Hafsa El Merrouni

• Analyzed P&L variances and collaborated with operations to investigate discrepancies and implement corrective measures.
• Close collaboration with clients to ensure understanding of financial and technical issues;
• Conducted reviews of loss-making contracts, providing analysis, recommendations, and executing turnaround plans alongside Delivery teams.
• Managed internal and external business escalations in coordination with IT engineers, technical teams, and operational staff.
• Detected unusual elements affecting profitability, both positively and negatively.
• Collaboration between Xerox clients and FedEx Delivery Services teams in Belgium and France to ensure timely delivery.
• Ensured connectivity of the intelligent ASR system to enable automatic order sending.

• Set up and analyzed KPIs; managed performance tracking (productivity, shrinkage rate, operating costs, promotional effectiveness, sales revenue, profit margin, etc.)
• Cultivated strong relationships with suppliers and other industry players to ensure smooth operations.
• Developed robust client relationships for improved business growth.
• Conducted detailed market analysis to identify new opportunities.
• Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
• Stock Management / Shrinkage Control: Monitoring stock levels, turnover, and stockouts; managing losses.
• Determine supply needs and improve stock accuracy with regular stock audits.

Training

Training