Hafsa Khan
London
Summary
Driven individual with keen sense for market trends and talent for visual merchandising, coupled with strong analytical and organizational skills. Possesses solid foundation in retail management and customer service, enabling seamless inventory management and strategic product placement. Ready to enhance sales performance and elevate brand presence through innovative merchandising strategies.
Overview
9
9
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work history
Graphic Designer/Marketing Lead
Media Quotient Inc
Lahore
03.2024 - 12.2024
- Worked with clients like Mpower financing, Aitchison College, Prema, Hyundai, Subway, Costa Coffee, Zonky, Boo Burger, Fluffy Fluffy and many more.
- Increased consumer engagement by partnering with marketing team on strategic initiatives.
- Revamped existing promotional materials, aligning them with modern aesthetics.
- Championed innovative design proposals to management, furthering company's creative direction.
- Guided junior designers to develop skills within a collaborative environment.
- Elevated brand visibility through effective graphic designs that captivated audiences.
- Employed expertise in Illustrator, InDesign, and GIMP for exceptional layout creation.
Customer Service/Complaint handler
Azeena Ltd (Bradford, UK)
Bradford, West Yorkshire
11.2023 - 03.2024
- Delivered exceptional customer satisfaction through efficient service practices.
- Prepared items for dispatch methodically to ensure efficient operations.
- Accurately sorted incoming deliveries, significantly minimising errors.
- Resolved customer queries and complaints to uphold strong relationships.
- Executed careful loading and unloading of goods from vehicles.
- Coordinated effectively with suppliers and drivers for uninterrupted workflows.
- Diligently maintained records of daily operations for comprehensive file management.
- Streamlined data entry processes, enhancing the accuracy of Amazon listings.
Sales Executive
Weaves UK Trading Ltd (Khaadi, UK)
Bradford
10.2021 - 11.2023
- Delivered training on POS, enhancing team capabilities and operational efficiency.
- Maintained up-to-date knowledge of fashion trends to inform recommendations.
- Actively contributed to team meetings by sharing insights on sales strategies.
- Handled cash transactions with accuracy, ensuring precise end-of-shift accounting.
- Presented store in accordance with Khaadi's standards, promoting brand image.
- Developed innovative window displays that increased customer engagement.
- Trained junior staff in visual merchandising techniques, boosting overall team performance.
- Collected and addressed customer feedback to enhance service quality.
Graphic designer and Marketing Executive
Ammara Khan
Lahore
08.2020 - 06.2021
- Developed new range plan aligning with market trends and merchandise performance using sales data.
- Created promotion campaign theme boards, assisted in model selection, location scouting, and photoshoot coordination.
- Resolved production delays by following up with in-house facility on outstanding issues.
- Directed creative strategy for marketing materials and brand campaigns.
- Managed design and production of digital creatives for website and social media platforms.
- Produced theme mood boards, social media posts, and catalogues for upcoming collection and festive periods.
- Addressed customer inquiries and packaged garments for clients.
- Monitored online brand presence across various platforms including Facebook, Instagram, and YouTube.
Graphic designer and Social Media Executive
Rici Melion
Lahore
06.2019 - 08.2019
- Designed engaging social media posts for upcoming collection.
- Created mood board for newly launched western wear clothing line.
- Developed and implemented innovative designs across digital, print, and animation mediums.
- Produced visually appealing print materials, including brochures, banners, and signs.
- Enhanced brand recognition through effective graphic design solutions.
- Built design mockups and prototypes using Adobe Creative Cloud, Crello, and PaintShop Pro.
- Researched men's casual wear line to establish new colour schemes and design inspirations.
- Collaborated with marketing team to design promotional materials that boosted brand awareness.
Internship
One life Apparel
Lahore
06.2018 - 08.2018
- Increased sales by developing effective visual merchandising strategies.
- Presented fashion drawings based on trend research for innovative collections.
- Enhanced operational efficiency through thorough cost assessment of VM projects.
- Improved customer flow by organising optimal store space utilisation.
- Collaborated with management and marketing teams to achieve notable sales growth.
- Recommended pricing strategies and appropriate buying depth for inventory management.
- Optimised layout by restructuring displays to highlight new stock effectively.
- Forecasted future trends by analysing sales data and adjusting strategies as needed.
Internship
Bonaza Satrangi
Lahore
06.2017 - 08.2017
- Conducted comprehensive store layout analyses, focusing on space management and like-for-like assessments.
- Coordinated stock organisation by size, colour, and pattern to enhance visual merchandising.
- Executed weekly floor moves, window displays, and mannequin styling to optimise product visibility.
- Managed efficient unloading of deliveries and restocked shelves promptly.
- Processed customer transactions at the till while ensuring accurate payment processing.
- Provided outfit recommendations based on customer inquiries to drive sales.
Social Media Intern
Meeras by Nilofar Shahid
Lahore
06.2016 - 08.2016
- Enhanced Facebook and Twitter engagement by creating relevant and engaging posts.
- Conducted analysis of platform analytics to identify viable ideas and trends.
- Monitored competitors' social media for insights on content enhancement.
- Leveraged social monitoring tools to discover influential brand advocates.
Education
Bachelor - Fashion Marketing and Merchandising
Pakistan Institute of Fashion and Design
Lahore 08.2016 - 08.2020
A-Levels - Business Studies, Economics, Urdu
Lahore Grammar School
Lahore 08.2013 - 06.2015
Diploma of Higher Education - Applied Science
Bradford College
Bradford 08.2012 - 07.2013
GCSEs - Media studies, Psychology, Sociology, Maths, Citizenship and English
Bradford College
Bradford 08.2011 - 08.2012
Skills
- Adobe Creative Suite proficiency
- Video editing
- Team leadership
- Microsoft Office Suite knowledge
- Photo retouching
- Event planning
- Data entry
- Merchandising techniques
Affiliations
- Photography
- Video editing
- Fashion drawing
Certification
- Best Visual Merchandise - Khaadi April 2022
- Best Employee of the year - Ammara Khan January 2021
Languages
English
Fluent
Urdu
Native
Timeline
Graphic Designer/Marketing Lead
Media Quotient Inc
03.2024 - 12.2024
Customer Service/Complaint handler
Azeena Ltd (Bradford, UK)
11.2023 - 03.2024
Sales Executive
Weaves UK Trading Ltd (Khaadi, UK)
10.2021 - 11.2023
Graphic designer and Marketing Executive
Ammara Khan
08.2020 - 06.2021
Graphic designer and Social Media Executive
Rici Melion
06.2019 - 08.2019
Internship
One life Apparel
06.2018 - 08.2018
Internship
Bonaza Satrangi
06.2017 - 08.2017
Bachelor - Fashion Marketing and Merchandising
Pakistan Institute of Fashion and Design
08.2016 - 08.2020
Social Media Intern
Meeras by Nilofar Shahid
06.2016 - 08.2016
A-Levels - Business Studies, Economics, Urdu
Lahore Grammar School
08.2013 - 06.2015
Diploma of Higher Education - Applied Science
Bradford College
08.2012 - 07.2013
GCSEs - Media studies, Psychology, Sociology, Maths, Citizenship and English
Bradford College
08.2011 - 08.2012
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