Hafiz Hassan Mehmood
Ilford,United Kingdom
Summary
Results-driven Digital Marketing and SEO Specialist with 7+ years of experience delivering measurable growth through search engine optimisation, paid advertising, and data-driven marketing strategies. Proven ability to increase organic visibility, optimise paid media ROI, and improve engagement across digital channels. Experienced in SEO, content marketing, PPC campaigns, social media growth, and emerging AI-driven search optimisation (Generative Engine Optimisation). Strong analytical mindset with hands-on expertise in marketing tools and performance tracking.
Overview
10
10
years of professional experience
Work history
Digital Media Marketing Executive
Impulsive Marketing UK
London
2024.12 - 2026.03
- Managed and optimised Google Ads and Meta Ads campaigns, increasing ROI by 45% across multiple campaigns.
- Developed and executed social media content strategies, producing 100+ posts monthly across multiple platforms.
- Increased social media engagement by 70% and followers by 50% within 6 months.
- Monitored campaign performance and produced performance reports using analytics tools.
- Collaborated with creative and marketing teams to deliver integrated digital campaigns.
SEO Content Manager
Mixsaver Deals & Coupons
2020.07 - 2024.08
- Led the SEO content strategy, increasing organic traffic by 35% within the first year.
- Managed a team of freelance writers and editors to produce SEO-optimised content.
- Conducted keyword research, competitor analysis, and on-page optimisation to improve search rankings.
- Improved organic conversion rates by 20% through targeted content improvements and internal linking strategies.
- Analysed SEO performance data to refine strategy and identify growth opportunities.
Senior SEO Specialist
Mehman Travel & Tours Pvt Ltd
2017.03 - 2020.06
- Developed SEO strategies that increased organic search visibility by 25%.
- Performed technical SEO audits and implemented on-page improvements across key pages.
- Conducted competitor analysis to identify content and ranking opportunities.
- Optimised landing pages and website structure to improve search performance and user engagement.
Facebook Ads Specialist
PTCL
2016.05 - 2017.02
- Managed targeted Facebook advertising campaigns that increased lead generation by 40%.
- Improved conversion rates by 25% through audience targeting and campaign optimisation.
- Reduced cost-per-click by 20% through A/B testing and campaign optimisation.
- Analysed campaign performance to improve return on ad spend.
Education
MSc - Management – Digital Media Marketing
BPP University
LondonSkills
- Digital Marketing
- Digital Marketing Strategy
- Campaign Planning & Execution
- Lead Generation & Conversion Optimisation
- Social Media Marketing & Content Planning
- Search & Performance Marketing
- Search Engine Optimisation (SEO)
- Generative Engine Optimisation (AI Search Visibility)
- Keyword Research & Competitor Analysis
- Technical & On-Page SEO
- Google Ads & Meta Ads Campaign Management
- Analytics & Tools
- Google Analytics & Search Console
- SEO Tools (Ahrefs, SEMrush, Screaming Frog)
- Performance Reporting & Data Analysis
- WordPress CMS
- Content & Growth
- SEO Content Strategy
- Blog & Website Content Optimisation
- Audience Targeting & Engagement Growth
Digital Marketing Portfolio
- Portfolio: https://hassanmhmood.co.uk/
- Examples of work include:
- SEO and digital marketing strategies for local and international businesses.
- Implementation of AI-driven Generative Engine Optimisation strategies to improve brand visibility in modern search platforms.
- Website optimisation and structured content development to increase search visibility and authority.
Timeline
Digital Media Marketing Executive
Impulsive Marketing UK
2024.12 - 2026.03
SEO Content Manager
Mixsaver Deals & Coupons
2020.07 - 2024.08
Senior SEO Specialist
Mehman Travel & Tours Pvt Ltd
2017.03 - 2020.06
Facebook Ads Specialist
PTCL
2016.05 - 2017.02
MSc - Management – Digital Media Marketing
BPP University