.
While my expertise lies in digital marketing and strategy, what sets me apart is my ability to integrate business strategy into my approach. Every activation, optimisation, and campaign I execute is designed not just to improve marketing performance but to drive tangible business growth for my clients.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work History
Senior Digital Marketing Manager
Bamboo Nine
Brighton, Brighton and Hove
10.2023 - Current
- leveraged GWI data to define core buyer personas, implementing a full-funnel marketing strategy across Google and Meta Ads. Accommodating towards a complex user journey, driving a 90% increase in leads and a 127% improvement in the qualified rate YoY, Performance success secured contracts for several global franchisees.
- Addressed luxury market challenges by conducting macro & competitor analysis, identifying cost-effective growth opportunities in the luxury sector. Pitched and launched an outlet offering, generating £15K in additional revenue at a 600% ROAS.
- Optimised Google Ads strategy for a private aviation client by adopting a commercial approach & leveraging seasonal trends, sporting events, and business conferences. Developed a marketing calendar & budget pacing framework, achieving a 72% uplift in conversion rate and a 175% increase in leads YoY.
- Pitched and led the integration of a CRM while identifying keyword growth opportunities via Similar Web & Semrush. Optimised targeting by doubling down on truly high-value keywords and locations, driving a 105% increase in qualified leads and a 75% reduction in true CPA YoY.
- Implemented a save & sale strategy for e-commerce client by optimising top sellers, integrating Salesfire (AI-driven up-selling tool), and analysing CRM, identifying high-ROI & LTV categories. Justified re-targeting activation's via Google & Meta, driving a +200% YoY increase in new customer ROAS and an 80% QoQ boost in retention revenue from email marketing.
- Driving a +48% increase in CVR% (YoY) and a 60% (YoY) uplift in call-back requests via LinkedIn ads for my B2B SAAS client. Through crafting an omnichannel marketing strategy alongside SEO & email marketing, in developing a LinkedIn ads white paper strategy for consideration campaigns.
Paid Media Manager
EO Group
London
04.2021 - 10.2023
- Increased gross margin by 11% (4 points) & contribution line by +25 within Q2 of 2022, by introducing custom label strategy and optimising campaigns via custom labels
- Within 4 months, increased PLA campaign ROI from 400% to 700% via feed attribution development, A/B testing ads and landing pages, and incorporating smart bidding strategies
- Implemented Paradome (Click Fraud tool), resulting in cost-saving of £120k in PPC budget (£1.6M yearly budget) for fiscal 22
- This initiative not only reduced cost of sale (COS) by 22% and increased ROI, but also enhanced audience acquisition by targeting more relevant users
- Increased percentage of SGP business customers (high-value) by 30% through in depth analysis and optimisation of audience, SKU and lifetime value data (CRM)
- Increased number of new business customers by 30% per month, by targeting & re-targeting customers within consideration phase of funnel to conversion, via Discovery & YouTube ads
- All within CPA 40% lower than PLA
- Reduced wasted ad spend by £8k per month by analysing customer lifetime value and future contribution data via CRM
- Increased number of NBO email sign ups by +120% by improving UX and UI on check out pages
- Highlighting company USPs, & benefits of being subscribed business customer
- Deployed PMAX campaign to assist vendor funding, increasing revenue by +230%, and increased branded search terms by 150% within 2 months
- Implemented data driven attribution to accurately measure & establish top of funnel paid search activity, driving brand awareness and incremental sales 4 weeks after initial campaign launch
Performance Marketing Senior Executive
EMAP Publishing (B2B & B2C)
London
02.2019 - 08.2020
- Deployed meta ads sequencing campaign to nurture and build future pipeline of magazine subscribers
- Increasing branded search term monthly keyword volume by 525% and increasing new avg month subscribers by 80%
- Decreased new subscribers CPA by -65%, through critical analysis and optimisation of audience, keyword bid adjustments and ad quality score optimisation
- Increase new subscribers AOV by 35%, through implementing WYMANS through cross selling initiatives
- Increased CTR% by 80% and CVR% BY 50% by incorporating new customer promotions and free gifts in ad copy and messaging
Paid Media Executive
Summit
City Of London, LND
10.2017 - 01.2019
- Reviewed and revised client keyword & search ad messaging strategy, focusing on 'purchase intent' keywords, driving 400% increase in ctr% and 170% increase in CVR%
- Liaised with email marketing manager to re-target abandoned basket customers with dynamic display ads via GDN, increasing new customer acquisition rate by +200% per month
- Implemented A/B testing on landing page, driving CVR% by +150%
- Set up and launched dynamic price insertion within all ad copy, increase CTR% by 250% and CVR% by 100%
Education
Bachelor of Arts - Business Management & Marketing
University of Westminster
London, ENG 09.2014 - 08.2017
Skills
- Microsoft Office
- Data analytics
- Google Ads & Microsoft Ads
- Results-Driven approach
- Entrepreneurial & business acumen
- E-Commerce
- Customer funnel Marketing
- GA-4 & CRM
- Commercial attentiveness
- Critical thinking
- Stakeholder management
Languages
Punjabi
Upper intermediate
English
Native
Affiliations
- Paddle Ball
- Travelling
- Cooking
- Writing
Accomplishments
Due to the strategy I formulated and led, my agency was offered the contracts for our UK Luxury clients global Digital marketing contract. Including their US, AU & EU franchises.
Timeline
Senior Digital Marketing Manager
Bamboo Nine
10.2023 - Current
Paid Media Manager
EO Group
04.2021 - 10.2023
Performance Marketing Senior Executive
EMAP Publishing (B2B & B2C)
02.2019 - 08.2020
Paid Media Executive
Summit
10.2017 - 01.2019
Bachelor of Arts - Business Management & Marketing
University of Westminster
09.2014 - 08.2017
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